ABC International launches e-commerce platform

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ABC International has launched an e-commerce shop to sell air travel related products directly to passengers.

“In a such difficult time we felt the need to study a solution not only for our trusted airline partners but also for the real engine of the industry: the passenger,” said Alberto D’Ambrosio, CEO of ABC International.

The e-commerce platform, Fly Safe, is the first step of a long-term and expanding B2C strategy, for ABC International, which has plans to reach more sales platforms such as airports duty-free shops and sales points closer to passengers.

According to the company, Fly Safe is a line of products dedicated to travellers who give priority to the sanitisation aspects and aim to fly in a virus-free and fully sanitised cabin environment and includes masks, seat covers and sanitising spray.

Fly Safe Protective Masks are manufactured in Italy by ABC INTERNATIONAL using custom-made technical fabrics conforming to the OEKO-TEXT Standard 100, the highest standard in the textile industry. Water-repellent and subject to Sanitized TH 22-27 antibacterial treatment, Fly Safe Masks antibacterial action can be re-activated after washing them at 40°C and then ironed for few seconds.

Fly Safe Disposable Protective Seat Covers are made of a light non-woven fabric allowing uttermost seating comfort on any different aircraft seat (leather or fabric covered). Fly Safe disposable seat cover is conceived with an easy design and is able to fit in few seconds any economy class seat model.

Fly Safe Seat Sanitising Spray is a special product to sanitise aircraft passenger seat surfaces before seating. Made of a hydrogen-peroxide-based cleaning and disinfectant products it removes/kills germs from surfaces in few sprinkles. Fly Safe Spray is especially conceived for aircraft cabin use and is suitable for both leather and fabric seat covers.

“Our Fly Safe products are made available to the passengers directly through our e-commerce website. Soon they will be also available in shops and alternative channels. However, we keep our primary commitment to serve airliners with an outstanding service,” stated D’Ambrosio. “The Fly Safe array of products is available on B2B bases too. It can be provided, personalised or not, directly to those airliners adopting cabin safety policies and oriented to high premium service standards”

Malaysia Airlines has launched a new online shopping platform, Enrich Shoppe

Malaysia Airlines launches new online shopping platform

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Malaysia Airlines has launched a new online shopping platform, Enrich Shoppe

Malaysia Airlines has launched Enrich Shoppe, a new online shopping platform powered by RebateMango.

Enrich members in Malaysia, Singapore, Thailand and Philippines can earn Enrich Miles for purchases from over 500 e-commerce brands such as Tumi, Sephora, Michael Kors, Watsons, JD Sports, Uniqlo, Cotton On, and more.

Enrich members can earn up to 10X Enrich Miles earned for every USD1 spent on Enrich Shoppe. These acquired Enrich Miles can be redeemed for flights, hotel stays via Enrich Hotels and Temptations’ in-flight duty-free products, as well as a variety of lifestyle vouchers, exclusive dining vouchers or redeemed them for seat upgrades and Golden Lounge Access.

Malaysia Airlines’ Group Chief Marketing and Customer Experience Officer Lau Yin May said: “Online shopping has become the better alternative these days, especially now in light of the current restrictions and the second phase of the movement control order in Malaysia, hence we embarked on this collaboration with RebateMango to meet customers’ preferences. This partnership is a great opportunity for customers to enjoy a safe and seamless shopping experience with their favourite brands from the comfort of home and to be rewarded with Enrich Miles for the four million Enrich members when they shop with Enrich Shoppe. As we continue to provide more options and flexibility to earn Enrich Miles, we believe this latest addition will be rewarding for our members. If you are not a member yet, sign up as Enrich member now which is absolutely free of charge to start enjoying many exclusive benefits by Enrich!”.

A single, intuitive, integrated platform allowing airlines to manage their ancillary revenue operations efficiently (Source AOE)

AOE to acquire SHIFTEO

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A single, intuitive, integrated platform allowing airlines to manage their ancillary revenue operations efficiently (Source AOE)

AOE is to acquire on-board sales and supply chain specialist SHIFTEO. The agreement includes SHIFTEO’s In-flight ePOS, Supply Chain Management and Back Office for Catering Management solutions.

When complete the unique functionality of the vendor-independent platform will integrate with simplified vendor management to give airlines the freedom to select and manage multiple caterers and duty-free suppliers right across location hubs and service stations.

Michael Raasch, CCO AOE Aviation commented: “AOE’s new platform provides airlines with powerful operational and competitive advantages that will drive new and stronger ancillary revenue opportunities.

“Additionally, in a new strategic cooperation with on-board technology experts Airfree, we also offer airlines complete connection and digital solutions on in-flight and IFE transactions. This completes an inflight solution that can not only accelerate airline recovery from the current crisis but also deliver stronger long-term performance.”

Peter Coelho, co-founder of SHIFTEO, added: “With sustainability the second-biggest priority on airlines’ minds after recovery, this model also has the potential to create immense savings in food waste, stock management, inefficiencies, last-mile delivery, fuel cost and theft/fraud,” he added. “Transforming just 20% of buy-on-board to E-Commerce and ten percent of passengers to pre-order their meals could result in savings of hundreds of millions of dollars per year across the airline ecosystem.”

AOE has also incorporated stronger IFE accessibility to support the integration of all aspects of its digital solutions following a partnership agreement with Airfree, the leading specialist provider of on-board E-Commerce frontend and caching technology.

Kian Gould, founder and CEO of AOE, outlines the potential influence of the new platform: “Connectivity is the golden key to future incremental revenue and these agreements gives us the agility to integrate our proven solutions into the entire value-chain of the world’s most forward-

“The global crisis has accelerated both digital behavior and the obsolescence of the traditional revenue models and, as we all know, digital behavior never regresses. The only one path to recovery is the one that the passenger is already treading – the digital path.”

The AOE-SHIFTEO transaction remains subject to additional regulatory approvals and is subject to final binding agreements.