Alex Mans Flyr Labs

FLYR adds dynamic offer and order management capabilities to its revenue operating system

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Alex Mans Flyr Labs

Airline revenue operating system company Flyr Labs is acquiring an end-to-end offer, order & inventory management and retailing solution Pribas.

Flyr’s decision intelligence platform, The Revenue Operating System, leverages advanced deep learning technology to provide automated, AI-driven revenue management capabilities that maximise airline profitability and total revenue. The company says its acquisition of Pribas enables airlines to control their distribution strategy and deliver products and services across critical direct channels using next-generation inventory and order management capabilities.

Pribas can reduce carriers’ dependence on legacy distribution systems, accelerate their time to market for new products and capture market share without intermediaries. Airlines such as Condor, Flyr and SunExpress that use Pribas’ retailing and integration platform create new fare choices at will and dynamically price and bundle offers to sell at revenue-optimal prices, regardless of channel.

New Distribution Capability support

Fully supporting the latest standards of the New Distribution Capability (NDC), airlines will dramatically reduce their total distribution costs. Arnulf Pribas, Founder and CEO at Pribas, says: “For over a decade, airlines have aspired to become travel retailers. This transformation requires new operating models and the ability to navigate and harness a torrent of real-time data. By joining FLYR, we can directly distribute FLYR’s bucket-less and real-time optimized fares and ancillaries through all channels that our platform provides.

“Flyr’s system was built for the future that is not bound by legacy Reservation Booking Designators, order definitions, or customer records. Together, we can put the revenue-optimal price and products in front of each customer, wherever they are shopping.”

Alex Mans, founder and CEO of FLYR commented: “Slow adoption of cloud-native and AI-driven technology is often caused by a dependence on legacy Passenger Service Systems, inhibiting innovation across areas such as pricing, inventory and order management, and distribution. Integrating Pribas with The Revenue Operating System from Flyr, our ever-expanding ecosystem of capabilities, enables our partners to personalize shopping experiences and maximise revenue in ways that benefit everyone. With this acquisition, we are expanding our commitment to supporting our clients’ interests as a partner first, vendor second.”

Cathay Pacific is resuming flights to Dubai with the introduction of Premium Economy cabin on-board its Airbus A350-900 aircraft.

Cathay evolves membership programme

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Cathay Pacific is resuming flights to Dubai with the introduction of Premium Economy cabin on-board its Airbus A350-900 aircraft.

Cathay has announced that from today, its members can enjoy the best of Marco Polo Club and Asia Miles under one Cathay membership programme.

There will be more options to earn and redeem Asia Miles and Status Points, formerly known as Marco Polo Club Points, to unlock more exclusive privileges when travelling or spending with Cathay.

The carrier says it has been expanding its lifestyle offerings in payment, dining, shopping, holidays and wellness, and currently has over 800 partners. More exclusive travel and lifestyle offers and experiences will be rolled out for Cathay members in the coming months.

Director of Customer Lifestyle, Paul Smitton said: “As a home-grown airline from Hong Kong, we have been connecting our home city to the world and have grown together with our members for more than 75 years. Our world has evolved in the past few years, with changing expectations for travel and lifestyle. We continue to listen to our members and to invest in new experiences to help them move forward in life.

“We wanted to make it easier for members to get the most out of Cathay. That’s why we have simplified the programmes and evolved our membership to provide more benefits and choices that elevate our members’ lives, both on the ground and in the air, keeping everything they know and love about Cathay whilst innovating for the future. We want to thank our community of over 12 million members for their ongoing loyalty and support over the years.”

As part of the programme, Cathay is enhancing its digital experience from its curated website to the Cathay mobile app, enabling members to access their membership card, earn and redeem Asia Miles, accrue Status Points and access unique offerings all in one place. New members can sign up to Cathay through a simplified process with no joining fee and immediately access a range of member benefits and rewards through these digital platforms.

The programme has a four-tier structure of Diamond, Gold, Silver and Green. Current Marco Polo Club Diamond, Gold and Silver members will directly transition into the corresponding Cathay status with automatic status renewal through 2022. Meanwhile, current Marco Polo Club Green and Asia Miles members will transition into Cathay Green members.

You can find more information on the “Life Elevated with Cathay” website.

Gabriel Abascal, co-founder and CFO of Newshore; Alex Mans, CEO and founder of FLYR Labs; Andrew Jing, VP of M&A and investment research at FLYR Labs; and Enric Puig, co-founder and CEO of Newshore.

FLYR acquires e-commerce company Newshore

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Gabriel Abascal, co-founder and CFO of Newshore; Alex Mans, CEO and founder of FLYR Labs; Andrew Jing, VP of M&A and investment research at FLYR Labs; and Enric Puig, co-founder and CEO of Newshore.

Flyr Labs is acquiring end-to-end airline e-commerce software company Newshore.

Flyr Labs says the acquisition will further enable airlines to overcome the challenges of legacy technology, providing a frictionless and scalable digital customer experience – all while unlocking maximum revenue potential from dynamically priced fares and ancillaries through their direct sales channel.

Enric Puig, co-founder and CEO of Newshore, commented: “Our solutions help airlines convert more revenue on their direct channels and maintain a relationship directly with the customer. By leveraging FLYR’s advanced, revenue-optimal pricing for fares and ancillaries, we will enable airlines to sell more tickets and maximize total revenues. Our understanding of every customer will enrich FLYR’s deep learning models, so that customers can be provided with the right product at the right price in the right channel.”

Alex Mans, founder and CEO of FLYR, said: “We are thrilled to have Newshore as part of FLYR. Newshore is a leading airline e-commerce solution provider with an impressive platform architecture and vast product capabilities. By linking Newshore’s capabilities with FLYR’s unmatched expertise in real-time, AI-driven forecasting and pricing, we will unlock the potential dynamic offers across the entire customer journey from decision and pricing to sale and distribution.”

Newshore is used by airlines such as Vueling, Sun Express, and HK Express and offers a wide range of customer experience services including e-commerce, customer management, and content management solutions. It enables airlines to unlock direct online sales channels, ancillary offers and personalised content to increase revenue and direct bookings, achieved via Newshore’s cloud-based platform which seamlessly integrates with an airline’s legacy infrastructure.

Sky express aircraft

SKY express adopts Omnevo’s digital ancillary revenue platform

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Sky express aircraft

Greece-based carrier SKY express has partnered up with digital ancillary revenue model provider Omnevo to establish a core digital ancillary revenue platform for the airline.

Omnevo says the digital platform will provide significant new operational gains and competitive advantages for the airline and enables it to develop a new standard of experience for its customers.

Michael Raasch, Omnevo’s CEO, said: “We are delighted to partner with SKY express in its dynamic ambitions for digital capabilities, beginning with a foundation that will support both the customer experience and the airline’s performance in the post-COVID recovery and beyond.

“After the unprecedented battering that airlines have weathered over the past two years, it’s crucial that they now respond to this new climate. Passengers demand a new standard of experience and airlines are simultaneously under huge pressures to raise efficiency and reignite their ancillary revenue streams.

“Digitalisation is the only pathway to resolving those issues, but it isn’t simply about a 2022-23 recovery – it’s about developing the passenger experience and the airline’s performance capabilities for the decade ahead.”

The new digital platform is tailored to meet the needs of SKY express and prioritises the carrier’s key customer service and operational elements such as its food and beverage offering as it continues to expand its network of mid-range European destinations.

SKY express will have greater control of its F&B programme and can define its offering to its operational and customer needs through the expanded freedom to select caterers, suppliers and service providers.

The platform is built on four key modules, including retail/F&B programme with product offering, pricing, promotions and financial reconciliation; supply chain management including supplier management, product procurement and inventory management; logistics, featuring core management and logistics preparations such as preparation and operational processes across the product journey; and ePOS, including onboard sales and crew support and training.

Raasch said: “Over the past few months we’ve seen the anticipated interest in digitalisation from major flagship carriers but we’re also finding a rising number of smaller, forward-thinking airlines are also alert to the performance-enhancing potential of digitalisation and the rising expectations from returning passengers for digital experiences.

“From the smallest LCC to the largest FSC, our tailored platform enables any airline to take control of the revenue journey by combining a new standard of customer experience with higher benchmarks in operational efficiency and revenue.

“Regardless of airline size, as the recovery accelerates the airlines digitalising right now are seizing competitive advantages that will deliver significant returns and strengthen their performance – not only this year but also in their long-term positioning and competitiveness.”

Alaska Airlines has unveiled its newest special-edition aircraft featuring Starbucks.

Alaska Airlines teams up with Starbucks

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Alaska Airlines has unveiled its newest special-edition aircraft featuring Starbucks.

Alaska Airlines has unveiled its newest special-edition aircraft featuring Starbucks. The plane, tail number N238AK, showcases Starbucks famous red cups filled with their signature holiday drinks.

The two partners will provide 50 flights with reusable holiday cups and treats through 12 December Alaska will also offset the carbon impacts of these flights through The Good Traveler program, as part of our commitment to be carbon net-zero by 2040.

In celebration of National Ugly Holiday Sweater Day, Alaska’s holiday sweaters are returning, with any passenger who wears their festive holiday sweaters to the airport on 17 December can board early across Alaska’s expansive network. This year’s design is now available for presale at Alaska’s Company Store.

Any passenger wearing an ugly holiday sweater this holiday season can purchase a day pass to one of Alaska’a nine lounges, located in Anchorage (ANC), New York (JFK), Portland (PDX), San Francisco (SFO), and Seattle (SEA) for US$25 for immediate use.

Air NZ plane in flight

Air New Zealand and FLYR Labs launch AI collaboration

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Air NZ plane in flight

Air New Zealand and FLYR Labs have formed a strategic alliance to collaboratively develop advanced AI-based applications that utilise the Cirrus software platform.

Under the agreement, the two companies will leverage the Cirrus software platform to develop complementary AI-powered products that enhance and optimise other aspects of the airline’s commercial operations.

The collaboration will see a team of FLYR Labs data science, software development, and other employees co-locate out of Air New Zealand’s headquarters in Auckland in the new year.

Michael Williams, Air New Zealand Group’s General Manager for Commercial, Strategy and Alliances commented: “The Cirrus software platform has been key in optimising our capacity and schedule planning, providing efficiencies for both our team and our customers. The next stage on our journey is looking to how we can use the software to further enhance our digital capabilities across the business.

“This alliance is also incredibly exciting for our people, who will have the opportunity to develop and implement software that’s leading the way in innovation in the aviation industry.”

Alex Mans, founder and CEO of FLYR Labs added: “FLYR Labs has worked alongside Air New Zealand to demonstrate how our Cirrus platform can improve passenger load forecasting and, by so doing, optimise revenue outcomes. It is very gratifying to announce that we have formalised the relationship with Air New Zealand and intend to work alongside their team to partner on the creation of additional solutions.”

FLYR Labs’ proposition leverages advanced AI that captures and contextually analyses massive amounts of data, enabling airlines to more accurately forecast demand and automatically set revenue-optimal fares. Beyond revenue management, FLYR’s Cirrus software platform enables improved performance across commercial functions, clarifying operation decisions that touch marketing, scheduling and planning, executive leadership, and air cargo.

FLYR Labs recently completed a US$150m Series C funding round led by Laurence Tosi’s WestCap, Jeffrey Katzenberg’s WndrCo, Silver Lake, Peter Thiel, and others. Prior to this, FLYR Labs acquired Faredirect to expand its ancillary offerings, such as personalised seat, meal, and baggage offerings, and xCheck for its marketing technology tools that expand fare visibility across channels and drives demand.

Finnair retail catalogue covers

Finnair reintroducing travel retail service

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Finnair retail catalogue covers

Finnair is set to restart its travel retail service on 1 December.

The Nordic carrier will offer a renewed travel retail pre-order service, with a new luxury range inspired by Nordic design and sustainability that will be continuously updated to ensure items are popular and relevant.

Items include accessories and cosmetics from quality brands like Marimekko, Makia (which makes bags out of recycled material), Rokua (organic skincare for men), Het-ki-nen (organic pine lip balm) and Lancôme Idôle Edp with refillable bottle.

The service will be available on intercontinental and European flights and will create a seamless experience from the moment a passenger makes an order to their purchase being delivered in-flight.

Elina Wahlman, Finnair Business Manager, Travel Retail and Ancillaries, said: “We are excited to bring back our travel retail service that offers our customers a great selection of popular products.

“With more focus on pre-orders, we can ensure we only carry items that our customers need, which helps reduce aircraft weight and thus emissions.

“Customers’ interest in online shopping and pre-ordering travel retail is growing, and so our aim is to focus on developing our digital channels and pre-order selection to better serve these needs and wishes.”

Finnair customers can pre-order retail products before their journey online via the Finnair Shop at or within the Finnair mobile app.

Iberia Express Retail On Board has been digitised by Immfly and DO & CO.

Iberia Express digitises onboard retail experience

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Iberia Express Retail On Board has been digitised by Immfly and DO & CO.

As part of its continuing investment in digitalising its onboard passenger experience, Iberia Express has digitised its onboard retail experience.

Working with Immfly and official catering provider DO & Com, the airline has introduced a new all-integrated crew app and user-friendly, smart back-office system improving the warehouse and inventory management process.

The new solution digitalises the Iberia Express Retail On Board menu proposition by enabling payments through an innovative all-in-one Android EPOS. This allows contactless transactions whilst its backend system manages the warehouse operations and inventory.

Immfly’s technology will also allow in-seat ordering, which will enable passengers to consult, order and pay for all onboard catering products from their own devices, making it a complete retail experience on personal devices.

This new retail capability is also available with Boeing Digital Direct, a complete digital services platform for any commercial airplane that combines the best of Immfly and Boeing for retail, ancillary revenue and wireless in-flight entertainment.

“At Immfly we are intensively working towards unlocking the full potential of inflight service and entertainment for airlines. With Iberia Express being the first to test out our new disruptive Retail On Board solution in the market, we are really confident in the efficacy of our service and payment technology,” said Pablo Linz, Immfly CEO.

“At Iberia Express we are committed to innovation and we pay special attention to the service we offer. Regarding this, we know that digitalisation is key to guarantee a seamless service for our customers, that is more suited to their new habits. These small details make a big difference, and we will continue working with Immfly and DO & CO to ensure that our customers receive an excellent on-board experience,” commented Paloma Cabañas, Head of Customer Experience at Iberia Express.

“At DO & CO we are eager to continue exceeding customer’s expectations. We have joined the on-board retail business to continue providing unique customer experiences. Through collaboration with Immfly, our technological partner, we have been able to provide Iberia Express with the necessary tools to deliver the best quality service to customers looking to enjoy premium freshly made products on-board,” stated Attila Dogudan, CEO DO & CO.

AERQ has revealed the third parties collaborating with its digital platform AERENA.

AERQ unveils latest AERENA partners

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AERQ has revealed the third parties collaborating with its digital platform AERENA.

AERQ has revealed the third parties collaborating with its digital platform AERENA.

Unveiled in October, AERENA provides opportunities for revenue creation, savings and growth through an open IT system including in-seat and cabin digital signage system solutions for airlines.

According to AERQ, the platform will “facilitate greater passenger engagement onboard the aircraft leading to a deeper understanding of passengers’ in-flight behaviours and needs.”

In September 2021, AERQ had announced one of the first partnerships with ABOVE to automate content supply to the aircraft and the fleet with the aim to reduce time for loading content onboard from months to weeks.

“We are excited to announce further partners for AERENA. They play an important role in the creation of a memorable digital experience onboard as their apps and offerings will help passengers make the most out of the time spend onboard. Our objective is to have a wide variety of content for AERENA across different use cases and industries. This is just the beginning, there are many more partners to come,” said Arnd Kikker, Co-Managing Director at AERQ.

“Partnerships are a fundamental component of AERENA. Airlines will be able to choose from the extensive portfolio to match any personal experience and preference of their passengers. Content will range from information and gaming to entertainment and planning of the stay at a destination, all enhancing ancillary revenues,” added Sang Soo Lee, Co-Managing Director at AERQ.

The new associates include Gladi8tor, which provides high-quality gaming entertainment for passengers on-board. This experience includes a wide variety of games to play, news from the gaming industry, a video channel offering esports and popular gameplays and an onboard digital shop with the latest games for consoles and PC.

Additionally, premium destination video guide provider InflightFlix joins digital media distribution provider MediaCarrier and transport apps solution Rydes as new affiliates.

EVA Air has begun selling airline tags made from a retired EVA 747 aircraft in association with German company Aviationtag.

EVA Air markets airline tags from retired 747

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EVA Air has begun selling airline tags made from a retired EVA 747 aircraft in association with German company Aviationtag.

EVA Air has begun selling airline tags made from a retired EVA 747 aircraft in association with German company Aviationtag.

A licensing partnership was formed between the plane’s original owners and Aviationtag following a successful bid from the latter to acquire a part of the retired aircraft. The tags are made from the outer skin of a Boeing 747-400 wide body airliner retired from EVA Air’s fleet in August 2017.

Although Aviationtag made 15,000 aircraft skin tags from the aircraft part it acquired, only 2,000 are available in Taiwan.

Every tag comes with a serial number and retains the original paintjob of the aircraft skin along with marks from wear and tear over years of active service, an EVA Air spokesperson said.

The tags come in the colours of EVA Air’s logo – white, green and orange, with orange being the rarest as it covers the smallest surface area of the aircraft.