World Travel Catering & Onboard Services Expo (WTCE) has released a new report called Guide to Getting Onboard: What you need to know before making your airline product pitch.
The guide offers insight for brands and businesses looking to supply onboard products and services to commercial airlines for the first time. WTCE says it worked with Brand Consultant and former British Airways Food & Beverages Buyer Kelly Stevenson as well as independent brands on the report.
According to WTCE, the 18-page guide covers everything from in-flight food and drink to amenity kits, tableware and cutlery and helps new aviation suppliers understand how to prepare for their first buyer conversation, as well as explaining what to ask once they’ve secured a meeting.
It also looks at how brands and businesses can use WTCE to create opportunities and how they should maximise their time at the event to win new business and grow sales.
WTCE Event Director, Polly Magraw, commented: “This report is essential reading for any brands or businesses new to supplying aviation. This is a sector like no other, with demands, restrictions and circumstances that simply do not apply to any other industry.
“There is a right and a wrong way to approach inflight supply and this report helps businesses negotiate what might otherwise be pitfalls by arming them with the right information from the outset. It’s also encouraging and inspiring, so I’d urge anyone who hasn’t yet downloaded it, to do so now – particularly if they’re planning to attend next year’s WTCE.”