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Singapore Airlines launches latest App Challenge

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Singapore Airlines has launched its 2020 app challenge, seeking digital solutions to address real business challenges.

This year, the app challenge sees Singapore Airlines in search of startups with the most innovative solutions to 10 Problem Statements across six Challenge Themes. Startups can be teams or individuals from anywhere around the world, from any industry and submissions can be made to address one or multiple challenge statements across the six themes.

There are four stages to the challenge, with the first being the submission round. Submissions must be made via https://appchallenge.singaporeair.com/startup and the closing date is 2359 (GMT +8) on 12 July 2020. Shortlisted teams will be announced on 20 July to progress to the next stage, which is selection, followed by prototyping and the grand finale, due to take place on 2 October.

Challenge Themes and Problem Statements

Theme 1: Seamless Travel Experience

  • How can we automate the process of identifying damaged baggage?
  • How can we manage in-cabin baggage to ensure a smooth boarding experience?
  • How can we re-imagine a customer’s life onboard Vistara flights?
  • How can we use technology to reduce catering waste and automate the in-flight delivery of pre-ordered meals?

Theme 2: People and Operations

  • How can we use gamification to assess the suitability of candidates for Cabin Crew roles?
  • How can we leverage intuitive digital tools to assist engineers in pre-departure activities?

Theme 3: Beyond Travel

  • How can we enable new shopping experiences at physical touchpoints through personal mobile devices?

Theme 4: Travelling in the New Norm

  • How can we build robust capabilities that address customers’ concerns on their health and safety across their travel journey, both on ground and in flight?

Theme 5: New Business Opportunities

  • How can we leverage SIA’s assets and global brand to launch new products, services and businesses that are adjacent to and complement our core business?

Theme 6: Sustainability

  • How can we develop new approaches to broaden our sustainability initiatives?

Finalists will be invited to pitch to Singapore Airlines’ senior management and top executives. Solutions with business potential will be fast-tracked into the SIA Accelerator Programme, where startups will build a Proof-of-Concept of their solution with the Airline.

For further details and to apply, visit https://appchallenge.singaporeair.com/startup

 

 

 

SIA introduces #SIAcares

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Based on the advice of medical experts, regulators and partners, as well as feedback from its customers, Singapore Airlines (SIA) has introduced a range of health and safety initiatives, and enhanced several existing measures, in recent weeks as part of a comprehensive review of the end-to-end customer journey.

Information on the health and safety measures during the pre-flight stage, at the airport, on board the aircraft, and upon arrival is available in a new online  e-brochure, which will be sent to all customers before their flights.

These measures are part of the Company’s new #SIAcares initiative, which includes corporate social responsibility projects that will be rolled out in the coming weeks.

SIA has stepped up the cleaning procedures at all premises, including its SilverKris Lounges. Customers can enjoy a la carte meals instead of a buffet service at our lounges, where SIA staff wear masks all the time and gloves when necessary.

Every SIA Group aircraft undergoes an enhanced cleaning process before a flight. This includes aircraft fogging procedures that follow regulatory requirements. Common surfaces and areas such as windows, tray tables, handsets, in-flight entertainment screens, lavatories and galleys are wiped down with an approved strong disinfectant. Headsets, headrest covers, pillow covers, bedsheets, and blankets are also washed and replaced after every flight.

Ceiling-to-floor air flow patterns within the cabin help to limit the spread of viruses and bacteria. The air is also refreshed every two to three minutes. Every aircraft in the Group’s fleet is equipped with High Efficiency Particulate Air (HEPA) filters, which remove more than 99.9% of particles including airborne viruses and bacteria.

Almost all lavatories in SIA aircraft feature contactless faucets and have anti-bacterial hand wash. SIA is also looking at a trial of an ultra-violet (UVC) light cleaning procedure on the ground for its lavatories before every flight.

From 8 June, all airlines in the SIA Group will provide their customers with a Care Kit that includes a surgical mask, anti-bacterial hand wipes and a hand sanitiser.

Crew will wear face masks throughout the flight, with the additions of eye goggles when interacting with customers and gloves during the meal service.

The airline has modified its in-flight food and beverage service to reduce the risk of contact for both our customers and crew members. Meals services have been suspended for flights within South East Asia and services to Mainland China due to regulatory reasons. Snack bags are provided to customers instead.

On long-haul flights, a single tray service has been introduced in First Class and Business Class in place of a table layout service. To boost the in-flight dining experience during this period, SIA is progressively reintroducing customer favourites such as the Airline’s signature satay and garlic bread from mid-June 2020. The airline says it will also discuss with the regulators how it can resume a course-by-course dining experience.

Digital food ordering services in the lounges and an in-flight e-menu will be introduced in the coming months.

The SingaporeAir mobile app is also being enhanced to provide customers with more information about the travel and health restrictions across its network. This will be personalised according to their booking.

The Company is working on a Print-n-Go solution, which would allow customers to print their boarding passes and baggage tags at airport self-service kiosks in a contactless way via the SingaporeAir Mobile App or a QR code.

Singapore Airlines opens e-Library to all customers

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Singapore Airlines has opened access to its e-Library to all customers via the SingaporeAir mobile app.

This initiative allows customers to download over 150 international newspapers, magazines and other reading materials for free to their mobile devices,

These titles were previously only available to customers 48 hours before and up to 30 days after their flight departure.

Customers can download unlimited publications in the e-Library for free until 30 June 2020, with the content regularly refreshed to ensure that the latest editions continue to be available. After 30 June 2020, users of the SingaporeAir mobile app can continue to enjoy any publications already downloaded.

Sheldon Hee, General Manager UK and Ireland, Singapore Airlines said: “The Covid-19 outbreak has caused unprecedented disruption across the globe and touched pretty much every aspect of people’s daily lives. We recognise that people are not currently able to travel with Singapore Airlines, so we wanted to gift a little bit of the Singapore Airlines onboard experience to people at home. We hope that the extra reading materials can help fill any spare hours in the time before we can welcome customers back to the skies once more”.