Inmarsat GX Aviation

Inmarsat: 83% of passengers confident to travel by air

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Inmarsat GX Aviation

According to Inmarsat’s 2022 Passenger Experience Survey, 83% of passengers feel confident flying again.

This is a significant rise from just 10% this time last year. Inmarsat surveyed more than 11,000 people worldwide who have travelled by air in the past 12 months.

Despite ongoing travel challenges, confidence in air travel has returned in full force. This is true across the globe, with Brazil and Saudi Arabia (90%) the most confident, the UK close to average (81%), and South Korea (53%) the least.

In an interesting development, a large majority of the people surveyed (77%) said that in-flight Wi-Fi is important to them when they travel, which is up from just 55% in 2018’s survey. This growth was most pronounced in the Middle East.

Inmarsat says this offers a major opportunity for airlines, as 82% of passengers globally said they would rebook with an airline that offered quality inflight Wi-Fi, with 92% of business travellers and 90% of parents with children under 18 agreeing. Just 67% agreed before the pandemic, demonstrating how much more important inflight Wi-Fi has become.

Niels Steenstrup, President of Inmarsat Aviation, said: “It’s fantastic to see so many travellers confident in taking to the skies again following the pandemic, and is testament to the airline industry’s focus in getting air travel back on track so quickly. The fact that the overwhelming majority of passengers now use their own devices on board – and so many feel Wi-Fi is important to them when flying – presents an unmissable opportunity for airlines.

“Not only can in-flight connectivity help airlines attract new customers and keep existing ones happy, but it also opens the door to new revenue generation opportunities for airlines to support the industry’s ongoing recovery. We’ve been tracking the desire for in-flight connectivity for years and can see it shows no signs of slowing down. Reliable Wi-Fi is undoubtedly fundamental to an excellent passenger experience.

“Giving passengers the flying experience they want and focusing on providing quality Wi-Fi for those who want to work or play while on board will be the gift that keeps on giving for passengers and for airlines.”

Inmarsat selects Satcom Direct and Honeywell as first global distribution partners for SwiftJet

Satcom Direct and Honeywell named as first global distribution partners for SwiftJet

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Inmarsat selects Satcom Direct and Honeywell as first global distribution partners for SwiftJet

Satcom Direct and Honeywell have been named as the first global distribution partners for Inmarsat’s SwiftJet.

SwiftJet, world’s fastest business aviation inflight connectivity service over L-band according to Inmarsat,  will enter service in the first half of 2023 and customers are now able to engage with their preferred distribution partners, as well as aircraft manufacturers and installation providers, to commence discussions on price plans, service contracts, upgrade feasibility and more.

SwiftJet offers seamless global coverage and maximum speeds of 2.6Mbps, which is up to six times faster than Inmarsat’s existing L-band business aviation connectivity service, SwiftBroadband (SBB).

This allows passengers to create a secure ‘office in the sky’ with enhanced capabilities for video calls, web browsing, email, texting, cloud-syncing and collaboration tools such as Microsoft Teams. Social media and video apps such as YouTube, which were previously challenging over L-band, will also be enabled.

SwiftJet will be available alongside SBB and Jet ConneX (JX), the most popular and widely-adopted premium, high-speed solution available today, powered by a global Ka-band satellite constellation.

Kai Tang, Inmarsat’s Head of Business Aviation, said: “SwiftJet is testament to how Inmarsat continues to develop its popular inflight connectivity solutions in direct response to feedback from customers and partners. The business aviation market has entered an exciting new period of growth, with flight volumes now higher than pre-pandemic levels.

“However, expectations around the digital onboard experience have also evolved considerably and the market has challenged us to amplify L-band capabilities. This ensures business travellers can enjoy faster connections across more devices whenever and wherever they fly without compromising on key characteristics of resilience, reliability and availability.

“We have worked hard to make the service available at the earliest opportunity. Customers can now talk to Satcom Direct and Honeywell – two of our longest-standing partners in business aviation – about enabling SwiftJet’s ground-breaking capabilities as soon as it enters service next year.”

Aperture UA

Universal Avionics completes Aperture’s initial development

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Aperture UA

Universal Avionics (UA) has announced it has completed the development of the first Aperture™ visual data management solution.

The company is getting ready for series production for a major avionics OEM and says it is seeing strong interest from aircraft manufacturers and operators.

According to Universal Avionics, the initial release of the product line connects eight video streams to four independent users, enhancing safety and improving decision-making.

“Aperture unlocks the door for new capabilities to become a reality in our everyday lives. Urban transport, space travel, single-pilot, and autonomous operations once impossible are becoming a reality with the emergence of AI-powered augmented vision driving pilot safety and aircraft optimization,” said Dror Yahav, CEO of Universal Avionics. “We help customers Connect what’s Next because Next is Now.”

Aperture is available for installation, with UA’s first agreement seeing a large avionics OEM deliver Aperture to new aircraft currently in development.

Inmarsat jetconnex

NBAA-BACE: Inmarsat to transform Jet ConneX broadband solution

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Inmarsat jetconnex

To meet the evolving needs of business jet passengers, Inmarsat has released details about its programme to transform the company’s Jet ConneX (JX) in-flight broadband solution.

Jet Connex has been activated on more than 1,250 business jets worldwide. The transformation programme, JX Evolution, was first unveiled earlier this year and Inmarsat says it has already resulted in a number of existing service plan upgrades to deliver new features such as increased upload rates at no additional cost.

Speaking exclusively with Inflight, Kai Tang, Inmarsat’s Head of Business Aviation explained that there is growing demand for high-definition video conferencing on platforms such as Microsoft Teams and Zoom and this is one of the driving factors for JX Evolution. “We’ve had a great response from the industry in the past five years for Jet Connex but we are not sitting on our hands. We are focusing on the customer experience and are canvassing our Jet Connex subscribers to find out what is working and what isn’t.”

“In particular, we have looked at heavy users of our connectivity and there are more and more simultaneous video conferencing sessions happening during flights, for example.”

Enhanced performance and value for money

Inmarsat’s JX Edge, the first one of the company’s planned high-end service plans that offer even greater performance, speeds and value for money, also went live with several customers this month and is now available through Inmarsat’s global network of business aviation distribution partners.

“As a leading provider of inflight connectivity services for business aviation, Inmarsat has unique real-time insights into how the needs of our customers are evolving,” Kai Tang says. “As a result, we can develop our existing services and introduce new ones ahead of shifts in demand, as shown by the fact that we have upgraded service plans and are introducing new ones, starting with JX Edge, as part of our game-changing JX Evolution programme.”

Tang notes that as business aviation flight volumes are now higher than before the pandemic and usage of JX inflight broadband is at record highs, passenger expectations around a digital onboard experience have transformed. “We are building on our existing service levels to further enhance performance and value for customers, therefore ensuring their requirements will be met for many years to come.

“Customers clearly favour our unique build-up approach, which cannot be replicated by others and presents a welcome alternative to the over promising and under delivering of some others in the market.”

Inmarsat says that initially, JX Evolution will leverage Inmarsat’s existing global Ka-band satellite network and the JetWave terminal by Honeywell initially. Seven more Ka-band satellite payloads over the next five years will increase the total fleet to 12 and will be supplemented by the upcoming next-generation terminals by Satcom Direct and Orbit, which are compatible with a wide range of business jets.

JX entered commercial service in November 2016 and according to Inmarsat, is the preferred linefit option of all major business jet manufacturers, including Gulfstream, Bombardier and Dassault.

flyExclusive and SmartSky Set a New Standard for Inflight Connectivity

NBAA-BACE 2022: flyExclusive and SmartSky showcase advanced ATG capabilities

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flyExclusive and SmartSky Set a New Standard for Inflight Connectivity

Private jet fleet operator flyExclusive has teamed up with SmartSky Networks, the innovative air-to-ground (ATG) inflight connectivity provider, to display SmartSky’s latest technology onboard a flyExclusive jet at this year’s NBAA-BACE conference in Florida.

flyExclusive and SmartSky are showcasing their advanced ATG capabilities and the companies say the NBAA display follows an initial successful installation of SmartSky hardware on Cessna Citation X series business jets at flyExclusive’s facilities in North Carolina.

Jim Segrave, Founder and CEO at flyExclusive, said: “At flyExclusive, we pride ourselves on delivering a premium experience every time out of the gate. SmartSky delivers dependable and secure connectivity that not only enhances the passenger experience, offering the ability to live stream and conduct high quality video calling, but also provides real-time data transfer to and from the aircraft. Our Cessna Citation X has successfully used the SmartSky system, and we’ve experienced the connectivity firsthand – it’s a fantastic product.”

Dave Helfgott, CEO of SmartSky, added: “SmartSky and flyExclusive are companies that value innovation and delivering the very best for our customers. Our alignment in providing a consistent, uninterrupted service to customers speaks for itself. We look forward to showcasing our nationwide coverage, reliable connectivity, and easy-to-install technology alongside flyExclusive at NBAA 2022.”

Inmarsat announces that it is launching OneFi bundles

Inmarsat launches OneFi bundles

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Inmarsat announces that it is launching OneFi bundles

Inmarsat has launched a series of bundles for its OneFi passenger experience platform.

The connectivity provider’s OneFi is a new connected platform that brings multiple in-flight services together within a single portal interface, unlocking ancillary revenue streams and enhancing passengers’ digital experience.

The company says there’s no one-size fits-all approach for airlines on how to best monetise their inflight connectivity (IFC) investments or enhance the passenger experience.

To solve the issue, Inmarsat is now offering a series of bundles for its OneFi solution. According to Inmarsat, dividing OneFi’s wealth of features into themed bundles adds the flexibility and personalisation that airlines need to build a customised digital onboard experience for passengers. The new offering means airlines can select and pay for bundles of features as and when they need them with the ability to launch all bundles at once, or incrementally over time.

William Huot-Marchand, Inmarsat Aviation’s Senior Vice President of Inflight Connectivity, said: “It’s no secret that the true potential of inflight Wi-Fi hasn’t yet been fully unlocked for airlines. We wanted to give our airline customers access to a solution that doesn’t just come off-the-shelf, but can be personalised by them and adapted to meet their growth needs – all the while helping to construct and curate their passengers’ inflight experience.

“Following the highly positive response and interest that OneFi has already experienced with leading airlines globally, we are confident that our bundles will open up an even greater world of opportunity for airlines, at the pace they want and need.

“As airlines emerge from a difficult period of instability, providing solutions that prioritise growth and revenue generation is top of our priority list. Now more than ever, airlines need a platform that allows them to tap into the potential that personalised passenger experiences can offer. Our fully customisable platform, where modules can be incrementally added as customer expectations and business requirements change, gives airlines the ability to create value from connectivity in any way that they want to and to continue to grow their bottom lines.”

The core OneFi Connect module offers carrier-branded connectivity and ISP functionality, and there are also six additional bundles.

Valour Consultancy Founders - Josh Flood, Craig Foster, Daniel Welch

Number of business jets with IFC to grow to 27,000 by 2031, says Valour Consultancy

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Valour Consultancy Founders - Josh Flood, Craig Foster, Daniel Welch

According to a new report from Valour Consultancy, the arrival of new low-Earth orbit (LEO) satellite in-flight connectivity (IFC) solutions will help propel the number of connected business aircraft to just over 27,000 by 2031. That’s up from approximately 16,400 at the end of 2021.

The report – “The Market for IFEC and CMS on VVIP and Business Aircraft” – shows non-geostationary satellite orbit (NGSO) based systems (excluding those with legacy Iridium satellite phones) accounting for about 14% of the IFC terminal installed base by 2031. “Since the last iteration of this report was published in 2020, SpaceX and OneWeb have made huge strides with the former signing up its first business aviation client for Starlink and the latter securing two industry heavyweights as distribution partners in Gogo and Satcom Direct” said report author, Craig Foster. “New flat panel antenna technology is maturing nicely too, and it looks likely that those mid- to light jets not in reach of an air-to-ground (ATG) network will finally be able to benefit from high-speed, global connectivity by the middle of the decade” he continued.

Foster also highlights how increased competition in the market will further drive connectivity adoption. “It is not uncommon for business jets to have more than one connectivity system installed, especially bizliners and large cabin jets. This often involves fitment of ATG paired with satellite connectivity, or a low-bandwidth L-band solution installed as a back-up to a higher capacity Ku- or Ka-band system. That being said, most satellite operators are now committed to a multi-orbit and coverage expansion strategy, meaning redundancy will increasingly be offered via a single terminal capable of switching between LEO, medium earth orbit (MEO) and geostationary (GEO) satellites, which could start to limit the appeal of dual provisioning later in the forecast period,” said Foster.

The growing uptake of IFC solutions that enable faster transfer of data on and off the aircraft and a growing expectation for uncompressed 4K, 8K, and Dolby Atmos encoded content has also led to increased interest in new forms of wireless network protocols. “The likes of Latecoere and Spectrum Networks are positioning themselves to be the leading providers of on-board Li-Fi, which is incredibly fast, can deliver multi-Gbps speeds at low latency and is significantly more secure than other wireless technologies. As such, it could become a key part of future in-flight entertainment (IFE) and cabin management system (CMS) design, a market that we predict will be worth some $10 billion over the course of the next ten years” concluded Foster.

Valour Consultancy is an award-winning provider of high-quality market intelligence and consultancy services. Now in its third edition, “The Market for IFEC and CMS on VVIP and Business Aircraft is the latest update to the firm’s highly regarded aviation research portfolio and a must-have resource for those seeking a deeper understanding of IFC, IFE and CMS adoption in business aviation. Developed with input from more than 40 companies across the value chain, the study includes 193 pages of in-depth commentary on market issues, technology trends and the competitive environment, while market estimates and forecasts are contained in over 250 tables and charts.

For a full table of contents and report scope, visit:

APEX Best Inflight Entertainment Award

Burrana nominated as an award finalist at APEX Expo

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APEX Best Inflight Entertainment Award

Burrana has announced it has been nominated as a finalist for its RISE Power product in the APEX Best Inflight Entertainment Innovation Award category for 2022.

The category celebrates innovation towards elevating the passenger experience, which Burrana says is a core value for the company. David Pook, VP Marketing and Sales Support concurs: “Leveraging design thinking and technology innovation, we strive every day to find new and unique ways to elevate the passenger experience, enhance revenue, minimise expenditure, and optimise efficiencies so airlines can reinvest those savings back into benefitting their guests, and increase customer loyalty.

“In-seat power might not immediately be considered the most obvious product to deliver on such critical business goals, however, RISE Power has been thoughtfully designed to do just that!”

RISE Power consists of a small, lightweight seat kit housing USB jacks and/or 110V outlets and seat power boxes as small as an iPhone to provide airlines the flexibility to install in multiple locations (seat spar, seat pan, seatback, below the seat or in-arm). The solution is also easily tailored to fit specific airline configurations and allows ultimate flexibility for airlines to mix and match USB 15W/60W and 110VAC across seat zones and classes with numerous single, double, or combo port configurations.

With a weight up to 30% lighter than traditional architectures, there is typically no need for expensive dynamic retesting or recertification of most seats.

Installation is simple with a streamlined STC conducted overnight or OEM linefit. The smaller and lighter LRUs simplify installation and ongoing maintenance of the system, removing significant cost and weight, while reducing fuel burn and CO2 emissions.

Safran RAVE OS

SPI to showcase new RAVE OS features at APEX Expo

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Safran RAVE OS

Inflight Editor Satu Dahl speaks with Safran Passenger Innovations’ Ben Asmar, Vice President Products and Strategy to get the latest scoop on the company’s innovative RAVE OS ahead of the APEX Expo taking place in Long Beach on 25-27 October.

Will you have any new products or features to showcase at this year’s APEX EXPO?

During the last two years, we have been very busy updating the capabilities of our core IFEC platform RAVE OS, making it one of the most feature rich platforms on the market today. RAVE OS actually started flying late 2021, and since then it is now operating on 6 RAVE customers and growing, and the feedback we are getting is terrific. Passengers really love it.

We launched the product with the concept of giving passengers a much more modern experience, something that you could expect on a commercial tablet or a streaming application, with features such as Bluetooth, picture-in-picture and an intuitive User Interface that is visually stunning.

For us, this is just the start, and at this EXPO we will be showcasing some of the features we will be launching in the next 12 months. This includes our third party application platform, which allow third party developers to create apps that can run on RAVE. This provides a tremendous amount of flexibility for our customers, allowing them to deploy new IFEC applications to their system outside of the long software development lead times that are known in our industry and be in control of their own development.

We will also be showcasing a couple of RAVE applications that have been developed using our own third party tools, which will be deploying to customers very soon. They are Mobile Payments, which allows a passenger to purchase items on board aircraft through the IFEC system and pay for them on their own mobile device using credit card or a payment service such as Apple Pay or Google Pay.

The second app is an Advanced Survey app, which is actually a fully featured off the shelf survey application that we have packaged using our third party tools to make it available on RAVE. The huge benefit with this approach is this package comes with a powerful survey authoring tool that our customers can use to make their own surveys and publish them to their entire fleet at any time, as well as offloading survey responses that can be imported into existing customer satisfaction tools. We are really excited to be able to bring these types of applications to IFEC without requiring long lead time software development.

Another exciting feature we will be launching next year is content recommendations, while this is not a new concept, we are thinking about it differently and adding our RAVE touch to it, making it more engaging to passengers. Like most other media platforms, we will support recommendations in the movie selection menu and at the end of a movie. What we are adding to this concept are alternative recommendations, where we provide recommendations that are different to the current selection, guiding the passenger to content they may not have naturally selected, providing a surprise and delight moment. Our recommendation engine will support multiple modes, from meta data matching to using our onboard AI engine, creating targeted recommendations in the same way we do for advertising.

Following an announcement we made earlier this year, we are very excited to be bringing Sony’s award-winning 360 Reality Audio technology to RAVE IFE, in an exclusive partnership with Compatible with all connected headphones, 360 Reality Audio will support broad consumer adoption. Pairing this with RAVE’s Bluetooth technology maintains Safran Passenger Innovation’s lead in a new era of diverse audio innovations and services for passengers. RAVE spatial audio is the next frontier for in-flight multimedia and can take a passenger from their seat and virtually transport them into the middle of a concert hall. We believe this immersive experience powered by WalkMix and Sony 360 Reality Audio will be a compelling point of differentiation for RAVE customers by offering premium content and an elevated passenger experience.

How are you seeing the on-going recovery of the industry?

At the moment, the signs are very encouraging. You don’t have to look too far to find a news report where airports and airlines are struggling to keep up with demand, so the travel industry is definingly making a strong comeback where COVID protocols have been reduced and travellers deem the risk of travelling to be low.

This is also translating into IFEC, where we are seeing a tremendous amount of activity across most regions when it comes to new proposal requests, which is very positive news for the midterm and seems to be broadly in line with the latest recovery profile for new narrowbody and widebody aircraft. At this stage, proposals for Linefit are far out pacing retrofit proposals, and we anticipate that this will likely be the trend for at least the next 12 months.

In the near term, we are also starting to see some stability in the production lines of both major OEM’s where aircraft deliveries are beginning to become more predictable after a series of unprecedented industry disruptions. While this is good, the challenge that most suppliers have, particularly in the tech space, is a reliable supply chain, so the challenge becomes meeting the demand when parts are scarce. At Safran Passenger Innovations, managing supply chain at the micro level and daily parts allocation meetings have become the norm, and so far, this careful management has allowed us to allocate parts where they are needed the most to minimise disruption to our customers. Of course, this has only been possible with closely partnering with our customers and OEMs.

What are the key IFEC features that airlines are most focused on going into the second half of this decade?

We are definitely seeing some common themes, and it’s fair to say that just AVOD and a connection to the internet will not be enough as we approach the 2030’s. The themes we are seeing are:

– Digitization of the cabin. This is providing passengers with a personalised experience that also goes well beyond a personalised greeting at your seat. It’s about linking your airline profile with your in-flight experience and allowing preferences to follow you from flight to fight, incorporating loyalty, providing targeted retail experiences and of course the ability for airlines to continue engaging with the passenger after their flight. This is also a key pillar of Safran Passenger Innovation’s strategy over the next three years, we have started a new product line called RAVE Digital which is devoted to in-flight digital experience and helping our customers meet their goals when it comes to digitisation.

– Revenue Generation. Clearly after a shock such as the COVID crisis airline executives are once again evaluating ancillary revenue projects, to supplement ticket revenue to help get their airlines back to profitability and improve balance sheet outcomes. IFEC remains a key consideration for ancillary revenue generation, however there is also recognition that this has not been a very successful channel for many in the past. To a degree, this works hand in hand with digitisation, as this significantly increases the opportunities to engage with the passenger over more traditional duty free and onboard retail, where crew become the limiting factor. At Safran Passenger Innovations, we are totally rethinking how to approach IFEC revenue generation. Previous models have proven ineffective, so there is a need for something different. We are launching this effort later this year with our new Digital Advertising Platform, RAVE Advertising. This is not an inflight advertising solution. Rather, it’s a digital ad platform that we are using on-board an aircraft. Our vision is that seatback screens just become another digital billboard in the digital ad ecosystem. In fact, some advertisers may not even know they are advertising onboard an aircraft. This is just step number one. Our strategy also includes digital payments, ecommerce, and digital retailing.

– Environmental impact. This is a topic that has been grabbing a lot of attention recently. As an industry we have pretty lofty goals to meet in the next couple of decades and IFEC must also play its role. Airlines are looking for solutions that are lighter weight, use less power and reduce drag. This will become critically important as we start to see the next generation of aircraft being produced with significant carbon reduction targets in mind. At Safran Passenger Innovations, we have always been focused on reducing the impact of our system on the operation of the aircraft, while still providing a fully featured system. In each generation of hardware, we have removed weight and reduced power consumption and we plan to keep doing that as we design next generation systems. We need to think differently about onboard systems and look to new technologies to reduce the number of LRU’s required, reduce cabling requirements and at the same time look at the materials we are using to ensure that our parts can be recycled at the end of their useful life limiting the impact on our environment. It’s not just about the product, it’s about the whole life cycle.

Can you talk about any new IFE hardware you might have planned?

Our current generation of Hardware, RAVE Ultra, has been flying since Q4 last year and is now being installed on more and more of our customers’ aircraft, which is really exciting for us. This generation is what we will be deploying for the next few years. It’s something we are really proud of, and customers love it. With our 4K dockable displays in 7 sizes, we continue to bring the high reliability of our Seat Centric architecture with displays that are lighter and thinner than ever. In addition to displays, we have our small lightweight head end stocked with 16TB of storage as well as a range of power supplies to suit any scenario from 60W USB-C in every seat and AC Power Outlets. Our current generation hardware is available now for linefit on both Boeing and Airbus aircraft.

In terms of next generation hardware, we have started working on this, even though our current generation has only just started flying. Technology moves so quickly, as soon as we finish one generation we have to start on the next. Even though I can’t tell you the details of what we are working on yet, what I can say is that we are actually working on the next two generations of hardware now. The next generation will be more of an evolution of our current generation with a focus on weight reduction and efficiency targeted at narrowbody aircraft, which we expect to see this coming to market in the 2024 timeframe. What comes next will really be revolutionary, and we expect the same type of disruption we saw when we originally introduced RAVE to the market.

What has been the response to your recent announcement about being the Hardware supplier for Airbus’ Airspace Link HBCplus?

The response has been really positive, and we are very pleased with the level of activity we are seeing from customers interested to learn more. For HBCplus, customers will select this equipment as SFE from Airbus and Safran Passenger Innovations will then supply the equipment to Airbus for installation on the line. Although we are a supplier to Airbus in this case, we have been involved in many of the initial customer conversations. There are two key aspects of this solution that are getting people excited, First, this is an SFE solution from Airbus which offers a streamlined connectivity solution as part of the aircraft specification and second, the agnostic capability of the hardware, meaning the airline can select from a number of service providers that are compatible with the hardware and then change service providers in the future with as little as new software or a change to the modman (depending on the configuration). All of the other equipment remains the same.

In addition to HBCplus, we are also offering this hardware solution for retrofit programmes, allowing airlines to have a common set of hardware across their fleet. We also have plans in work to have this solution available on Boeing linefit aircraft through the approved offerability process.

This is a significant change to the status quo of in-flight connectivity and our expectation is that this will ultimately reduce costs for airlines and further expand the deployment of connected aircraft.

There is a lot of talk around supply chain shortages, are these shortages also impacting SPI?

Unfortunately, I don’t think anyone has been able to escape the recent supply chain shortages and Safran Passenger Innovations is no different. As I mentioned earlier, we have been managing our supply chain very tightly in order to minimise disruption to our customers. We are working closely with our suppliers, customers and OEMs to ensure that we are sending scarce parts to where they are needed most. So far, we have managed to mitigate delays that have caused significant impact to any of our programmes, and we will continue to manage this daily until the supply chain begins to stabilise.

At this stage, it seems likely that we will continue to see supply chain issues well into 2023. Although I expect to see improvements throughout the year, it is unlikely we will see what we would call normal until the end of 2023 or early 2024. This means that operating conditions will continue to be challenging for at least the next 18 months, so my hope is that as an industry we can rally and pull together and help each other as we all navigate these challenges on the path back to normal.


AERQ APEX 2022 special: creating a new global economy in the sky

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Inflight Editor Satu Dahl spoke exclusively with aircraft cabin digitalisation company AERQ ahead of the Airline Passenger Experience Association’s annual event, APEX Expo, which takes place from 25-27 October 2022 in Long Beach, California.

What is AERQ most looking forward to at the APEX Expo?

AERQ can´t wait to have many fruitful discussions and to connecting with other experts and industry partners again this year in Long Beach. The team is looking forward to show visitors the digital platform AERENA, including its Inseat System and Cabin Digital Signage. Additionally, Cabin Digital Signage Studio will be presented which gives airlines full ownership of content management and the visual expression of their cabin – from a personalised Welcome Board to virtual ceilings and windows.

Are there recent news you’d like to share?

AERQ takes the opportunity to further introduce AERENA – the platform for digital engagement, empowerment, and intelligence. Creating revenue, savings and growth through an open IT platform enabled by an inseat system and Cabin Digital Signage.

AERENA will facilitate greater passenger engagement onboard the aircraft leading to a deeper understanding of passengers’ inflight behaviours and needs. This opens opportunities for new revenue for airlines and selected partners through advertising, e-commerce, destination services and more.

Through AERENA, airlines will be empowered to gain complete control over their digital cabin experience by logging into AERENA and designing their choice of applications, media content, and graphical user interface (GUI) to benefit from time and cost savings in application and content deployment due to simpler and faster operational workflows, updating new applications and media content onto the aircraft in days not month.

By smart data capturing, analytics and matching, AERENA provides insights into and enhanced understanding of passengers to ensure accurate data-driven and intelligent decision making to grow airlines’ business through a digital experience as unique as their guests.

Driven by a user-centric approach, the cabin touchpoints are intuitive and enable ease-of-use for the passenger. This interaction is ultimately the key for the passengers on board to engage and become part of the platform and the new cabin experience.

How do you see aircraft cabin digital solutions evolving in the future?

AERQ sees the aircraft cabin as a space for new ideas, business development and as an ecosystem including an airline, passengers and third parties to create a new global economy in the sky.  Our vision is that, with the help of digitalised cabins, airlines will create revenue, savings, and growth while passengers benefit from a personalised experience. Digital solutions could make the time spend on board even more valuable, productive, and worthwhile. This way airlines will be more than a means of transport, but will bring meaning, joy, and value to journeys across their fleets.

All this is possible with AERENA. AERENA provides the latest digitalisation technology, combining state-of-the-art cabin touchpoints that inspire interaction on board leading to a deeper understanding of passengers’ in-flight behaviours and needs. This allows airlines to offer passengers the right content, products and experiences at the right time, opening new revenue opportunities for themselves and selected partners through advertising, e-commerce, destination services and more.