United Airlines has introduced the latest expansion of its Kosher culinary choices, on flights between the US and Tel Aviv.
The changes to the food and beverage choices reflect the airline’s aims to “exceed” customer expectations and take in the results of customer feedback. United’s VP of Catering Options, Charlean Gmunder said, “We will continue to embrace suggestions as well as seek out ways to create the best possible onboard dining experience for everyone we proudly serve.”
United is also trialling a child’s menu for their younger customers in all cabins between Tel Aviv, Newark and San Francisco. If the testing is successful, there is potential for its addition to other Tel Aviv routes.
The airline is working in partnership with companies such as Royal Wine to provide Kosher wine in the Polaris Cabin, and Illy Coffee which is upgrading its Kosher coffee to offering regular and decaf Illy Coffee. Fresh food provider, Fresko is providing flights from Newark to Tel Aviv with a new, wider menu for their passengers.
Improvements can be seen in Polaris and United Premium Plus, with the enhancements in snack choices during the flight and at the airport lounges. Also, the addition of a hot Kosher a la carte meal in the Newark Polaris lounge aims to improve the airport experience.
“All of these new menu items…are the result of our on-going efforts to exceed customer expectations,” comments Charlean Gmunder, United’s VP of Catering Options. Then added, “We will continue to embrace suggestions as well as seek out ways to create the best possible onboard dining experience for everyone we proudly serve”.