Alaska Airlines is updating its catering and amenity offerings for the Autumn season, bringing a West Coast theme to the cabin.
From 20 November passengers can try two beverages: one soft drink and one cocktail. The first are Lagunitas Hoppy Refreshers, a healthy alternative to alcohol, with hops creating a sharp citrus flavour paired with refreshing bubbles. The drink will be complimentary to First Class and Premium Class guests, and purchasable in the Main Cabin.
Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company, said: “We’re jazzed to get up in the air with Alaska Airlines and welcome their flyers into our pack of misfits offering them a crispy, zingy, hoppily refreshing sparkling water to kick back and enjoy throughout their flight.”
The other newcomer is the Straightaway Nitro Espresso Martini, a ready-made cocktail using Stumptown Coffee Roasters, a company that partnered with the airline last year to create a custom coffee blend.
“Our guests value unique, high-quality experiences, and these new products allow us to elevate their journey while bringing a bit of regional pride to every flight,” said Todd Traynor-Corey, Managing Director of Guest Products at Alaska Airlines. “Partnering with Lagunitas, Filson, Salt & Stone and other West Coast companies is reflective of our commitment to support local brands and provide the ultimate premium guest experience.”
In amenities, First-Class is receiving a new blanket just in time for the December cold, designed by Filson, a Pacific-Northwest outdoor outfitter, and made with soft, durable fabric.
“Filson is proud to partner with Alaska Airlines, a fellow Seattle-based company, to bring a taste of our outdoor gear to the skies,” said Alex Carleton, chief creative officer at Filson. “We designed this First-Class blanket with care and attention to ensure passengers experience comfort and style during their journey. Whether you’re headed across the country or your next outdoor adventure, this blanket is made to keep you warm during your journey with Alaska.”
Paired with the cosy upgrade, Alaska Airlines will also be introducing soap and lotion to onboard First-Class bathrooms from the brand Salt & Stone at the beginning of next year. The skincare products are scented with Italian Bergamot, grapefruit, orange blossom, vetiver, hinoki and amber grounds.
Photos: Alaska Airlines
