Canadian tennis star Eugenie “Genie” Bouchard and Flair Airlines’ CEO Stephen Jones have hosted media and passengers on a celebratory flight from Toronto to Montréal to unveil new Flair Airline uniforms.
The uniforms were designed by the entire Flair Flight Attendant team.
“Flair is moving forward, as a brand and as a company,” said Cody Klassen, Flight Attendant “That means bringing the uniforms forward as well. We wanted to be more inclusive with our style, so everything is gender fluid. Our crew can choose whichever pieces they feel most comfortable putting on their body.”
“The refreshed look and exciting build to the reveal aligns with Flair Airlines’ mission of bringing style, flair, and choice back to the airline industry,” added Flight Attendant, Shannon Towler. “Our new uniforms reflect the brand: plain and simple, but a little bit edgy and out of the box—now that’s exciting. Not stuffy, no nylons, just super fresh.”
“I’m thrilled to be part of an event that involves a true-to-themselves brand that walks the walk and cares about Canadians,” said Bouchard. “The company and crew are great people and allowing fans to be part of this special surprise makes it even better!”
The special flight event and uniform reveal is not only solidifying Flair Airlines’ new brand, but also hinting at the future. “We’re going to continue to deliver affordable fares and great service,” said Jones. “Our growth is going to make that available to more people across more of Canada, and also into the US and other markets.”