Alaska Airlines has unveiled a partnership with Boxed Water to replace single-use plastic bottles in First Class, as well in the main cabin on its Q400 aircraft.
As part of the airline’s waste and water goals for 2025, Alaska is introducing Boxed Water’s 92% plant-based cartons, which will effectively remove 7.2 million plastic bottles from landfills per year — equivalent to approximately 98,000 lbs of plastic.
Earlier this year, we introduced Boxed Water was introduced on Alaska’s Horizon Air operated flights earlier this year and will expand the program to all Alaska flights this summer.
Boxed Water is a fully recyclable box-shaped carton of water, sealed with a plant-based cap. Each carton is made from sustainably harvested trees and the multi-filtered water goes through a proprietary eight-step purification.
Alaska and Horizon are also re-launching their in-flight recycling program on 19 May.
In 2007, Alaska and Horizon employees formed the “Green Team,” a business resource group dedicated to improving the environment through increased in-flight recycling and trash sorting programs and other environmental initiatives. Green Team members were involved in the selection process for Boxed Water.
“When researching alternatives to plastic water bottles, the Green Team considered a variety of factors on overall environmental impact such as water sourcing, packaging materials, recyclability, and shipping distance,” said Robbie Neff, Green Team member and Pricing Team Lead at Alaska. “Boxed Water scored better than the other options of glass bottles and aluminium cans.”
“We admire Boxed Water’s leadership to change manufacturing, production, conversation and consumer choice to create a more sustainable and eco-friendly future,” said Traynor-Corey, Managing Director of Guest Products for Alaska Airlines. “We hope that when our guests are enjoying Boxed Water they are interested in learning more about eco-friendly products and, ideally, are inspired to make sustainable choices when they travel and on the ground.”