Flyr Labs is acquiring end-to-end airline e-commerce software company Newshore.
Flyr Labs says the acquisition will further enable airlines to overcome the challenges of legacy technology, providing a frictionless and scalable digital customer experience – all while unlocking maximum revenue potential from dynamically priced fares and ancillaries through their direct sales channel.
Enric Puig, co-founder and CEO of Newshore, commented: “Our solutions help airlines convert more revenue on their direct channels and maintain a relationship directly with the customer. By leveraging FLYR’s advanced, revenue-optimal pricing for fares and ancillaries, we will enable airlines to sell more tickets and maximize total revenues. Our understanding of every customer will enrich FLYR’s deep learning models, so that customers can be provided with the right product at the right price in the right channel.”
Alex Mans, founder and CEO of FLYR, said: “We are thrilled to have Newshore as part of FLYR. Newshore is a leading airline e-commerce solution provider with an impressive platform architecture and vast product capabilities. By linking Newshore’s capabilities with FLYR’s unmatched expertise in real-time, AI-driven forecasting and pricing, we will unlock the potential dynamic offers across the entire customer journey from decision and pricing to sale and distribution.”
Newshore is used by airlines such as Vueling, Sun Express, and HK Express and offers a wide range of customer experience services including e-commerce, customer management, and content management solutions. It enables airlines to unlock direct online sales channels, ancillary offers and personalised content to increase revenue and direct bookings, achieved via Newshore’s cloud-based platform which seamlessly integrates with an airline’s legacy infrastructure.