British Airways has announced new initiatives to transform the airline as part of its £7bn transformation plan.
The carrier will be introducing new short-haul seats and cabin interiors on board the British Airways’ Airbus A320neos and A321neos and says it is working with British suppliers from England, Scotland and Northern Ireland. The cabins will be fitted with extra-large overhead luggage bins.
“We’re on a journey to a better BA for our people and for our customers, underpinned by a transformation programme that will see us invest £7bn over the next two years to revolutionise our business,” said Sean Doyle, British Airways’ Chairman and CEO.
“We’re going to take delivery of new aircraft, introduce new cabins, elevate our customer care, focus on operational performance and address our environmental impact by reducing our emissions and creating a culture of sustainability. We’re also heavily investing in the development of a new ba.com website and app and are laser-focused on transforming our business and fixing any pain points for our customers.”
British Airways says its Executive Club Members will start to be able to send messages free of charge from 3 April on a single device using the airline’s Wi-Fi in all cabins on board its Wi-Fi-enabled aircraft, within two weeks of the rollout date.
British Airways also says the carrier is to introduce a brand-new and exclusive First suite and expects the new seats to debut at the end of 2025 into early 2026 as part of the airline’s A380 aircraft refurbishment.
