IAMA

SAUDIA and SAEI join Independent Aircraft Modifier Alliance

By Featured, Insights, Interiors, MRONo Comments
IAMA

The Independent Aircraft Modifier Alliance (IAMA) is welcoming Saudi Arabian Airlines (SAUDIA) and Saudia Aerospace Engineering Industries (SAEI) to the alliance.

The companies bring additional high-profile Middle East and North Africa voices to the diverse group of stakeholders advocating for modifications completed via Supplemental Type Certifications (STC).

“We are extremely pleased to welcome SAUDIA and SAEI to our growing community,” said Nina Schulz, IAMA’s Managing Director. “With each new member, the alliance grows stronger as we take on board their distinctive operational challenges and utilise them to help perfect the IAMA Rulebook. Our sincere ambition is to represent the needs and strengths of the global aviation modification market, so we are striving to attract stakeholders from every corner of the world.”

As a subscriber, SAUDIA gains access to the alliance’s burgeoning resource library and the IAMA Rulebook, which cover an extensive range of topics, including asset preservation, de-modification, right to use and the complexities around STCs.

Syed Masroor Hasan, SAUDIA’s Assistant Vice President, Aircraft Engineering, commented: “To build our service capacity, we are growing our fleet of aircraft and are focused on offering an enjoyable passenger experience—which includes operating seamless schedules. Our decision to become an IAMA subscriber is motivated by this expansion. We are delighted to join a growing number of airlines recognising IAMA’s valuable contributions to the aviation modification market.”

SAEI is the technical arm of SAUDIA and the prime consultancy and fulfillment organisation for SAUDIA’s modification campaigns. It serves regional and global clients from a network of more than 50 locations worldwide and is expanding into its state-of-the-art MRO operation at King Abdul-Aziz Airport.

“As part of our airworthiness transformation initiative, we are expanding our capabilities by implementing a design office,” said Ahmed S. Aseeri, SAEI’s owner of airworthiness engineering programme initiatives.

SAUDIA

Saudi Arabian Airlines launches new in-flight entertainment system

By Airlines, Featured, IFECNo Comments
SAUDIA

Saudi Arabian Airlines (SAUDIA) revealed its brand-new in-flight entertainment (IFE) system, Beyond, on 9 May.

SAUDIA says the new IFE system will further transform the carrier’s onboard experience, offering over 5,000 hours of HD content such as Western and Eastern films and TV shows, ebooks, weather reports, shopping, meal ordering and flight information.

Beyond features the largest Islamic content in the skies, with guests getting notified of prayer times throughout the journey. The system’s Kid Mode allows children to watch their favourite cartoons, movies, and games.

Beyond also offers a range of other practical features, such as the ability to check the status of the flight while en route and a real-time view of the sky during take-off and landing from cameras. Guests onboard can also shop and browse the latest products from the comfort of their seat.

Essam Akhonbay, SAUDIA’s VP Marketing & Product Management, said: “We’ve never stopped improving our product. The new IFE will further transform SAUDIA’s onboard experience. The success of SAUDIA’s IFE investments and strategy is demonstrated by the loyalty and positive feedback from our guests across all cabin classes. We are delighted to showcase our new IFE with visitors at the ATM.”

The new IFE System Beyond will be implemented gradually across the SAUDIA fleet by the end of this year.