World2fly, the new long-haul airline recently founded by the Spanish hotel company Iberostar, has become the first customer to sign up to Newrest’s pre-order digital solution, Fly’Eat.
Developed by Newrest’s Digital Lab, Fly’Eat enables pre-ordering, control and order flows management, their traceability and interconnection with on-board sales systems through QR code identification. It is offered as a white label directly integrated into the airline’s customer path. By signing a first contract with World2fly, the Group is deploying its independently developed tool for the first time.
Passengers can order products from the airline’s catalogue before the flight. This order is integrated in Winrest, Newrest’s ERP and then loaded on the plane. The airline crew takes care of the delivery of the products. This white label solution marks a turning point in the innovation of the Group’s in-flight catering offer.
The partnership with W2fly will commence in Cancun by offering in-flight catering services based on sustainability. Seasonal products are featured on the menu and offered using sustainable materials, such as sustainable cardboard boxes and cutlery made from avocado seeds.
World2Fly’s A350-900s are supplied by Newrest from its hubs in Madrid, Cancun.
World2fly will use QR code technology to evolve the sales process, with other airline customers expected to follow.