JetBlue has partnered with Dig to bring its signature build-your-own dining concept to tray tables at 35,000 feet – JetBlue’s first complimentary meal in core.

JetBlue unveils Core experience for transatlantic flights

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JetBlue has partnered with Dig to bring its signature build-your-own dining concept to tray tables at 35,000 feet – JetBlue’s first complimentary meal in core.

JetBlue has provided more details of its transatlantic onboard service, with a reveal of what Core (economy class) passengers can expect.

“From generous personal space to our innovative build-your-own dining concept, every detail has been thoughtfully designed and will be made even better with the attentive service standards that a single-aisle aircraft allows,” said Jayne O’Brien, Head of Marketing and Loyalty, JetBlue. “We know all too well the pain points of international flying – the dreaded centre section, the ‘choice’ of assembly-line chicken or beef, and the lack of connectivity. JetBlue is ready to change all that with our take on transatlantic travel where you are well taken care of and fully connected if you want to be.”

JetBlue’s transatlantic flights will feature its newest innovation – a build-your-own meal designed by the New York-based restaurant group, Dig, that puts the customer in control, allowing them to customise their own meal right on their seatback screen.

The Dig menu will feature a seasonal selection of proteins, vegetables and grains mindfully sourced in part from minority and women-run farms, as well as Dig’s own farm, Dig Acres. Customers will have the option to choose one of three main selections including a protein or vegetable that comes with a base, and two out of three hot and chilled side options. Menu items will feature hearty offerings, such as roasted chicken thigh over a base of brown rice with herbs and spiced eggplant over coconut cauliflower quinoa, with sides including Dig’s beloved mac and cheese and a mixed heirloom tomato salad sourced directly from Dig Acres in upstate New York. For morning departures, the menu will include a mix of sweet and savory breakfast dishes, including a mixed berry bread pudding and citrus salad with local honey.

Additional food and beverage offerings for core customers will include a specially designed onboard Pantry with a self-serve grab & go snack basket for customers to enjoy throughout their flight. There will also be complimentary soft drinks, coffee, tea, beer, wine and liquor, as well as a dessert for a sweet treat post-meal, and a light bite prior to arrival.

JetBlue will serve its meals in reusable containers and provide customers with cutlery made from a natural polymer.

“When we shook up premium travel with Mint, one of the biggest ‘wow’ moments for our customers was our fresh take on dining. Great food doesn’t have to be limited to the premium cabin, and our customers in core also deserve a dining experience that is thoughtfully prepared and offers choices,” said O’Brien. “Dig has earned a big following in New York, Boston and Philadelphia, where customers love the fresh ingredients and customisable concept. We wanted customers in the air to have the same freedom to design their own meal, just like they would if they were dining at a Dig restaurant.”

Customers in both core and Mint – JetBlue’s recently refreshed premium experience – will be able to stay connected throughout the flight with the airline’s unlimited, free high-speed Wi-Fi. In addition, customers will have access to a curated selection of live TV channels focused on news and sports, and an extensive library of seatback entertainment – allowing customers to have a multiple screen experience onboard.

JetBlue will introduce the Airbus A321 Long Range single-aisle aircraft with the Airspace by Airbus interior to its fleet for the airline’s highly anticipated transatlantic service. The single-aisle aircraft will allow JetBlue to offer customers attentive, boutique-style service, while also ensuring ample personal space, larger overhead bins, customised lighting and a design that gives the cabin a wide-body feel.

Passengers flying on JetBlue's new A321LR will be able to watch live sports in-flight

JetBlue to offer live sport in-flight

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Passengers flying on JetBlue's new A321LR will be able to watch live sports in-flight

Panasonic Avionics will supply live sports in-flight onboard JetBlue’s Airbus A321 Long Range aircraft.

JetBlue’s new fleet of Airbus A321LR aircraft due to be delivered from 2021 onwards, will be outfitted with the service, which expands the airline’s IFE options with Sport 24, with satellite-based streaming facilitated by the airline’s connectivity provider.

Mariya Stoyanova, Director of Product Development, JetBlue, said: “JetBlue’s commitment to our customers’ onboard experience is one we take extremely seriously. Installing this award-winning live sports platform on our new international fleet of A321LRs will ensure they remain entertained and connected at 30,000ft.”

JetBlue Min Pantry is now available for domestic US passengers

JetBlue readies for US introduction of reimagined Mint

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JetBlue Min Pantry is now available for domestic US passengers

JetBlue has taken delivery of its first Airbus A321neo aircraft configured with the airline’s reimagined premium Mint experience and an all-new onboard layout, which will serve domestic US  routes.

The aircraft brings JetBlue’s total fleet count to 270 aircraft, is the airline’s 16th A321neo and the first of this aircraft type to feature Mint. It will first operate on select flights between New York-JFK and Los Angeles International Airport this summer.

“With so much excitement around JetBlue’s London plans, we’re delighted to also introduce our fabulous, all-new transatlantic Mint suites to customers on select flights within the US,” said Jayne O’Brien, Head of Marketing and Loyalty, JetBlue. “Our reimagined Mint and award-winning core experience, combined with the superior economics of the A321neo aircraft, will position JetBlue to compete effectively and add relevance to our customers in Mint markets.”

Chris Jones, Senior Vice President – Customers, Airbus Americas added: “The passenger friendliness associated with the A321 cabin blend very well with these enhanced operating efficiencies and are ideally suited to meet the demands of trans-continental travel – perfect for JetBlue’s US routes between JFK and LAX this summer.”

The first major design overhaul of Mint – designed in partnership with Acumen Design Associates – will debut on select flights between New York and Los Angeles this summer.

JetBlue is the first carrier to outfit its aircraft with Thompson Aero Seating’s VantageSOLO seat, the company’s single aisle seating solution with a herringbone configuration developed and designed specifically for narrow-body aircraft and further customised for JetBlue.

Each seat features a tilting 17-inch Thales AVANT seatback screen, wireless charging capabilities, an integrated phone ledge, and easy-to-reach in-seat power, as well as laptop, shoe and handbag stowage.

Each aircraft will also have two Mint Studios in the first row, providing room for working or relaxing, and featuring a 22-inch tilting Thales AVANT seatback screen, an extra side table for added productivity, and a guest seat that can accommodate an additional Mint customer during flight at cruising altitude. When reclined, customers can kick back and relax on the largest lie-flat bed of any US carrier.

Every Mint seat is layered with Tuft & Needle’s proprietary T&N Adaptive foam and a breathable cover to create a cool and comfortable sleep experience. The seat complements additional sleep amenities developed in partnership with the brand, including a convertible blanket with a built-in foot pocket, a memory foam lined pillow with a pillowcase, and a snooze kit with a matching eye mask and earplugs.

JetBlue’s core experience on the A321neo features the Collins Meridian seat, customised around customer feedback and featuring a number of design elements with comfort and convenience in mind.

The 144 seats have a width of 18.4 inches, the widest available for the A321neo aircraft. Each seat has a10.1 inch, 1080P high-definition screen, easy-to-reach in-seat power, featuring AC and USB ports.

In a first for the airline, there are heated floors in the front galley area for added crewmember comfort.

JetBlue's reimagined Mint suite, with Tuft & Needle bedding

JetBlue debuts new Mint Suite on A321neo

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JetBlue's reimagined Mint suite, with Tuft & Needle bedding

JetBlue and official design partner Acumen Design Associates have unveiled its A321neo business class cabin featuring the new Mint Suite and Mint Studio.

The first complete redesign of Mint will take flight on JetBlue’s London flights this summer, and a smaller 16-seat layout will debut on a limited number of flights between New York and Los Angeles later this year.

“Mint was an idea to make premium travel across the US less stuffy and more affordable, and its performance has exceeded even our most optimistic expectations of going beyond New York, Los Angeles and San Francisco,” said Joanna Geraghty, President and Chief Operating Officer, JetBlue. “It’s remarkable how Mint’s thoughtful design has resonated with customers as we successfully grew it to more than 30 routes. We put our heart into this redesign of Mint and were inspired by our original vision of offering customers an exceptional experience at a lower fare – which is what JetBlue is all about.”

Inspired by the popularity of the four private suites in its current Mint configuration, JetBlue’s transatlantic Mint offers more privacy with 24 individual suites, with an inward-facing herringbone layout offering direct aisle access and sliding privacy doors.

Mint Suite features “intelligently” placed charging points for laptops and smartphones, two headphone sockets, a dedicated phone/tablet holder, as well as a wireless charging zone. Acumen redesigned the suites to incorporate multiple large and easy-to-clean flat surfaces, to enable customers to eat, work and relax whilst simultaneously staying connected to their world.

Every available inch of space within the suite was used to provide dedicated stowage options including a laptop drawer, compartment for personal items, shoe and under-ottoman storage, and nightstand with a bottle holder. Acumen and JetBlue also developed customisable mood lighting which can be brightened or dimmed, as well as adjusted between “awake” and “relax” colour schemes, while each suite includes a tilting 17-inch Thales AVANT seatback screen IFE monitor which can be used gate-to-gate.

The inner walls of each Mint Suite feature a distinct, contemporary pattern inspired by JetBlue’s brand language, while the suite doors incorporate a bold, pressure-formed Mint pattern.

Daniel Clucas, Senior Designer at Acumen Design Associates said: “JetBlue has a long-standing reputation for being bold when it comes to innovation and putting its customers at the heart of its brand, which was key in enabling us to reimagine the single-aisle premium experience. By reclaiming the unused space at the front row, Mint Studio offers customers an enhanced flying experience – one which will quickly become the gold standard for narrow-body business class.”

With the new Mint cabin layout, Acumen identified an opportunity to reimagine the front row area, which is often used solely for additional cabin storage, and give this space back to the customer.

Each aircraft will have two Mint Studios in the first row, providing room to work or relax, and feature a 22-inch tilting Thales AVANT seatback screen, an extra side table for added productivity, and a guest seat that can accommodate an additional Mint customer during flight at cruising altitude. When the seat transitions into bed-mode, the sofa seat can also drop – extending the bed surface and giving the customer the largest lie-flat bed of any US carrier.

Mint Studio also features a sliding door for privacy, an integrated personal closet with a vanity mirror, a larger 22-inch pivoting IFE display.

Acumen redesigned the Thompson Aero Solo product and during the process invented the larger front row seats, which became Mint Studio. These modifications and customer enhancements are now a core part of Thompson Aero’s Solo platform seat product.

Engineered for comfort, every Mint seat is layered with Tuft & Needle’s proprietary T&N Adaptive foam and a breathable cover to create a cool and comfortable sleep experience unlike anything in the sky. The seat complements additional sleep amenities developed in partnership with the brand, including a convertible blanket with a built-in foot pocket, a memory foam lined pillow with a pillowcase, and a snooze kit with a matching eye mask and earplugs.

As part of their long-standing partnership, Acumen also worked closely with JetBlue to customise the entire onboard customer journey; from boarding the aircraft into the signature “welcome space” which features LED strip lights and striking graphics, to the new Mint Suites.

JetBlue’s latest version of Mint feature a residential-inspired design and custom-for-JetBlue touches throughout the cabin interior.

Residential textures, such as flannel-covered privacy dividers, concrete lampshades, woodgrain table patterns and soft, vegan leather-covered seats and headrests, make customers feel at home in the air.

Custom-created suite gradient panels bring light into the cabin, while patterned door shrouds with the signature Mint leaf make a bold brand statement in a functional way.

First-of-its-kind mood lighting enhances the in-flight experience, and a welcoming blue floor arc helps direct the customer boarding flow.

Mariya Stoyanova, Director of Product Development at JetBlue commented: “We are thrilled to have partnered with Acumen to completely reimagine the Mint cabin experience. Mint’s thoughtful design has resonated with so many customers over the years, and we are looking forward to bringing this next evolution of our award-winning premium product across the pond later this year.”

JetBlue's new Collins Meridian seating incorporates UltraFabrics Promessa material in the headrest

JetBlue’s A220 flies with latest Ultraleather material

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JetBlue's new Collins Meridian seating incorporates UltraFabrics Promessa material in the headrest

Further details of JetBlue’s seating on its latest A220 aircraft have been released.

The 140 Collins Meridian seats, customised in direct response to customer feedback, feature the added seatback cushioning and headrest padding made from the new, softer animal-free ‘leather’ material from Ultrafabrics Inc., Ultraleather Promessa AV.

According to Ultrafabrics, Promessa is a beautiful innovative and Japanese-crafted leather alternative product designed specifically for comfort.

Ultrafabrics’ proprietary production process, Takumi Technology, creates a four-layer construction that includes a microfoam layer. This provides an extra layer of support, acting as a heat dissipation layer to enhance both physical and thermal comfort for the guests.  The Promessa AV product line also includes an inherent EPA registered antimicrobial solution, for added protection from micro-organisms.

“While we’re a global company, working with such a great customer in our own backyard was a great experience,” said Tapis Corp Sales Director Matthew Nicholls. “You can tell how much JetBlue cares about its passenger experience given the lengths and details they went into, within the development process.”

This JetBlue project is just the latest in aviation interiors for Ultrafabrics and Tapis Corp., having just contributed innovative fabric solutions to the Virgin Galactic SpaceShipTwo vessel.

JetBlue and EDM have completed a virtual SAT for JetBlue's new A320 Door Trainer

EDM completes virtual SAT for JetBlue

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JetBlue and EDM have completed a virtual SAT for JetBlue's new A320 Door Trainer

EDM, a provider of training simulators to the civil aviation and defence sectors, has completed a Virtual Site Acceptance Test (SAT) for JetBlue’s newly delivered A320 Door Trainer.

In a statement, EDM said: “This demonstrates exceptional teamwork and what can be achieved with a positive approach under very difficult circumstances that we all face during the pandemic. We are very thankful for all the hard work that’s been carried out and that we have been able to achieve the milestone using the latest software technology.

“We’d also like to thank and praise JetBlue Airways for their co-operation and flexibility throughout the process.”

EDM’s A320 Door Trainer for JetBlue has been manufactured to host a variety of features which have been tailored to suit their requirements and desired functionality.

JetBlue's new A220-300 features There are six rows of ‘Even More Space’ seating,

JetBlue unveils A220-300 onboard customer experience

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JetBlue's new A220-300 features There are six rows of ‘Even More Space’ seating,

JetBlue has revealed the custom-created cabin design of its new Airbus A220-300, having taken delivery of the first of 70 earlier this month.

“With the A220 we’ve taken a state-of-the-art aircraft and added our award-winning touch to bring to life an experience only JetBlue could dream up,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “We look forward to welcoming customers onboard our newest aircraft, with incredible onboard comfort, one-of-a-kind design elements and unparalleled entertainment and connectivity.”

JetBlue’s A220 is outfitted with 140 Collins Meridian seats, offering an expanded width of 18.6 inches, the widest available for a single aisle aircraft and the widest in JetBlue’s fleet. In a first for the airline’s fleet, seating is arranged in a two-by-three configuration.

There are six rows of ‘Even More Space’ seating, each with enhanced cushion comfort and adjustable headrests with premium Ultraleather, a softer, more breathable vegan leather material.

A contoured seatback design at knee level creates additional living space for every customer, whilst the custom designed seatback storage with mesh pockets is perfectly sized for water bottles and loose items.

Additionally, there is easy-to-reach in-seat power, featuring AC, USB-A, and USB-C ports.

The in-flight entertainment system is courtesy of Thales AVANT, which at each seat provides a 10.1 inch, 1080P high-definition screen, offering 30 channels of DIRECTV with DVR-like pause and rewind functionality, full seasons of shows, hundreds of movies, and premium content from HBO & SHOWTIME. Picture-in-picture function and an enhanced, 3D flight map offers multiple ways to track time to destination. Personal handheld device pairing capabilities for use as a remote or gaming controller is also present.

An expanded Fly-Fi connectivity from Viasat provides coverage to nearly the entire JetBlue network.

Other aspects include bigger windows for better views and creating an overall spacious feel; more spacious overhead bins for additional carry-on bag capacity; custom LED mood lighting designed with lighting scenarios that change with time of day or phase of flight; redesigned front galley partitions to enhance customer privacy near crew workspace; lavatories featuring subway tile patterns – a nod to being New York’s Hometown Airline – and gender-neutral signage unique to JetBlue. There are also custom-created front and rear wall panel patterns, which incorporate dots and dashes from Morse code “to spell out something fun”.

JetBlue takes receipt of its first A320 aircraft

JetBlue begins year with A220-300 delivery

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JetBlue takes receipt of its first A320 aircraft

JetBlue has received its first Airbus A220-300 aircraft, the initial delivery of 70 A220 aircraft the carrier has on order, which will be phased in to ultimately replace its existing fleet of 60 Embraer 190 aircraft.

“The A220 is a next-generation aircraft our customers and crewmembers will love, featuring impressive range and superior economics to support critical financial and operating priorities along with new network planning flexibility,” said Robin Hayes, chief executive officer, JetBlue. “And as we evolve our fleet for the future, the A220’s significant reduction in per-seat emissions supports our ongoing commitment to carbon neutrality for all our domestic flights and moves us closer to achieving our pledge of net zero carbon emissions across all operations by 2040.”

Details of its custom-designed A220 cabin are still to be revealed (at time of writing) but JetBlue has promised they will be as impressive as the operating capabilities of the aircraft.

“Customers will also enjoy an elevated in-flight experience with wider seats, spacious overhead bins and extra-large windows,” the airline said in a statement.

JetBlue has donated new blanket, pillow and amenity kits to the City of New York

JetBlue gives back to communities in need

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JetBlue has donated new blanket, pillow and amenity kits to the City of New York

As part of its giving back ethos, JetBlue is providing supplies to a variety of organisations and agencies including the City of New York and its Department of Social Services; Big Brothers Big Sisters of Broward County, Florida.; United Way of Broward County in Fort Lauderdale, Florida; Tacoma Rescue Mission in Seattle; Long Beach Rescue Mission in Los Angeles County, California, and local soup kitchens in Boston.

As part of JetBlue’s focus on sustainability and its JetBlue For Good platform, retiring Mint items will be revitalised in an impactful way. The airline is providing unused and gently used and cleaned items like blankets, pillows, dishes and cutlery to those who need them most, while also diverting waste from landfills. JetBlue is also providing unused amenity kits and toiletries to homeless shelters, and headphones to some of the JetBlue Foundation’s education partners to assist students in virtual learning.

“As we refresh our Mint service, consistent with our mission to inspire humanity, it was important to us to put our previous product to additional good use,” said Icema Gibbs, director of corporate social responsibility and diversity, equity and inclusion for JetBlue. “Giving back is in our DNA. Instead of sitting in a warehouse or sending these gently and unused items to the landfill, we’re giving them a second life and helping the most vulnerable.”

JetBlue’s donation of blankets, pillows and amenity kits to the City of New York and its Department of Social Services were coordinated through a collaboration with the Partnership for New York City – a nonprofit organisation dedicated to the betterment of the city through its work with civic, business, labour and government leaders – will go directly to local shelters.

Additionally, dishware and cutlery will be donated to local soup kitchens through partnerships with the United Way of Broward County in Florida and local soup kitchens in Boston, among other organisations throughout JetBlue’s network, while headphones will be donated on behalf of the JetBlue Foundation to its education partners and grantees who will use them for virtual school and programming.

“We’re excited to present hundreds of kids in our program with headphones, thanks to the JetBlue Foundation, as part of our Share the Season celebration,” said Malena Mendez-Dorn, president and CEO of Big Brothers Big Sisters of Broward County. “While our kids will use the headphones to listen to their favourite tunes, they’ll also plug them in to stay focused in their virtual classrooms, which is particularly important as many navigate school in an online setting. We’re thrilled that JetBlue has joined us in defending the potential of the young people we serve and appreciate their generous support.”

Collage of new enhanced amenities from Mint experience

JetBlue refreshes Mint experience

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Collage of new enhanced amenities from Mint experience

JetBlue has announced the first major refresh of its JetBlue Mint service, introducing a completely new lineup for Mint, including Delicious Hospitality Group, Tuft & Needle, Wanderfuel and Master & Dynamic.

The new partners will transition into all Mint flights over the next six weeks, appearing on flights as early as 18  November.

“JetBlue’s reimagined Mint is turning the journey itself into a destination, offering the comforts of a premium travel experience at a more affordable price point,” said Elizabeth Windram, Vice President of marketing, JetBlue. “This onboard refresh allows us to reset that high bar we set in 2014, with the very best in dining and hospitality, comfort and wellness at 35,000 feet. And for those who can’t wait to see what we have in store for our London flights, well let’s just say this is a little teaser for what we have in mind.”

JetBlue tapped SoHo-based Delicious Hospitality Group (DHG) to bring their inventive culinary style, extraordinary wine and cocktail programs, and tactile dining aesthetics to the skies. Developed in partnership with Chef/Owner Ryan Hardy and Wine Director Grant Reynolds, the new Mint dining experience was created by reimagining elevated hospitality in-flight. It will feature a rotating menu of small plates that customers can choose from, individually inspired by each of DHG’s three restaurants, starting with Charlie Bird. Once onboard, customers will enjoy high-quality fare prepared with seasonal ingredients, alongside a selection of international wines and craft cocktails to be shaken on-board. To complete the experience, DHG redesigned plate ware to mimic their New York City table tops and has shared access to their revered music playlists capturing the ambiance synonymous with dining in one of their restaurants.

JetBlue has also collaborated with Tuft & Needle, the digitally native mattress company that pioneered the bed-in-a-box trend, to develop a cohesive sleep experience onboard. Travelers can relax with a convertible blanket with a built-in foot pocket, a memory foam lined pillow with a pillowcase and snooze kits that include a matching eye mask and ear plugs.

JetBlue is introducing its new “wellness kit” concept. Developed in partnership with Wanderfuel, a brand that specialises in carefully curated travel kits designed with leading nutritionist Sarah Wragge, the airline’s four wellness kits will provide customers with a rotating selection of healthy snacks, supplements and personal care items. Travelers will receive one of four kits catered to the time of day and destination they are flying to: Awake, for breakfast and morning flights; Flow, for lunch and dinner flights; Sleep, for shuteye flights; and Renewal, for Caribbean flights.

Mint customers will enjoy premium headsets from New York City’s luxury audio brand, Master & Dynamic. The custom-for-JetBlue MH40 Over-Ear headphones come with noise reduction, a brilliant, genre-agnostic sound profile, and a vintage aviation-inspired design.