Singapore Airlines has become the first airline to offer direct online shopping on KrisShop on board its planes.

Singapore Airlines offers direct online shopping onboard

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Singapore Airlines has become the first airline to offer direct online shopping on KrisShop on board its planes.

Singapore Airlines has become the first airline to offer direct online shopping on KrisShop on board its planes.

The online shopping platform from Airfree, integrates the KrisShop offer into a single marketplace available on SIA’s connected onboard multimedia system, supplied by Thales. Passengers can choose and buy items as well as take advantage of attractive promotions, all from a single marketplace and with real-time payment. Passengers can have their purchases delivered to their homes or during an upcoming flight, whether it is a connection or a return flight.

The solution entered into service at the end of June and will be gradually deployed on certain Singapore Airlines Airbus A350s.

“E-commerce is the future of sales and the integration of this functionality into our in-car multimedia system is another industry first for SIA. This enables KrisWorld to meet the expectations of passengers by offering them more than just movies, TV shows, music and games. This is part of our unwavering commitment to continuously innovate and improve our product and service offering, and to broaden the travel experience for our customers,” commented Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines.

“Since its rebranding in 2019, KrisShop has been working to rethink the relationship with the consumer. Today, in collaboration with Singapore Airlines, we are delighted, through the integration of our live e-commerce platform on KrisWorld, to be able to bring a renewal to the in-flight shopping experience. This allows us to expand our presence in the travel segment and reinforces our commitment to providing all of our customers with an integrated user experience,” added Chris Pok, Managing Director of KrisShop.

A single, intuitive, integrated platform allowing airlines to manage their ancillary revenue operations efficiently (Source AOE)

AOE to acquire SHIFTEO

By Ancillary revenues, FeaturedNo Comments
A single, intuitive, integrated platform allowing airlines to manage their ancillary revenue operations efficiently (Source AOE)

AOE is to acquire on-board sales and supply chain specialist SHIFTEO. The agreement includes SHIFTEO’s In-flight ePOS, Supply Chain Management and Back Office for Catering Management solutions.

When complete the unique functionality of the vendor-independent platform will integrate with simplified vendor management to give airlines the freedom to select and manage multiple caterers and duty-free suppliers right across location hubs and service stations.

Michael Raasch, CCO AOE Aviation commented: “AOE’s new platform provides airlines with powerful operational and competitive advantages that will drive new and stronger ancillary revenue opportunities.

“Additionally, in a new strategic cooperation with on-board technology experts Airfree, we also offer airlines complete connection and digital solutions on in-flight and IFE transactions. This completes an inflight solution that can not only accelerate airline recovery from the current crisis but also deliver stronger long-term performance.”

Peter Coelho, co-founder of SHIFTEO, added: “With sustainability the second-biggest priority on airlines’ minds after recovery, this model also has the potential to create immense savings in food waste, stock management, inefficiencies, last-mile delivery, fuel cost and theft/fraud,” he added. “Transforming just 20% of buy-on-board to E-Commerce and ten percent of passengers to pre-order their meals could result in savings of hundreds of millions of dollars per year across the airline ecosystem.”

AOE has also incorporated stronger IFE accessibility to support the integration of all aspects of its digital solutions following a partnership agreement with Airfree, the leading specialist provider of on-board E-Commerce frontend and caching technology.

Kian Gould, founder and CEO of AOE, outlines the potential influence of the new platform: “Connectivity is the golden key to future incremental revenue and these agreements gives us the agility to integrate our proven solutions into the entire value-chain of the world’s most forward-

“The global crisis has accelerated both digital behavior and the obsolescence of the traditional revenue models and, as we all know, digital behavior never regresses. The only one path to recovery is the one that the passenger is already treading – the digital path.”

The AOE-SHIFTEO transaction remains subject to additional regulatory approvals and is subject to final binding agreements.