Vistara is marking the first anniversary of the launch of its free wireless streaming in-flight entertainment (IFE) service, Vistara World, by introducing an app-free solution.

Since launching last year, Vistara World, which streams content from the Bluebox Wow portable wireless IFE platform to passenger devices, has been progressively rolled out to Vistara’s entire fleet of 31 aircraft, including Airbus A320 and the recently inducted Boeing 737-800NG aircraft.

Passengers are now able to watch Vistara’s DRM-protected content from their personal device browser, without downloading the app. Previously, only DRM-less content could be viewed without the app.

Vistara’s evolving content library includes a flight moving map, movies, TV shows and music in varying genres. In addition, one of the most popular elements of Vistara World is the membership enrolment page for “Club Vistara”, the airline’s loyalty programme.

“At Vistara we continue to invest in enhancing our service offerings to stay ahead of the curve. In the last year we have flown over five million customers who have consumed a variety of engaging content on ‘Vistara World’ and enjoyed the Vistara experience even more. The Bluebox platform’s convenience, robust capabilities and flexibility will now take this experience a notch higher,” said Sanjiv Kapoor, chief commercial officer, Vistara.

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