Immfly screen shot on seatback screeen

Immfly and GetYourGuide launch new onboard booking solution

By Ancillary revenues, FeaturedNo Comments
Immfly screen shot on seatback screeen

Immfly and booking platform GetYourGuide have launched a new onboard digital service allowing passengers book experiences with GetYourGuide through Immfly’s in-flight digital platform, even when offline.

While flying, passengers can browse and choose from GetYourGuide’s catalogue of over 60,000 bookable travel experiences, comprising of walking tours by top local experts, immersive food and beverage tours, cooking and craft classes, bucket-list experiences, and niche offerings not found anywhere else, as well as special incentives with skip-the-line tickets to some of the most iconic attractions around the world.

“We’re on a mission to give the whole world access to incredible experiences,” said Emil Martinsek, Chief Marketing Officer at GetYourGuide. “To do so, it’s critical we effectively leverage every stage of our customers’ journeys to engage and inspire them. Our partnership with Immfly represents a big step forward toward that goal, and we’re excited to work together to help even more travellers love where they’re going.”

The new service is available immediately, regardless of an airline’s their existing provision of onboard internet services. A number of Immfly’s airline customers have already signed up to the service, with roll-out due imminently.

A single, intuitive, integrated platform allowing airlines to manage their ancillary revenue operations efficiently (Source AOE)

AOE to acquire SHIFTEO

By Ancillary revenues, FeaturedNo Comments
A single, intuitive, integrated platform allowing airlines to manage their ancillary revenue operations efficiently (Source AOE)

AOE is to acquire on-board sales and supply chain specialist SHIFTEO. The agreement includes SHIFTEO’s In-flight ePOS, Supply Chain Management and Back Office for Catering Management solutions.

When complete the unique functionality of the vendor-independent platform will integrate with simplified vendor management to give airlines the freedom to select and manage multiple caterers and duty-free suppliers right across location hubs and service stations.

Michael Raasch, CCO AOE Aviation commented: “AOE’s new platform provides airlines with powerful operational and competitive advantages that will drive new and stronger ancillary revenue opportunities.

“Additionally, in a new strategic cooperation with on-board technology experts Airfree, we also offer airlines complete connection and digital solutions on in-flight and IFE transactions. This completes an inflight solution that can not only accelerate airline recovery from the current crisis but also deliver stronger long-term performance.”

Peter Coelho, co-founder of SHIFTEO, added: “With sustainability the second-biggest priority on airlines’ minds after recovery, this model also has the potential to create immense savings in food waste, stock management, inefficiencies, last-mile delivery, fuel cost and theft/fraud,” he added. “Transforming just 20% of buy-on-board to E-Commerce and ten percent of passengers to pre-order their meals could result in savings of hundreds of millions of dollars per year across the airline ecosystem.”

AOE has also incorporated stronger IFE accessibility to support the integration of all aspects of its digital solutions following a partnership agreement with Airfree, the leading specialist provider of on-board E-Commerce frontend and caching technology.

Kian Gould, founder and CEO of AOE, outlines the potential influence of the new platform: “Connectivity is the golden key to future incremental revenue and these agreements gives us the agility to integrate our proven solutions into the entire value-chain of the world’s most forward-

“The global crisis has accelerated both digital behavior and the obsolescence of the traditional revenue models and, as we all know, digital behavior never regresses. The only one path to recovery is the one that the passenger is already treading – the digital path.”

The AOE-SHIFTEO transaction remains subject to additional regulatory approvals and is subject to final binding agreements.

Vistara launches new ancillary stream

By Ancillary revenues, FeaturedNo Comments

In an effort to drive sales on unsold Premium Economy and Business Class seats, Vistara has partnered with Plusgrade to launch its new upgrade program, Vistara Upgrades.

With business travel expected to take longer to bounce back, and leisure travel becoming the clear recovery driver, Vistara’s new upgrade program aims to leverage the higher capacity in superior cabins as an added benefit to their passenger experience.

“Vistara’s new upgrade program is expected to play a major role in building passenger confidence and loyalty in the long term. With support from Plusgrade, more passengers will have access to the personal space, comfort, privacy and high-end service that come with a Premium experience,” stated Vinod Kannan, Chief Commercial Officer at Vistara. “These are all things that our travellers are looking for as they consider returning to the sky.”

Vistara’s upgrade program key features:

  • Passengers can select whether to upgrade from Economy to Premium Economy or Business Class through an online portal
  • Travelers will be able to take advantage of Plusgrade’s full suite of offer submission options: bid for upgrades and instant upgrades
  • Eligible passengers will be alerted of the opportunity to upgrade via targeted emails

Additional touchpoints, like web check-in and mobile app invites, are planned to be released following the launch.

Digginravel Academy flier

Airline Digital Retailing Academy launched

By Ancillary revenues, FeaturedNo Comments
Digginravel Academy flier

PROS, a provider of AI-powered solutions, and Diggintravel have launched the new learning platform, Airline Digital Retailing Academy to educate airline professionals on the fundamentals of digital retailing, digital optimisation and digital product development.

“Innovation is needed now, more than ever, to combat today’s challenges and problems faced by the airline industry,” said Editor-in-Chief and Founder of Diggintravel, Iztok Franko. “This one-of-a-kind opportunity for airline professionals is carefully designed to deliver the nuts and bolts of digital retailing within an environment that offers engagement and support, with the goal of enabling attendees to redefine and shape the future of travel through next models of digital retailing.”

The five-week part-time interactive course includes a mix of instruction, case study work, discussion, and networking with follow-on options for more in-depth learning on a variety of related topics. Graduates will earn an Airline Digital Retailing certification at completion of the course.

The course begins on 19 October.

Accelya completes Farelogix acquisition

By Ancillary revenues, FeaturedNo Comments

Accelya has completed its acquisition of Farelogix, enabling it to provide a next-generation, end-to-end, Offer-to-Settlement airline commerce platform, including a full suite of innovative retailing, distribution, and fulfillment solutions.

To accelerate the delivery of Accelya’s next generation platform, the Accelya and Farelogix management teams will be fully integrated, with Farelogix CEO Jim Davidson being appointed Chief Product Officer of the newly expanded Accelya Group.

“With the acquisition of Farelogix complete, we can now focus our efforts on delivering an integrated Offer-to-Settlement platform that drives revenue, increases brand loyalty, and reduces costs for airlines worldwide,” said John Johnston, Chief Executive Officer of Accelya.

Davidson commented: “There has never been a greater need in our industry for creativity, rapid innovation, and new technology choices for airlines as they work through this time of COVID-19, recovery, and the future of airline retailing. We have had tremendous interest and support from across the industry and with the completion of the acquisition by Accelya, we can execute our vision to deliver these essential, pro-airline solutions needed by our current and future airline customers.”

Alaska Airlines

Retail inMotion introduces new solution with Alaska Airlines

By Ancillary revenues, FeaturedNo Comments

Retail inMotion have introduced an updated version of their vPreo product to make ordering and selecting products faster and easier for all passengers.

Through the updated service, airlines can offer passengers the ability to pre-select products on offer, such as in-flight meals and duty free, to then be delivered to them during the journey.

Alaska Airlines is the first customer to introduce this new solution to their customers. All passengers are able to pre-order a meal up to three weeks prior to their flight by using the airline’s app or website.

In the case of Alaska Airlines, the data – meal availability and fulfilment, handled by the LSG Group – is integrated between Alaska Airlines, eGate IFX and Retail inMotion’s Vector via a set of connectors.

“This is a milestone for Retail inMotion to expand our end-to-end platform and enhance our technical solution to reduce our time to market for future developments”, said Giacomo Tomolillo, Engineering Manager at Retail inMotion.

The items on offer will be specific to location, aircraft types, destination and other factors. The business rules and offer availability through the programme can be easily managed by Alaska Airlines admin staff to ensure a successful implementation.

Retail inMotion aims to make the systems manageable to accommodate market changes and suggests the product could enable future clients to tap into new business opportunities.

Emirates revamps in-flight retail offering with EmiratesRED

By Ancillary revenues, FeaturedNo Comments

Emirates has revamped its onboard retail offering with the launch of a new collection, EmiratesRED, as well as introducing an in-flight shopping channel.

Through the new collection, passengers can browse a selection of duty and tax free products, products from Emirates Official Store and unique experiences in Dubai and beyond.

Since the October launch of the new EmiratesRED offering, the airline has seen revenue increase 23%, while average sales per customer rose by 10%.

Emirates Airline retail revenue

Along with the new collection, Emirates has introduced a dedicated shopping channel on its in-flight entertainment system (IFE); ice, in what the airline said it a first for the airline industry.

The shopping channel is called EmiratesRED TV and is hosted by Andi Peters, providing insights with some of the names behind the products available for purchase onboard.

The channel includes interviews with Roja Dove, founder and creator of Roja Parfums; Julien Levy, co-founder of Dr. Levy Switzerland; and David Crisp, CEO of Boadicea the Victorious.

The EmiratesRED catalogue (with RED standing for Retail, Experiences & Dubai) features over 150 products offering top brands, must-haves and unique or ‘hard-to-find’ products.

The airline has found one of the most popular products sold onboard are the Apple Airpods and EmiratesRED now also offers Apple’s newly launched Powerbeats Pro.

“One of the biggest shifts in Emirates’ inflight retail strategy is to offer experiences to passengers, helping them plan their visit to Dubai and beyond more effectively,” the airline said in a statement. This includes exclusive deals to Dubai Parks & Resorts for example.

Onboard purchases continue to give customers benefits as the receipt can be used for discounted rates at Le Clos or select food and beverage outlets at Dubai International Airport.

EmiratesRED retail

Gulf Air signs multi-year retailing deal with ATPCO

By Ancillary revenues, Featured, General NewsNo Comments

Gulf Air has signed a five-year retailing deal with ATPCO to integrate Routehappy Rich Content on the airline’s website to further modernise and enhance its flight shopping display. In addition to Gulf Air’s direct channel website, the deal will also see the airline’s targeted rich content integrated with key regional and global third-party sales channels.

Rich Content types include at-a-glance information about flight features, including amenities (in-seat power, in-flight entertainment, connectivity etc), UTAs (Universal Ticket Attributes) that provide easy-to-understand benefits and restrictions such as cancellation, refund policies and boarding priority by fare, and UPAs (Universal Product Attributes) providing relevant media, captions and descriptions to define the airline’s products and services by aircraft type, cabin, time of day, etc.

La Compagnie offers SKYdeals

By Ancillary revenues, Business aviation, FeaturedNo Comments

La Compagnie is offering a digital shopping experience from SKYdeals as part of its deployment of high-speed Internet 4G+ onboard its two new Airbus A321neo aircraft.

On the route Paris-Orly/New York Newark, all customers have now access to the e-commerce platform and benefit from exclusive deals available during their flight.

“Offering the SKYdeals solution to our customers onboard our Airbus 321NEO was obvious for us. The smart shopping is part of La Compagnie’s DNA since its launch, almost five years ago. This is also SKYdeals’ promise to provide our customers with exclusive and private sales on products and services at destination during their flight. We are, with SKYdeals, creating the next generation of “shopping in the air” through exceptional events, group purchases, flash sales and many other initiatives,” explained Jean Charles Périno, sales and marketing director and co-founder of La Compagnie.

“We are delighted to deploy the first e-commerce platform for travelers on the Paris-New York line with La Compagnie. Thanks to this partnership, we have a great opportunity to reach premium passengers, sensitive to exclusivity at the best price.

“The entire SKYdeals team would like to thank La Compagnie for their trust and support. This new deployment is part of SKYdeals’ objective to reach, within five years, 4% of global air traffic, which counts for more than 200 million passengers per year,” stated Julien Sivan, CEO and co-founder of SKYdeals.

Etihad launches new shopping guide with Retail inMotion

By Ancillary revenues, FeaturedNo Comments

Etihad Airways has launched a new lifestyle shopping guide in collaboration with Retail inMotion to replace its current onboard Boutique catalogue starting 1 October 2019.

Etihad shopping guide Vibe coverDeveloped by Retail inMotion in conjunction with publishing house Identity, the new shopping guide ‘Vibe’ aims to engage passengers with onboard shopping in a new way and will be available as a printed product and through the IFE.

Jamal Al Awadhi, vice-president product and guest experience, Etihad Airways, said: “The launch of Vibe will set a new global benchmark for the in-flight retail experience and future enhancements will include an ecommerce platform, a pre-order option and home delivery.”

“We are enormously excited to launch Vibe into the market. Our market research has shown that the old model of in-flight catalogues is outdated; Vibe will engage with passengers at a completely different level, offering great content together with a ‘wish-list’ of products,” commented Andrea Fiore, head of global sales at Retail inMotion. “The guide has been developed after months of research and development, to offer a best-in-class retail experience to Etihad guests.”

‘Vibe’ will include the latest fashion and lifestyle trends; explore top brands, products and exclusive releases; and cover the latest events, shows and travel destinations. Regular features will include advice from an in-house health and beauty expert, and tips on favourite travel products from selected crew members.
Etihad's shopping guide Vibe beauty trends
The October issue will showcase International Fashion Weeks around the world, the best places to celebrate the New Year, and the Abu Dhabi Grand Prix.

Michael Dennington, director at Identity said: “Working with Retail inMotion for Etihad Airways provided us with an exceptional opportunity to leverage our in-flight retail publishing expertise, to develop a game-changing concept for the airline.”

After the contract was awarded in April 2018, Retail inMotion took over the Boutique programme in November 2018.