Sport 24 has been selected as the in-flight and in-ship partner of The Asian Football Confederation (AFC).
Under the deal which runs until 2024, the IMG-owned and-operated service will broadcast the AFC’s national team and club competitions (excluding domestic rights in China PR, Japan and Australia), including the AFC Asian Qualifiers – Road to Qatar and the AFC Asian Cup China 2023, as well as the AFC Champions League.
Dato’ Windsor John, the AFC General Secretary, said: “The AFC has outlined its ambitions to ensure football continues to be the continent’s most popular sport and we want to thank Sport 24 and IMG for their confidence and for sharing our vision to expand the reach of the AFC’s brand and competitions to our passionate fans.
“This partnership presents an excellent opportunity to showcase the best of Asian football to one of the widest ever in-flight and in-ship audiences in the world, ensuring that the AFC’s world-class competitions are accessible to all fans whether on land, in the air or at sea.”
Patrick Murphy, Board Member and CEO at Football Marketing Asia (FMA) said: “We are pleased to welcome Sport 24 as the AFC’s new media partner. Our mission has always been to increase the accessibility of Asian football; hence we are proud to see the AFC’s national team and club competitions being added to the on-board entertainment offerings of the world’s leading airlines and cruise ship operators.
“We are looking forward to working with Sport 24 to provide a seamless AFC football experience for passengers, and to continue to grow the audience of Asian football fans worldwide.”