Dutch low-fare airline Transavia has partnered with Just Eat Takeaway.com allowing passengers to order a meal of their choice for their flight.
Transavia and Just Eat Takeaway.com developed the pilot programme in cooperation with Amsterdam Airport Schiphol and Dutch caterer iFleat.
As of the end of September, meals can be ordered through Just Eat Takeaway.com up to one hour before the flight, from ten different meals at the Transavia Restaurant.
The meal is freshly prepared by iFleat, which is responsible for logistics and culinary interpretation and delivered directly on board.
The selection includes vegan salads, fresh sushi and authentic Indonesian rendang, amongst others. The meals are freshly prepared and directly delivered on board by Just Eat Takeaway.com, after which the cabin crew serves the meals to the passengers.
The partners expect this cooperation to minimise food waste. With in-flight delivery, payment is settled up front, and Transavia knows which passengers pre-ordered a meal. This lowers the number of meals that are prepared and brought on board but not consumed.
Marcel de Nooijer, CEO of Transavia, said: “It is important to keep innovating and further improving service for our customers, especially in these unprecedented times. We’re starting modestly by offering this meal service on four flights. However, we have confidence in this great concept and hope to expand it further as opportunities allow.”
Silvie Cremers, Global Sales Director at Just Eat Takeaway.com, added: “This special cooperation, which makes it possible to serve fresh meals on a plane, is a great step forward. We are very proud to be the first to offer this service and are confidently looking forward to the further roll-out of in-flight delivery.”
The first-of-its-kind service is currently available on four flights from Amsterdam to destinations in Greece, Portugal and Italy. The programme is expected to extend to more flights and airports where Transavia operates, such as Rotterdam The Hague Airport and Eindhoven Airport.
