Passengers will continue to enjoy live sports content in-flight following the agreement between Panasonic and IMG to extend and expand their long-standing relationship.
Under terms of the new deal, Panasonic gains all international in-flight rights to Sport 24 and Sport 24 Extra, exclusively providing these channels to any airline, regardless of the in-flight entertainment system or connectivity network they use.
Richard Wise, SVP, Content and Channels, IMG Media, said, “This latest agreement with Panasonic will bring our Sport 24 broadcast to millions more passengers across more global airlines in the years ahead. This new deal also conveys the confidence both parties have in the recovery of the airline industry post the pandemic, especially now that vaccines are being rolled out around the world.
“Panasonic’s role as the official provider for our channels is a significant step in the growth of live sport as in-flight entertainment. Premium live coverage of the world’s major sports tournaments and events is a must-have for airlines wanting to cater to and engage with their customers. We’re proud to be part of this exciting development for the in-flight industry.”
As part of the agreement, Panasonic Avionics and IMG intend to work together to develop new sports content offerings that could be made available under the Sport 24 umbrella.
Almost 1,000 aircraft around the globe are connected with the company’s live television service, of which Sport 24 and Sport 24 Extra are an integral part.