Cathay Pacific is resuming flights to Dubai with the introduction of Premium Economy cabin on-board its Airbus A350-900 aircraft.

Cathay Pacific introduces Premium Economy to Dubai

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Cathay Pacific is resuming flights to Dubai with the introduction of Premium Economy cabin on-board its Airbus A350-900 aircraft.

Cathay Pacific is resuming flights to Dubai with the introduction of Premium Economy class on-board its Airbus A350-900 aircraft.

The aircraft is configured in a three-class layout with 280 seats, comprising of 38 Business Class, 28 Premium Economy and 214 Economy seats. Each state-of-the-art cabin class on the A350-900 provides extra-wide cabins including new seats, an innovative in-flight entertainment interface and in-flight connectivity.

“We are thrilled to not only announce the operation of the Airbus A350-900 to the UAE, which will allow us to cater to the wider cargo and passenger demand, but also the introduction of a brand new cabin class on this route,” commented Vishnu Rajendran, Area Manager, Middle East.

“Given the current situation, we would like to give our customers a choice to travel in a more spacious cabin, while also providing a premium product with features such as an immersive in-flight entertainment system, LED mood lighting, 50% quieter cabins, as well as Wi-Fi connectivity, enabling our guests to have a luxurious and worry-free travel experience.”

All Premium Economy seats on the Airbus A350-900 are equipped with a full-length leg-rest, leather-padded footrests, retractable armrest that can be adjusted. The seats also boast of a generous recline of nine inches, expanded seat pitch of 40 inches, and a supported head rest.

The cabin incorporates a raft of useful features making the journey more enjoyable. The dimmable personal reading light, slide-out cocktail table, larger meal table, in-seat power outlet, and an amenity storage on each seat, heightens a customer’s experience providing a personalised service throughout their journey.

SWISS has unveiled its new Premium Economy Class,

SWISS reveals new Premium Economy Class

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SWISS has unveiled its new Premium Economy Class,

SWISS has unveiled its new Premium Economy Class, as it seeks to strengthen its premium positioning in the growing leisure travel segment.

Premium Economy Class supplements its existing Economy, Business and First classes of travel from the fourth quarter of this year. SWISS Premium Economy Class travellers will enjoy greater privacy and enhanced in-flight comfort, a major contributor to which will be the newly developed fixed-backshell seat. Premium Economy customers will also be offered a wide range of in-flight cuisine, along with double the Economy Class registered baggage allowance and priority boarding. The new Premium Economy Class cabin will gradually be installed aboard all 12 of SWISS’s long-haul Boeing 777-300ERs from the fourth quarter of this year. The entire SWISS Boeing 777-300ER fleet will feature the new Premium Economy Class cabin by the start of the 2022 summer schedules.

“We are delighted that, in introducing our new Premium Economy Class, we are meeting our customers’ growing demand for more privacy, more comfort and more individuality,” said SWISS CEO Dieter Vranckx.

Each SWISS Boeing 777-300ER will be equipped with 24 latest-generation Premium Economy Class seats from seat manufacturer ZIM. The seat is simple to recline and integrated into a fixed backshell to ensure zero intrusion into the personal space of the passenger behind. The new seat is wider than an Economy Class seat: between 46 and 48 cm, compared to 43.4. Seat pitch has been extended from the 78.7 cm of Economy Class to 99 cm, which translates into substantially more legroom. The new Premium Economy Class seat further features a greater recline and is additionally equipped with a fold-out leg rest. The seat’s covers have been produced by Lantal of Bern, Switzerland.

SWISS Premium Economy travellers will be issued with a complimentary amenity kit that is specifically manufactured using sustainable materials. They will also receive their own high-quality noise-reducing headphones to complement the seat’s 15.6-inch in-flight entertainment monitor. Personal reading lamps will provide suitable lighting on night-flight services; and electronic devices can be charged using the seat’s in-built USB-A socket.

SWISS Chief Commercial Officer Tamur Goudarzi Pour states: “Our new Premium Economy Class is tailor-made for our previous Economy Class customers who are looking to enhance their air travel experience and enjoy the benefits associated with higher travel classes. In international comparison terms, our SWISS Premium Economy Class is very clearly positioned as a top travel product.”

SWISS’s in-flight cuisine has also been specially tailored to the new class of travel. Premium Economy travellers will be offered an elderberry welcome drink, and will be able to choose from three hot meals all served on china tableware. The selection includes a dish from the award-winning ‘SWISS Taste of Switzerland’ in-flight culinary programme, together with a vegetarian option supplied by Hiltl. “Our Premium Economy guests will be able to choose their in-flight meal according to their personal wishes and tastes,” CCO Goudarzi Pour explained. “And we’ll also be able to count on our long-standing partnership with Hiltl for our vegetarian offerings, for which we’re seeing an ever-growing demand.”

SWISS Premium Economy customers will be able to download two publications from the extensive eJournals portal onto their digital device free of charge ahead of their flight.

The new SWISS Premium Economy Class can also be experienced live and full-size in a 3D augmented reality model.

Emirates has unveiled its new Premium Economy product on its latest A380

Emirates unveils Premium Economy

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Emirates has unveiled its new Premium Economy product on its latest A380

Emirates has unveiled a brand-new Premium Economy for its A380, as part of a wider product enhancement and refreshed look across all cabins onboard its newest A380 aircraft.

Sir Tim Clark, President Emirates Airline said: “The Emirates A380 is already one of the most sought-after travel experiences in the skies, and now we’ve made it even better. While others cut back, Emirates is working hard to restore the products and services that we’ve had to suspend or adjust due to pandemic precautions and introduce new offerings and enhancements. True to our fly better promise, Emirates continues to invest to offer our customers the best possible experience.”

Emirates’ remaining order of five A380s will be delivered with premium economy cabins over 2021 and 2022. Emirates’ premium economy seats will also be installed on some of its Boeing 777X aircraft which are only due to join the fleet in 2023. Emirates is considering plans to retrofit its existing A380 fleet.

The premium economy cabin, located at the front of the main deck, with three lavatories dedicated to customers offers 56 seats in a 2-4-2 cabin layout.

A customised seat design from Recaro, based on the PL3530, the seat offers a pitch of up to 40-inches, 19.5 inches wide, and reclines 8 inches. According to Recaro, its PL3530 design team prioritised state-of-the-art features like the ones found in upscale German cars and combined it with the spirit of Dubai. The seat features a bronze trim, a distinct finish, and a cream-coloured leather dress cover, complete with a one-of-a-kind anti-stain leather with stitching and a wood panel finishing similar to Business Class.

First deliveries of the seats began in Q4 2020, and at least 250 shipsets will ultimately be installed on Emirates’ fleet.

The seat’s ergonomics offers best of comfort with its recline and movable calf rest enabling a highly relaxed lazy position, additional storage compartments, and six-way adjustable headrest also contribute to passenger sleeping comfort.

Each seat has a 13.3” screen and easily accessible in-seat charging points, a wide dining table and side cocktail table.

Until more Premium Economy seats enter its inventory, the airline intends to offer these as spot upgrades for its valued customers on a discretionary basis.

The aircraft’s 14 First Class private suites have also been widened and taller doors, for even more privacy and comfort.

Cabin detail and finishes have also been refreshed with new motifs and colours, including modern fittings in the Shower Spa.

Emirates has retained its A380 Business Class seats which offer direct aisle access for every passenger, reclines to a fully-flat position, and offers personal mini bars, ample personal storage and a high degree of privacy.

All 76 seats have been refreshed to feature champagne-coloured leather covers and wood finishing, inspired by executive jets, similar to the Business Class on Emirates’ Boeing 777 Gamechanger aircraft.

The same classic colour scheme has also been applied to the Onboard Lounge at the back of the upper deck, for the exclusive use of First and Business Class passengers.

The airline has also replaced all 338 Economy seats onboard its newest A380 with ergonomically designed seats that come with full leather headrests and flexible side panels which can be adjusted vertically for optimum support. Each features a wood grain finish on tray tables, as well as a 13.3” personal screen.

Throughout the A380 interior, customers will see new finishes and design touches featuring the Ghaf (prosopis cineraria) tree motif, as well as the clean and airy champagne colour scheme with wood panelling and bronze accents from Emirates’ latest Boeing 777 Gamechanger interiors.

All cabin classes are equipped with the latest generation of Emirates’ ice in-flight entertainment system offering improved and superior image quality. Each in-seat screen will feature ultra-wide viewing angles, a capacitive touch screen, LED backlight and full HD display.

LATAM Airlines is introducing premium economy class to all national and international flights within Latin America operated by the Airbus A320 family.

LATAM launches premium economy for flights within Latin America

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LATAM Airlines is introducing premium economy class to all national and international flights within Latin America operated by the Airbus A320 family (A319, A320, A320neo and A321) starting 16 March 2020.

Once implemented, LATAM will offer two cabin classes on over 240 aircraft operating approximately 1,280 domestic and regional flights every day.

Premium economy passengers will benefit from a seat in the first three rows of the aircraft, a middle seat blocked for greater space and privacy, an exclusive overhead bin for hand luggage and differentiated onboard service (including complimentary snacks and drinks).

While at the airport, passengers can enjoy priority check-in, baggage allowance from one to three pieces (up to 23 kg each), priority boarding, priority baggage at luggage claim and VIP lounge access in airports where available on selected international flights.

“Our goal is to continue being the first choice for customers in Latin America, and today we are launching Premium Economy, one of the most radical changes in terms of travel experience in LATAM’s history,” said Paulo Miranda, Chief Customer Officer, LATAM Airlines Group. “As part of our commitment to offering more options, flexibility and personalisation to serve all journey types, the introduction of Premium Economy will provide the possibility to choose a superior service on all our flights.”

The airline suggests it will be the only carrier to offer a premium service across its entire network which spans 145 destinations in 26 countries and five continents, with premium economy available on the short- and medium-haul aircraft and premium business on long-haul aircraft (Boeing 787, 777, 767 and Airbus A350).

LATAM Airlines is introducing premium economy class to all national and international flights within Latin America operated by the Airbus A320 family.