XO is now offering its members greater access to its aircraft globally, as well as a growing portfolio of curated events and lifestyle experiences.
XO, which is part of global private aviation group Vista, has an established presence in the United States and continues to expand across Europe, Asia and the Middle East. The company has a growing base of globally mobile clients who seek seamless digital booking paired with real-world advantages.
Vista says that the membership through XO is designed to deliver increasing value the more members fly, such as loyalty credits, priority fleet access during peak travel periods and enhanced flexibility when booking.
Members will be benefiting from greater aircraft choice and transparency as fleet availability grows worldwide, and confirmed aircraft details and upfront pricing ensure that what is booked is exactly what is flown.
“Today’s global flyers expect more than access to aircraft,” said Matteo Atti, Chief Marketing Officer at Vista. “They expect transparency, flexibility, and meaningful advantages that extend beyond the journey. They want a seamless ecosystem that anticipates their needs, unlocks exclusive opportunities, and delivers value at every touchpoint – in the air and on the ground.”
In addition, the XO Insider members have curated access to sporting and cultural events such as and business events and enjoy Vista House hospitality, connecting with XO and VistaJet clients within the broader Vista community.
According to Vista, in 2026, members will have priority access to Vista House in Augusta during the most highly anticipated golf tournaments of the year, the Miami and Monaco Grand Prix, and key moments surrounding the summer football championships across North America.
