Etihad 787-9 aircraft

Etihad creates new sonic brand

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Etihad 787-9 aircraft

Sonic branding agency, Sixième Son has developed a sonic identity for Etihad Airways.

With Etihad recognising it needed to create a stronger brand experience, at every touchpoint and beyond its visual assets, Sixième Son flew in musicians from the region to record live and blended traditional instruments with organic and electronic textures, making them over and respond to one another, to produce a complete sonic identity, unique to the Etihad experience.

Etihad’s sonic branding has been integrated across all touchpoints, from digital communication, TVCs, terminals and lounges as well as onboard the aircraft to deliver a consistent experience and drive brand recognition.

Amina Taher, Vice President Brand, Marketing & Sponsorships, Etihad Airways, said: “Etihad’s brand promise is to bring the world to Abu Dhabi. Inspired by the UAE capital, the launch of our sonic identity is an expression of not just our home, but our culture. It is an eclectic mix of Emirati and international instrumentation and arrangements, played by musicians based in the UAE and around the world.

“Our guests and stakeholders will hear dozens of bespoke music tracks which have been built from a single sonic DNA when on board our aircraft, in our lounges, at events, when calling our contact centre, on the radio, and across our branded content.”

Laurent Cochini, Managing Director, Sixième Son, said: “The tailormade sonic experience will create positive brand memories. Etihad really understands the power of sound and how it can enrich the conversation with its guests. A first for both Etihad and Sixième Son, we are delighted to be shortlisted for the Transform Awards. Working with the Etihad team has been mutually enriching and we’re truly grateful they worked with us to challenge industry norms.”

Etihad Airways has operated its first ecoFlight for 2021, continuing research and testing under the Etihad Greenliner programme to assess environmental sustainability initiatives during scheduled services.

Etihad Airways operates first ecoFlight for 2021

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Etihad Airways has operated its first ecoFlight for 2021, continuing research and testing under the Etihad Greenliner programme to assess environmental sustainability initiatives during scheduled services.

Etihad Airways has operated its first ecoFlight for 2021, continuing research and testing under the Etihad Greenliner programme to assess environmental sustainability initiatives during scheduled services.

This is Etihad’s fourth ecoFlight, operated on the airline’s signature Greenliner aircraft which is fully offset for all operations through 2021 as part of the airline’s mission toward carbon neutral flying.

The maiden 2021 ecoFlight tested a range of flight and engine optimisation initiatives, as well as onboard product enhancements to reduce weight and single-use plastics, with successful trials to be incorporated into regular scheduled operations.

On board, the trial focused on three key pillars: sustainable products, incorporating initiatives identified on past ecoFlights to reduce single-use plastics, and an overall weight reduction study.

The ecoFlight saw the removal and replacement of 1,731 single-use plastic items from onboard service, with a weight reduction of 108 kg, saving 60 kg CO2 emissions. This follows efforts on the first ecoFlight in 2019, where 43 single-use plastic items were removed from onboard operations, resulting in an annual saving of 17 tonnes of waste from landfill and again in 2020, when the airline operated an ecoFlight removing 2,639 single-use plastic items from the flight, equal to approximately 8.8 kg in weight reduction.

Feasible initiatives trialled on the latest ecoFlight will be adapted for standard operations moving forward, contributing to Etihad’s goal to remove 80% of single-use plastics. Based on circular theory efforts, the airline tackled international waste regulations head on with a recycling initiative to better manage cabin waste. Strict waste regulations force international airlines to incinerate all contaminated materials, and efforts were made to identify suppliers offering products that will not release harmful emissions in incineration, such as EcoWare bagasse pots, which are compostable and made from plants. The flight produced and successfully diverted 8.1 kg of recyclable material from landfill.

Boasting a range of sustainable suppliers, the flight focused on avoiding single use items, finding replacements that are locally produced, UAE sourced and meet the requirement of being lightweight and non-energy intensive in the cleaning process or non-impactful in the disposal process.

The ecoFlight showcased Al Ain Water’s sustainable plant-based water bottles onboard. It also featured Abu Dhabi based startup ‘The Concept’s’ sustainable in-flight meal trays made from used water bottles, and BambuuBrush, for their highly sustainable up-cycled Bamboo Toothbrush.

Adding valuable testing data to operational efficiency initiatives such as potable water optimization favours these trials greatly, with this ecoFlight reducing CO2 emissions by 189 kg from this practice alone. The results from the flight will help develop a more efficient method to calculate potable water requirements for future operations, with a potential annual impact of up to 800 tonnes of fuel, or 2,500 tonnes of CO2 saved across the entire fleet.

Digital Aviation Research and Technology Centre (DARTeC)

Etihad joins UK’s digital aviation research project

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Digital Aviation Research and Technology Centre (DARTeC)

Etihad Airways has become the first airline to join the Digital Aviation Research and Technology Centre (DARTeC) consortium, due to open next year at Cranfield University in the UK.

The airline will collaborate on issues such as reducing aircraft emissions both in the air and on the ground; creating safe, secure and efficient airspace; better understanding of whole-life sustainability impacts of aircraft; enhancing the passenger experience, and increasing the reliability and availability of aircraft.

Professor Graham Braithwaite, Project Lead and Director of Transport Systems at Cranfield, said: “As an innovative airline focused on the future challenges of safety, efficiency and sustainability, there is much overlap between Etihad’s aims and the research themes of DARTeC. We look forward to working together to deliver the innovation required to enable the industry to ‘build back better’ from Covid-19.”

Mohammad Al Bulooki, Chief Operating Officer, Etihad Aviation Group, added: “As an innovative, future-focused carrier, membership of DARTeC is a natural fit for Etihad, providing a unique opportunity to expand exploration of key topics across sustainability, safety and passenger experience with industry leading partners.

“With this new partnership we hope to bring the best ideas, approaches and projects to Etihad to ultimately ensure that our operations are cutting edge and that our Guests have the best possible journey.”

Insight Lite from Lumatics tracks unused meals from Etihad flights

Etihad and Lumitics join forces to fight in-flight food wastage

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Insight Lite from Lumatics tracks unused meals from Etihad flights

Etihad Airways and Singapore food technology start-up Lumitics are trialling the use of computer vision and machine learning in order to reduce food wastage on Etihad flights.

The partnership will see Etihad and Lumitics track unconsumed Economy class meals from Etihad’s flights, with the collated data used to highlight food consumption and wastage patterns across the network. Analysis of the results will help to reduce food waste, improve meal planning and reduce operating costs.

Mohammad Al Bulooki, Chief Operating Officer, Etihad Aviation Group, said: “Etihad Airways started the pilot with Lumitics earlier this year before global flying was impacted by COVID-19, and as the airline scales up the flight operations again, it is exciting to restart the project and continue the work that had begun. Etihad remains committed to driving innovation and sustainability through all aspects of the airline’s operations, and we believe that this project will have the potential to support the drive to reduce food wastage and, at the same time, improve guest experience by enabling Etihad to plan inflight catering in a more relevant, effective and efficient way.”

Lumitics’s product Insight Lite will track unconsumed meals from a plane when it touches down at an airport. Using AI and image recognition, Insight Lite is able to differentiate and identify the types and quantity of unconsumed meals based on the design of the meal foils, without requiring manual intervention.

Etihad Airways passengers wearing masks

Etihad Airways provides global COVID-19 insurance

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Etihad Airways passengers wearing masks

Etihad Airways is introducing COVID-19 global wellness insurance cover as part of its health and hygiene programme, Etihad Wellness.

Duncan Bureau, Senior Vice President Sales and Distribution, Etihad Airways, said: “The safety, health, and wellbeing of our guests and employees is our top priority, during and beyond the flight. The introduction of global COVID-19 insurance, in partnership with AXA, builds on stringent measures already in place as part of our Etihad Wellness programme, championed by our Wellness Ambassadors.

“This additional cover will not only instil confidence to travel but also reassure our guests that we are doing all we can to keep them safe and protected. As more countries start opening their borders, we are making it as easy as possible for our guests to plan their next trip, hassle free.”

All Etihad tickets regardless of date of booking, traveling between now and 31 December 2020 will include COVID-19 insurance. The insurance is valid worldwide for 31 days from the first day of travel.

If passengers are diagnosed with COVID-19 while away from home, COVID-19 global wellness insurance will cover up to EUR150,000 of medical costs and up to EUR100 a day of quarantine costs in case of a positive diagnosis for 14 days.

Etihad Boeing ecoDemonstrator 787-10 aircraft

Etihad collaborates with EcoDemonstrator programme

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Etihad Boeing ecoDemonstrator 787-10 aircraft

Etihad Airways is flight testing a 787-10 Dreamliner equipped with solutions designed to enhance safety and reduce CO2 emissions and noise, as part of Boeing’s ecoDemonstrator programme.

In addition to gathering data on aircraft acoustics, a series of flights will also test a handheld ultraviolet light wand to determine its effectiveness in disinfecting flight decks and cabins, as part of Boeing’s Confident Travel Initiative to address COVID-19.

https://youtu.be/3PYLfGgO9Cw

Etihad 787-9 aircraft

Etihad enhances mobile app

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Etihad 787-9 aircraft

Etihad Airways has updated its mobile app to improve the passenger experience.

The refreshed mobile app is simple to use and allows guests to manage their details, book flights with voice search and enrol into the airline’s loyalty programme, Etihad Guest. Uber and Google Maps are now also integrated into the app to direct travellers to and around the airport. If the status of a flight should change, an update is automatically pushed to guests through the app

New key features allow guests to purchase upgrades or other extras, use Etihad Guest Miles as a form of payment or choose from 10 other payment options, including Travel Bank, which have been added to the booking flow.

Frank Meyer, Chief Digital Officer, Etihad Airways said: “To increase flexibility during the coronavirus pandemic, we established Travel Bank, an account which guests can use for future redemption on flights. With the new app, guests are now able to book their next flight with travel credits they have saved while being unable to fly due to travel restrictions. As we strive to make travel as convenient as possible, this is a step forward in our innovation strategy.”

Eithad 777-900 midflight

Etihad sees strong start affected by COVID-19

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Eithad 777-900 midflight

Etihad Airways has released details of its half-year 2020 performance, which has seen a strong start largely wiped out by the effects of COVID-19.

The airline carried 3.5 million passengers in H1 (H1 2019: 8.2 million), a reduction of 58% from the same period the previous year. Average seat load factor was 71%. Core operating loss for this period increased by US$172 million to $758 million (H1 2019: $586 million), driven by a 38% drop in revenues, which stood at $ 1.7 billion (H1 2019: $2.7 billion).

However, the airline saw a significant decrease in Q2 operating revenues following COVID-19 flight suspensions, with 70% of its fleet grounded. This period registered a 99% drop in passenger numbers and a 95% drop in ASK compared to Q2 2019. Seat load factor for this period was 16%, mainly driven by the operation of special (repatriation) flights, and the resumption of a limited network of transfer services via Abu Dhabi in early June.

Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “While we have revised our outlook for the rest of 2020 based on current realities, we remain optimistic that as international borders re-open, we will increase our flying and carry more guests securely and with greater peace of mind, supported by the Etihad Wellness programme and our new Wellness Ambassadors. By September, we aim to increase our worldwide flights to half our pre-COVID-19 capacity.”

Etihad operated up to 40 of its fleet of 97 passenger aircraft in Q2, including Boeing 787 Dreamliners, 777-300ERs, and Airbus A320 family aircraft as belly-hold cargo freighters to complement Etihad Cargo’s operational fleet of six 777-200F freighters. Between 25 March and 15 June, over 640 special passenger flights were operated to 45 online and offline destinations, using the passenger cabins of these aircraft to fly foreign nationals out of the UAE, and to bring UAE nationals back home.

“The clear focus moving forward is on adapting our transformation plan to reflect new market conditions, but without changing our overall objectives or sustainability goals and commitments. We anticipate some continued volatility for a while to come, as the world strives to put an end to COVID-19, and as testing methodologies and protocols evolve to become the new norm.

“We know that markets are certain to rebound and the world will rediscover the wonder of flying once more. When it does, our guests will value the Etihad Wellness proposition more than ever, and we are best positioned to deliver the security, assurance, and best-in-class experience they have come to expect from Etihad as a true full-service airline,” concludes Douglas.

Eithad microbeBARRIER kit from BUZZ

Etihad Airways introduces premium protection

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Eithad microbeBARRIER kit from BUZZ

Etihad Airways has launched new protective wear for First and Business class guests, as part of its new health and hygiene programme, Etihad Wellness.

Premium passengers will receive a complimentary snood style facemask made from lightweight, breathable and stretchy jersey fabric.

The snood can be worn around their neck like a scarf and when near others, pulled up over their mouth and nose to protect themselves and those around them.

The soft reusable snood has been treated with MicrobeBARRIER fabric treatment, a broad-spectrum antimicrobial treatment, laboratory tested and proven to reduce the presence of germs in fabrics.

Etihad Airways has partnered with Austrian-based healthcare technology company Medicus AI to launch a COVID-19 risk-assessment tool that will guide Etihad’s passengers in evaluating the probability of having contracted the COVID-19 coronavirus by responding to a set of 22 questions.

Etihad Airways launches intelligent COVID-19 self-assessment tool

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Etihad Airways has partnered with Austrian-based healthcare technology company Medicus AI to launch a COVID-19 risk-assessment tool that will guide Etihad’s passengers in evaluating the probability of having contracted the COVID-19 coronavirus by responding to a set of 22 questions.

Etihad Airways has partnered with Austrian-based healthcare technology company Medicus AI to launch a COVID-19 risk-assessment tool that will guide Etihad’s passengers in evaluating the probability of having contracted the COVID-19 coronavirus by responding to a set of 22 questions.

The self-administered assessment, which takes less than five minutes to complete, is based on World Health Organisation (WHO) guidelines that are updated daily.

Frank Meyer, Chief Digital Officer, Etihad Airways, said: “We know that health and wellbeing will be a major factor impacting the travel decisions of our guests and are committed to ensuring their continued safety and peace of mind when they choose to travel with Etihad Airways. As flying operations begin to resume globally, we want to empower our guests to make informed decisions on travel. Partnering with Medicus AI on this innovative new tool is just one of the ways we are adapting our operations and guest experience to meet the new demands placed on the travel industry as a result of COVID-19.”

Dr. Baher Al Hakim, Chief Executive Officer, Medicus AI, said: “We are proud to support Etihad Airways in their efforts to ensure the safety of its passengers and crew as the world returns to normalcy. Our initial efforts at the start of the pandemic were to help provide assessment and monitoring tools, and as needs shift, our efforts have evolved to help our partners bring people back to their day-to-day life in a safe manner.”

The tool is now available to guests on Etihad.com and soon on the Etihad Airways mobile application on the Apple iOS, Android and Huawei platforms, and will be accessible in English, with additional language editions such as Arabic, French, German and Portuguese being added in phases.