Thompson Aero Seating has rebranded to reflect its evolving ethos and vision.
The rebranding features a new logo, a new website and a new strapline, which the company says are aligned to the strategic direction of the company.
Thompson, which is part of the AVIC Cabin Systems group, says inspiration is the key to Thompson Aero Seating’s vision, with the company looking to create an inspired flying experience. The new strapline, ‘Together, we inspire’, incorporates the creativeness, vision, and brilliance seen at every level of input to the business, and through partnerships with the business, along with its people-centric approach.
Andy Morris, Chief Commercial Officer at Thompson Aero Seating, said: “We have worked hard to channel our long-established ethics and integrity with a new level of operational excellence and innovation. The new brand marks a new horizon. But we have not forgotten our roots. Thompson Aero Seating has always been about people – those who work for Thompson and those with whom we work. We look forward to continuing true partnerships with our airline customers, new and long-standing, to design and deliver inspirational products and services of the highest quality.”
The new website is now live at www.thompsonaero.com and new logo will now start to appear on correspondence, social media, signage, uniforms and more. The full rebrand process will culminate with the stand at AIX Hamburg in June.
