In an effort to drive sales on unsold Premium Economy and Business Class seats, Vistara has partnered with Plusgrade to launch its new upgrade program, Vistara Upgrades.
With business travel expected to take longer to bounce back, and leisure travel becoming the clear recovery driver, Vistara’s new upgrade program aims to leverage the higher capacity in superior cabins as an added benefit to their passenger experience.
“Vistara’s new upgrade program is expected to play a major role in building passenger confidence and loyalty in the long term. With support from Plusgrade, more passengers will have access to the personal space, comfort, privacy and high-end service that come with a Premium experience,” stated Vinod Kannan, Chief Commercial Officer at Vistara. “These are all things that our travellers are looking for as they consider returning to the sky.”
Vistara’s upgrade program key features:
- Passengers can select whether to upgrade from Economy to Premium Economy or Business Class through an online portal
- Travelers will be able to take advantage of Plusgrade’s full suite of offer submission options: bid for upgrades and instant upgrades
- Eligible passengers will be alerted of the opportunity to upgrade via targeted emails
Additional touchpoints, like web check-in and mobile app invites, are planned to be released following the launch.
