InterLnkd has formed a partnership with Viasat, a satellite communications provider, to offer AirMall to airlines, a full-scale digital in-flight shopping mall. The announcement was made at World Aviation Festival (WAF) 2025, and InterLinked was only just unveiled earlier in the month.
Through the agreement, AirMall will appear on Viasat’s Connected Partner Platform, bringing over 20,000 brands to one global retail channel. Existing Viasat customers will be able to select the AirMall option if they wish, with no additional hardware or software.
“Our partnership with Viasat allows us to introduce AirMall to a global family of connected airlines at speed,” said Barry Klipp, CEO of InterLnkd. “It gives carriers a unique and powerful way to monetise real passenger behaviour in flight – turning the Wi-Fi portal into a digital retail channel that offsets the costs of providing connectivity on board.”
“Many airlines are keen to find smart, scalable ways to earn revenue from inflight connectivity, especially as demand for the Wi-Fi onboard accelerates globally,” commented Nathan Clapton, VP of Inflight Media at Viasat. “Through our partnership with InterLnkd, airline partners can choose to push the boundaries of inflight retail without heavy IT investment – delivering a stronger passenger experience while driving new revenue.”
Photo: InterLnkd
