United Airlines has launched Kinective Media by United Airlines which it says is the first media network using travel behaviour insights to connect customers to personalised, real-time advertising content, experiences and offers from leading brands.
Providing marketers the opportunity to scale their reach across a wide range of channels including United’s mobile app and in-flight entertainment screens, the technology platform is expected to offer additional value to MileagePlus members through more personalised, real-time offers and experiences that drive even greater loyalty.
“We’ve built a first-of-its-kind, real-time, adtech-enabled traveller media network where brands have already started connecting to premium audiences at an unmatched scale,” said Richard Nunn, CEO of MileagePlus.
“Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel – from brand consideration to conversion – in a way that’s highly personalised and relevant, and we’re already seeing impressive results.
“There has been a huge strategic shift within this high growth sector in the past five years where advertisers and brands have come together to determine how best to connect with consumers in a way that’s valuable, effective and personalised.”
