As part of a multi-million pound investment in its economy cabin experience, Virgin Atlantic is to introduce three new ways to fly.

Craig Kreeger, chief executive of Virgin Atlantic, said, “We’re unveiling the biggest change to our economy cabin in over a decade – launching three new ways to fly, and a host of innovations on the ground and in the air as part of a wider £300 million investment in our customers. We know that one size doesn’t fit all, and from spring our customers can afford to be choosy and still travel in the UK’s leading economy cabin.

“We always want flying with Virgin Atlantic to be more special than other airlines, and we’ll never compromise on excellent service, industry leading food and drink and cutting edge in-flight entertainment – regardless of which economy ticket our customers are travelling on, they’ll be able to enjoy all this on-board.”

In a move echoing its partner Delta, Virgin’s economy delight, economy classic and economy light will complement Delta’s Comfort +, Main Cabin and Basic Economy products.

According to Virgin, “economy delight will offer the leading economy product of any UK airline.” The airline is retrofitting its fleet to provide up to 36 economy delight seats on every flight – offering passengers a 34 inch legroom, priority check in and boarding as well as advanced seat assignment.

economy classic will offer free seat assignment – enabling families and groups to sit together.

The new economy light ticket will always offer Virgin Atlantic’s lowest fare and will permit hand luggage only.

Regardless of the ticket type, all passengers will receive a three course meal plus complimentary drinks and snacks – with a focus on supporting independent suppliers such as UK based Fairfield Farm Crisps, and the Grown Up Chocolate Company – Wi-Fi, and hundreds of hours of in-flight entertainment, USB charger in seat and blanket, pillow and headphones.

For the first time Virgin Atlantic is also introducing automated bag drop at London airports, with four kiosks to open at London Gatwick this summer, followed by a further 18 kiosks at London Heathrow from winter 2018.

In addition,12 new Airbus A350-1000 aircraft will join the fleet from spring 2019 – offering a brand new economy cabin designed with Virgin Atlantic’s customers in mind.

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