Eric Silverstein has been appointed Vice President, Operations and Technology, as part of a series of new internal promotions. Silverstein will oversee West’s CSP Operations, working in conjunction with The Lab @ West to ensure smooth deliveries for West’s clients, whilst also seeking continuous improvement to processes and the We by West platform to meet the demands of West’s growing client base. He will also manage all new technologies and partnerships – being the key driver of success for West’s DnA initiatives and Jetset AI product.
Lindsay Arellano has been made Senior Account Director, while Ayesha Virji is now Account Director for West Entertainment.
“I could not be happier with the way the West team has adapted, grown and thrived during the past 18 months – it is their dedication, passion and hard work that are driving West’s continued success.” said Kate Groth, President at West Entertainment.