SWISS, Lufthansa and Austrian Airlines tail fines

Lufthansa Group airlines and Travelport roll-out New Distribution Capability solutions

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SWISS, Lufthansa and Austrian Airlines tail fines

The Lufthansa Group airlines is building upon its ongoing distribution of content through traditional EDIFACT channels with a new distribution agreement with Travelport.

Under the agreement, which covers the carriers Austrian Airlines, Brussels Airlines, Lufthansa, SWISS and Air Dolomiti, Travelport will distribute Lufthansa Group airlines’ NDC content through the next-generation content distribution and travel retailing platform, Travelport+.

Both companies are already in the process of implementing end-to-end NDC functionality. The launch, expected in the first half of 2022, also lays the foundation for a diversified NDC program giving Travelport-connected travel agencies the ability to access Lufthansa Group airlines’ content through Travelport+ by signing up to one of the two available commercial NDC models, the NDC Public model or NDC Bilateral model.

“Lufthansa Group is firmly committed to delivering superior customer experiences along the entire travel journey, increasing reach of our most attractive offers and enabling a diverse travel ecosystem. Especially in these times of crisis and when creating additional customer value through advanced technology proves to be more important than ever, we are doubling down on our long-term NDC strategy”, said Tamur Goudarzi Pour, Senior Vice President Channel Management at Lufthansa Group Network Airlines and Chief Commercial Officer SWISS. “This future-oriented agreement allows a maximum level of flexibility and confirms that Travelport and Lufthansa Group airlines are teaming up to drive change in our industry towards true retailing capabilities and implementing customer-centric processes that together elevate the customer experience to new levels.”

Jason Clarke, Chief Commercial Officer, Travel Partners at Travelport, said: “Expanding our longstanding partnership with Lufthansa Group airlines to include NDC content, with the retailing possibilities it offers, is a significant stride forward. Managing multiple sources of content and merchandising them effectively with personalised and dynamic offers is exactly what Travelport+ has been built for. We look forward to delivering exponential value for the agency community and Lufthansa Group airlines’ travellers.”

Cathay Pacific is celebrating 75 years of service, with a series of new initiatives, that pays “homage to history, celebrating the power of connection or looking forward to a re-energised future.”

Cathay Pacific celebrates 75 years

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Cathay Pacific is celebrating 75 years of service, with a series of new initiatives, that pays “homage to history, celebrating the power of connection or looking forward to a re-energised future.”

Cathay Pacific is celebrating 75 years of service, with a series of new initiatives, that pays “homage to history, celebrating the power of connection or looking forward to a re-energised future.”

To celebrate 75 years of history, the airline has upcycled parts of retired aircraft into metal pens, cardholders and aviation tags, and restitched hundreds of cockpit and cabin crew uniforms to create an exclusive range of limited-edition merchandise, all with a tangible connection to the airline’s past.

Customers have the opportunity to get one of 1,000 special collector’s box sets each featuring seven aircraft models, from the airline’s very first Douglas DC-3 aircraft, “Betsy”, to the newest member of its fleet, the Airbus A321neo.

Additionally, 435 limited-edition pen and cardholder sets have been crafted out of aluminium reclaimed from B-HUJ, the airline’s final Boeing 747-400 passenger aircraft, and engraved with a unique serial number.

“For aviation fans it means a lot to own a piece of the aircraft,” said Jessica Lee, Brand Manager at Cathay.

Regarding the challenges presented by the pen, Lee explained: “A lot of traditional factories work with raw, new aluminium and it was really hard to find a factory that was willing to create a mould based on our small quantities. But we really wanted to make this a very special, very crafted, very limited-edition item, just a few hundred pieces.

“We did a lot of 3D prototyping with plastics, mould after mould. For example, the pen’s weight kept changing: we wanted the composites in one end of the pen to be a bit heavier, so it was better balanced. We also carefully thought about the shape, to make it all look like the front of the plane.”

The card holder presented a different set of issues. “The mechanics on the slide of the cardholder was completely different with metal. Putting two metal surfaces together and sliding back and forth –wasn’t smooth,” said Lee. “At the same time, we didn’t want to sandblast it and make it all shiny like it’s a brand-new, off-the-shelf product: we wanted to keep that rawness of little markings, or a bubble, or a scratch.’

Customers can also give their luggage a touch of history with limited-edition aviation-themed luggage tags. Each has been formed from the body of Cathay Pacific’s Boeing 777-200 B-HND aircraft – affectionately called the “Haneda Jet” – which joined the fleet on 13 June 1996 and carried more than six million passengers over her lifetime.

Cathay Pacific has also partnered with Hong Kong lifestyle brand G.O.D. to upcycle uniforms from its crew into a selection of accessories and homewares.

“We felt confident with G.O.D.’s expertise, their knowledge, and that they could bring their point of view in terms of stylish design,” said Lee.

“We wanted it to feel very crafted, unique, and also very Cathay,” she added. “You have the silk ties; you have black, different shades of red; and then a white blouse with a brushwing pattern. It’s quite iconic, it gives a good flavour of the uniforms, aesthetically looks great in the house, and it’s also something that represents G.O.D.”

“It was definitely a challenge to combine all the different colours, fabrics and details together in a way that didn’t look contrived,” said Douglas Young, Co-founder and CEO of G.O.D. “It was also something new for the manufacturers – each item has a unique pattern, requiring a careful selection of fabric. We also wanted to make sure we used as much of the material as possible as it would be a shame to waste any – so we used the offcuts to make stylish woven straps for the bags, for example.”

All 75th anniversary memorabilia is available exclusively on the new Cathay shopping platform

Cathay Pacific is also launching its first-ever cocktail collection, created in collaboration with award-winning craft-bottled cocktail brand LAIBA and available exclusively in Hong Kong. The four creations – Hong Kong Lemon Tease, Shanghai Spicy Martini, London Ginger Snap and Osaka Kanpai Sour, are inspired by some of Cathay’s signature routes.

Those wishing to discover the quintessential Cathay Pacific First Class experience can do so at Salisterra at The Upper House in Hong Kong, which is offering an exclusive celebration menu between 20 September and 17 October 2021. The menu features Cathay Pacific’s signature Imperial caviar paired with Krug Grande Cuvée, Champagne, France, NV and Château Lynch Bages, Bordeaux, France, 2008 from its legendary wine cellar – all served with Cathay Pacific’s signature tableware.

Cathay and OpenRice have joined forces to launch a one-stop dining and digital payment experience for Asia Miles and Marco Polo Club members in Hong Kong, on its upgraded Cathay app

Cathay launches new dining and digital payment experience with OpenRice

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Cathay and OpenRice have joined forces to launch a one-stop dining and digital payment experience for Asia Miles and Marco Polo Club members in Hong Kong, on its upgraded Cathay app

Cathay and OpenRice have joined forces to launch a one-stop dining and digital payment experience for Asia Miles and Marco Polo Club members in Hong Kong, on its upgraded Cathay app.

Members can simply connect their Asia Miles accounts with their OpenRice accounts, then link their Standard Chartered Cathay Mastercard Credit Cards or other Mastercard or Visa credit cards using the Cathay app. Members will earn one mile for every HK$4 paid with cash when dining at Cathay Partner Restaurants. Chartered Cathay Mastercard Credit Card holders can earn up to three miles for every HK$4 paid with cash on Fridays, Saturdays and Sundays.

The first 50,000 members can also earn an extra 200 miles on their first Miles Plus Cash transaction. To enhance the customer experience, Cathay has upgraded its Asia Miles app to the new Cathay app, bringing members an exciting new lifestyle experience that’s available right at their fingertips. The Cathay app, on top of previous features, has been upgraded with a series of functions, including the Miles Plus Cash payment method, extending loyalty payments from booking air tickets and shopping for products online to making offline pay-at-table transactions.

Cathay Director Customer Lifestyle Paul Smitton said: “We are delighted to partner with OpenRice to provide our members with seamless dining and digital payment experience complemented by the convenience of using our Miles Plus Cash payment option, offering them even more ways to earn and use miles. We recently launched our new premium travel lifestyle brand, Cathay, which aims to bring our passion for travel into our daily lives. Together with the new cobranded Standard Chartered Cathay Mastercard Credit Cards, this new collaboration gives our customers a new way to enjoy unique and memorable dining experiences.”

OpenRice CEO and Acting CTO Joe Yau said: “As a long-term partner, we are excited to introduce OpenRice Pay-at-Table technology into the brand-new Cathay app, making Miles Plus Cash payments available at partner restaurants and offering even greater flexibility to diners. Currently, over 400,000 OpenRice registered members who have already connected their Asia Miles account with the OpenRice app can also use OpenRice Pay to settle dining bills, earn miles and enjoy other instant platform offers. What’s more, by showing an OpenRice member QR code, customers may also choose to earn miles when paying with Mastercard or Visa credit cards, or with AlipayHK.”

A positive response to the soft launch of its pre-order service on www.emiratesred.com in July,  from customers across all routes has prompted Emirates to expand its pre-order product range in the coming months to become the primary platform for adding travel add-ons to any Emirates flight.

Emirates enjoys successful pre-order duty-free service

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A positive response to the soft launch of its pre-order service on www.emiratesred.com in July,  from customers across all routes has prompted Emirates to expand its pre-order product range in the coming months to become the primary platform for adding travel add-ons to any Emirates flight.

A positive response to the soft launch of its pre-order service on www.emiratesred.com in July,  from customers across all routes has prompted Emirates to expand its pre-order product range in the coming months to become the primary platform for adding travel add-ons to any Emirates flight.

The roll-out will see more exclusive products including special tickets to some of Dubai’s main attractions, bespoke items created for Emirates, and limited-edition items sourced from some of the world’s leading brands and vineyards.

Emirates’ customers can pre-order their duty-free items from 21 days up to 40 hours before flight departure. The service is currently available to customers in all classes, on all Emirates flights departing from Dubai. Emirates will progressively offer this pre-order service on flights inbound to its Dubai hub.

As a part of Emirates’ ongoing strategy to enable innovative, digital solutions at all steps of the journey, customers can now place orders and pay online from the convenience of their personal device. This enables customers to secure products that may otherwise not be available in sufficient quantities on board due to high demand and also delight their loved ones with the ultimate surprise gift on board. For August, there are nearly 20 luxury products on EmiratesRED that are pre-order exclusives and not available onboard.

By dynamically managing its onboard inventory through pre-order, Emirates is able to reduce fuel burn and its carbon footprint by reducing weight on each flight. Increasing flexibility and reacting dynamically to changing operational requirements and customer preferences is vital during this time. Since relaunching EmiratesRED in-flight retail on board in September 2020, Emirates has seen key in-flight retail performance indicators surpass pre-pandemic levels including revenue per customer.

The technology platform powering the EmiratesRED pre-order service was developed by Bonflite, an innovative company which has emerged from Intelak, one of the UAE’s most established incubator programmes for travel and aviation start-ups.

Singapore Airlines (SIA) has become the launch customer for Panasonic’s new Marketplace digital e-commerce platform

Marketplace launches on Singapore Airlines

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Singapore Airlines (SIA) has become the launch customer for Panasonic’s new Marketplace digital e-commerce platform

Singapore Airlines (SIA) has become the launch customer for Panasonic’s new Marketplace digital e-commerce platform.

Marketplace enables airlines to introduce a turn-key e-commerce experience onboard, facilitating in-flight food and beverage ordering, expanding storefront retail and duty-free offerings with the ability to present dynamic inventory, and initiates promotions throughout the customer journey, in both connected and non-connected environments.

The platform will enable Singapore Airlines’ passengers to experience an omni-channel shopping experience, offered in partnership with the carrier and its KrisShop retail platform, that will be branded eShopping. By using Marketplace, the airline can customise its current retail offering and add future stores to deliver real-time inventory updates to KrisShop.

Panasonic Avionics’ eCommerce platform will enhance the shopping experience for Singapore Airlines’ passengers by enabling them to shop in-flight and browse a hugely expanded choice of around 4,000 products. They will have the choice of delivery directly to their homes or on their next flight.

As an integrated solution, Marketplace enables retail catalogues to be pre-loaded on to the airline’s in-flight entertainment content server. This allows passengers to continually browse regardless of the connectivity status at the time.

Andrew Mohr, Vice President, Digital Solutions at Panasonic Avionics Corporation, said: “We are thrilled to launch our new Marketplace platform with our longstanding partner Singapore Airlines, whose dedication to pioneering the passenger experience reflects our own.”

“Marketplace marks our latest commitment to revolutionising and revitalising the in-flight experience with our growing portfolio of digital solutions, and is an integral part of our efforts to welcome passengers back to the skies.”

According to Panasonic Avionics it has designed Marketplace to enable airlines to customise the passenger experience by route, cabin and destination. For example, different retailer catalogues can be assigned to specific routes and cabins to align the experience to the passenger demographic.

Marketplace incorporates a range of e-commerce analytics tools that enable airlines to continually measure and refine its performance to ensure it meets their passengers’ needs.

Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: “E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA. This allows KrisWorld to go beyond movies, television shows, music, and games, and offer customers more of what they want while flying with us. This is part of our unwavering commitment to continuously innovate and enhance our product and service offerings, and augment the travel experience for our customers.”

ABC International launches e-commerce platform

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ABC International has launched an e-commerce shop to sell air travel related products directly to passengers.

“In a such difficult time we felt the need to study a solution not only for our trusted airline partners but also for the real engine of the industry: the passenger,” said Alberto D’Ambrosio, CEO of ABC International.

The e-commerce platform, Fly Safe, is the first step of a long-term and expanding B2C strategy, for ABC International, which has plans to reach more sales platforms such as airports duty-free shops and sales points closer to passengers.

According to the company, Fly Safe is a line of products dedicated to travellers who give priority to the sanitisation aspects and aim to fly in a virus-free and fully sanitised cabin environment and includes masks, seat covers and sanitising spray.

Fly Safe Protective Masks are manufactured in Italy by ABC INTERNATIONAL using custom-made technical fabrics conforming to the OEKO-TEXT Standard 100, the highest standard in the textile industry. Water-repellent and subject to Sanitized TH 22-27 antibacterial treatment, Fly Safe Masks antibacterial action can be re-activated after washing them at 40°C and then ironed for few seconds.

Fly Safe Disposable Protective Seat Covers are made of a light non-woven fabric allowing uttermost seating comfort on any different aircraft seat (leather or fabric covered). Fly Safe disposable seat cover is conceived with an easy design and is able to fit in few seconds any economy class seat model.

Fly Safe Seat Sanitising Spray is a special product to sanitise aircraft passenger seat surfaces before seating. Made of a hydrogen-peroxide-based cleaning and disinfectant products it removes/kills germs from surfaces in few sprinkles. Fly Safe Spray is especially conceived for aircraft cabin use and is suitable for both leather and fabric seat covers.

“Our Fly Safe products are made available to the passengers directly through our e-commerce website. Soon they will be also available in shops and alternative channels. However, we keep our primary commitment to serve airliners with an outstanding service,” stated D’Ambrosio. “The Fly Safe array of products is available on B2B bases too. It can be provided, personalised or not, directly to those airliners adopting cabin safety policies and oriented to high premium service standards”

flydubai has launched its new online eShop which provides passengers with the option to pre-purchase a selection of duty-free products before they fly and have them delivered to their seat when they travel.

flydubai launches online store, eShop

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flydubai has launched its new online eShop which provides passengers with the option to pre-purchase a selection of duty-free products before they fly and have them delivered to their seat when they travel.

flydubai has launched its new online eShop which provides passengers with the option to pre-purchase a selection of duty-free products before they fly and have them delivered to their seat when they travel. The eShop is designed to replace the traditional onboard duty-free experience and offers passengers a wider variety of shopping choices and convenience when flying.

Commenting on the launch, Daniel Kerrison, Vice President Inflight Product at flydubai, said: “We have always been dedicated to adding new features to enhance our onboard experience and the launch of our eShop by flydubai reflects this commitment. With our eShop passengers travelling with flydubai can now purchase a variety of products before their flight and have the items delivered to their seats, providing an incredibly convenient way to shop. We are excited at the possibilities that eShop by flydubai can offer and with our increased range of products and offers there is something for everyone.”

Passengers who have made a booking with flydubai can visit the flydubai eShop, enter their flight details and begin shopping from a wide range of duty-free items including beauty products, beverages, electronics, gadgets, jewellery, perfumes and watches. Once a purchase has been made the items will be delivered to the passengers during their flight.

Retail inMotion (RiM) is collaborating with Eurowings Discover, Lufthansa Group’s new leisure airline, to deliver food and beverage and boutique products to its passengers.

Retail inMotion partners with Eurowings Discover for on-board retail

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Retail inMotion (RiM) is collaborating with Eurowings Discover, Lufthansa Group’s new leisure airline, to deliver food and beverage and boutique products to its passengers.

Retail inMotion (RiM) is collaborating with Eurowings Discover, Lufthansa Group’s new leisure airline, to deliver food and beverage and boutique products to its passengers.

RiM will collaborate with Eurowings Discover to ‘identify, develop, and select’ products for their culinary offer and boutique shop. The product selection for Travel Essentials is a carefully curated list of innovative “must-have” products offering a mix of beauty products such as Nuxe 50 SPF sunscreen, outdoor accessories like Active Bird ultralight foldable Rucksack, and sustainable items like Bracenet Bracelet, which is handmade from old or savaged fishing nets. Guests in Economy Class can enjoy a premium selection of alcoholic beverages, as well as sweet and salty snacks.

Eurowings Discover is the first airline to have a fully digital and immersive magazine on board, which was made possible through Retail inMotion’s exclusive partnership with technology led digital magazine publisher e-Mersion Media (e-MM). The digital magazine allows passengers to interact with content and explore additional product and brand information via videos.

“We are delighted to partner with Eurowings Discover to bring its guests products they know and love in a format that has never been delivered before,” said Eva Niemietz, Retail Director at Retail inMotion. “Personalisation can increase customer experience and unlock new revenue streams, so by combining best-in-class products and market-leading digital innovation capabilities such as the interactive digital catalogue, we are confident that we can increase both aspects,” Niemietz added.

Singapore Airlines has become the first airline to offer direct online shopping on KrisShop on board its planes.

Singapore Airlines offers direct online shopping onboard

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Singapore Airlines has become the first airline to offer direct online shopping on KrisShop on board its planes.

Singapore Airlines has become the first airline to offer direct online shopping on KrisShop on board its planes.

The online shopping platform from Airfree, integrates the KrisShop offer into a single marketplace available on SIA’s connected onboard multimedia system, supplied by Thales. Passengers can choose and buy items as well as take advantage of attractive promotions, all from a single marketplace and with real-time payment. Passengers can have their purchases delivered to their homes or during an upcoming flight, whether it is a connection or a return flight.

The solution entered into service at the end of June and will be gradually deployed on certain Singapore Airlines Airbus A350s.

“E-commerce is the future of sales and the integration of this functionality into our in-car multimedia system is another industry first for SIA. This enables KrisWorld to meet the expectations of passengers by offering them more than just movies, TV shows, music and games. This is part of our unwavering commitment to continuously innovate and improve our product and service offering, and to broaden the travel experience for our customers,” commented Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines.

“Since its rebranding in 2019, KrisShop has been working to rethink the relationship with the consumer. Today, in collaboration with Singapore Airlines, we are delighted, through the integration of our live e-commerce platform on KrisWorld, to be able to bring a renewal to the in-flight shopping experience. This allows us to expand our presence in the travel segment and reinforces our commitment to providing all of our customers with an integrated user experience,” added Chris Pok, Managing Director of KrisShop.

Cathay Pacific has launched a new premium travel lifestyle brand “Cathay”, bringing together Cathay Pacific, Marco Polo Club and Asia Miles in a single place,

Cathay launches new premium travel lifestyle brand

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Cathay Pacific has launched a new premium travel lifestyle brand “Cathay”, bringing together Cathay Pacific, Marco Polo Club and Asia Miles in a single place,

Cathay Pacific has launched a new premium travel lifestyle brand “Cathay”, bringing together Cathay Pacific, Marco Polo Club and Asia Miles in a single place, simplifying the way customers interact with the airline, including how they earn status and use miles.

Over the coming months, “Cathay” will be rolling out a range of new offers in spending, dining, shopping, hotels, and wellness – enabling us to engage with our customers not only when they fly with us, but every day.

The first of these offers, a new Cathay co-branded credit card, will be launched in Hong Kong soon. These will all culminate in a refreshed customer relationship programme in the first half of 2022.

Initially, “Cathay” will only be available in Hong Kong while Cathay Pacific will continue to be its brand around the rest of the world. Over time, the “Cathay” premium travel lifestyle brand will be expanded to other markets.

Chief Executive Officer Augustus Tang said: “Our ability to enter the travel lifestyle space and the success of this strategy is built upon the enduring strength, trust and respect that Cathay Pacific has established over 75 years of accomplishments, and the hard work and dedication of our people around the world.

“At the heart of the ‘Cathay’ brand is a celebration of all the best things we love – and have missed – about travel. We are very proud to have been connecting our customers with people, places and experiences around the world through the joy of travel.

“‘Cathay’ reinforces our commitment to engage with our customers in their everyday lives with world-class service. By adding more value and simplicity, we are helping to move them forward in life as per our ‘Move Beyond’ purpose.”