BA has resigned chef Tom Kerridge to oversee its gourmet pre-order menu for Euro Traveller

British Airways serves up pre-order gourmet food

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BA has resigned chef Tom Kerridge to oversee its gourmet pre-order menu for Euro Traveller

As part of its focus on the short-haul experience, British Airways is partnering with British chef, Tom Kerridge for its new Speedbird Café menu in Euro Traveller.

The dishes designed by Kerridge have been created with a special focus on British provenance. These include Warm Steak & Ale Pie; Ham Hock & Smoked Cheddar Sandwich; Spiced Cauliflower Tortilla Wrap (Vegan), Chicken, Bacon and Celery Brioche, and Brie Ploughman’s Sandwich (Vegetarian).

British Airways will continue to offer complimentary refreshment, comprising a bottle of water and a snack, such as a breakfast bar or crisps introduced in response to the pandemic, alongside its new Speedbird Café pre-purchase menu, hosted on its in-flight retail site www.highlifeshop.com.

Speedbird Café will launch as a pre-order proposition, which will allow customers to customise their journey by purchasing food, drink and in-flight retail items up to 12 hours before departure. It also helps the airline in its efforts to reduce onboard waste as part of its commitment to net zero emissions by 2050.

The airline will also be introducing another BrewDog IPA, exclusively available for British Airways’ customers. The Scottish craft brewery has developed another exciting blend for the airline called JetSteam, following on from the limited edition Speedbird 100.

Elsewhere, the airline will also be moving to the next phase of its on-board catering experience in Club Europe and on all long-haul flights from 20 January 2021, following the temporary introduction of minimum-contact meal boxes to keep customers safe during the Covid-19 pandemic. The airline’s culinary teams have been working with caterers, DO&CO, to develop new menus in its Club Europe and all other long-haul cabins, as well as adapting the meal service to reintroduce china and glassware.

JustEat delivers to Transavia aircraft

Transavia and Just Eat Takeaway.com launch ‘in-flight delivery’

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JustEat delivers to Transavia aircraft

Dutch low-fare airline Transavia has partnered with Just Eat Takeaway.com allowing passengers to order a meal of their choice for their flight.

Transavia and Just Eat Takeaway.com developed the pilot programme in cooperation with Amsterdam Airport Schiphol and Dutch caterer iFleat.

As of the end of September, meals can be ordered through Just Eat Takeaway.com up to one hour before the flight, from ten different meals at the Transavia Restaurant.

The meal is freshly prepared by iFleat, which is responsible for logistics and culinary interpretation and delivered directly on board.

The selection includes vegan salads, fresh sushi and authentic Indonesian rendang, amongst others. The meals are freshly prepared and directly delivered on board by Just Eat Takeaway.com, after which the cabin crew serves the meals to the passengers.

The partners expect this cooperation to minimise food waste. With in-flight delivery, payment is settled up front, and Transavia knows which passengers pre-ordered a meal. This lowers the number of meals that are prepared and brought on board but not consumed.

Marcel de Nooijer, CEO of Transavia, said: “It is important to keep innovating and further improving service for our customers, especially in these unprecedented times. We’re starting modestly by offering this meal service on four flights. However, we have confidence in this great concept and hope to expand it further as opportunities allow.”

Silvie Cremers, Global Sales Director at Just Eat Takeaway.com, added: “This special cooperation, which makes it possible to serve fresh meals on a plane, is a great step forward. We are very proud to be the first to offer this service and are confidently looking forward to the further roll-out of in-flight delivery.”

The first-of-its-kind service is currently available on four flights from Amsterdam to destinations in Greece, Portugal and Italy. The programme is expected to extend to more flights and airports where Transavia operates, such as Rotterdam The Hague Airport and Eindhoven Airport.