Cathay Pacific is celebrating 75 years of service, with a series of new initiatives, that pays “homage to history, celebrating the power of connection or looking forward to a re-energised future.”

Cathay Pacific celebrates 75 years

By Ancillary revenues, Catering, FeaturedNo Comments
Cathay Pacific is celebrating 75 years of service, with a series of new initiatives, that pays “homage to history, celebrating the power of connection or looking forward to a re-energised future.”

Cathay Pacific is celebrating 75 years of service, with a series of new initiatives, that pays “homage to history, celebrating the power of connection or looking forward to a re-energised future.”

To celebrate 75 years of history, the airline has upcycled parts of retired aircraft into metal pens, cardholders and aviation tags, and restitched hundreds of cockpit and cabin crew uniforms to create an exclusive range of limited-edition merchandise, all with a tangible connection to the airline’s past.

Customers have the opportunity to get one of 1,000 special collector’s box sets each featuring seven aircraft models, from the airline’s very first Douglas DC-3 aircraft, “Betsy”, to the newest member of its fleet, the Airbus A321neo.

Additionally, 435 limited-edition pen and cardholder sets have been crafted out of aluminium reclaimed from B-HUJ, the airline’s final Boeing 747-400 passenger aircraft, and engraved with a unique serial number.

“For aviation fans it means a lot to own a piece of the aircraft,” said Jessica Lee, Brand Manager at Cathay.

Regarding the challenges presented by the pen, Lee explained: “A lot of traditional factories work with raw, new aluminium and it was really hard to find a factory that was willing to create a mould based on our small quantities. But we really wanted to make this a very special, very crafted, very limited-edition item, just a few hundred pieces.

“We did a lot of 3D prototyping with plastics, mould after mould. For example, the pen’s weight kept changing: we wanted the composites in one end of the pen to be a bit heavier, so it was better balanced. We also carefully thought about the shape, to make it all look like the front of the plane.”

The card holder presented a different set of issues. “The mechanics on the slide of the cardholder was completely different with metal. Putting two metal surfaces together and sliding back and forth –wasn’t smooth,” said Lee. “At the same time, we didn’t want to sandblast it and make it all shiny like it’s a brand-new, off-the-shelf product: we wanted to keep that rawness of little markings, or a bubble, or a scratch.’

Customers can also give their luggage a touch of history with limited-edition aviation-themed luggage tags. Each has been formed from the body of Cathay Pacific’s Boeing 777-200 B-HND aircraft – affectionately called the “Haneda Jet” – which joined the fleet on 13 June 1996 and carried more than six million passengers over her lifetime.

Cathay Pacific has also partnered with Hong Kong lifestyle brand G.O.D. to upcycle uniforms from its crew into a selection of accessories and homewares.

“We felt confident with G.O.D.’s expertise, their knowledge, and that they could bring their point of view in terms of stylish design,” said Lee.

“We wanted it to feel very crafted, unique, and also very Cathay,” she added. “You have the silk ties; you have black, different shades of red; and then a white blouse with a brushwing pattern. It’s quite iconic, it gives a good flavour of the uniforms, aesthetically looks great in the house, and it’s also something that represents G.O.D.”

“It was definitely a challenge to combine all the different colours, fabrics and details together in a way that didn’t look contrived,” said Douglas Young, Co-founder and CEO of G.O.D. “It was also something new for the manufacturers – each item has a unique pattern, requiring a careful selection of fabric. We also wanted to make sure we used as much of the material as possible as it would be a shame to waste any – so we used the offcuts to make stylish woven straps for the bags, for example.”

All 75th anniversary memorabilia is available exclusively on the new Cathay shopping platform

Cathay Pacific is also launching its first-ever cocktail collection, created in collaboration with award-winning craft-bottled cocktail brand LAIBA and available exclusively in Hong Kong. The four creations – Hong Kong Lemon Tease, Shanghai Spicy Martini, London Ginger Snap and Osaka Kanpai Sour, are inspired by some of Cathay’s signature routes.

Those wishing to discover the quintessential Cathay Pacific First Class experience can do so at Salisterra at The Upper House in Hong Kong, which is offering an exclusive celebration menu between 20 September and 17 October 2021. The menu features Cathay Pacific’s signature Imperial caviar paired with Krug Grande Cuvée, Champagne, France, NV and Château Lynch Bages, Bordeaux, France, 2008 from its legendary wine cellar – all served with Cathay Pacific’s signature tableware.

Cathay and OpenRice have joined forces to launch a one-stop dining and digital payment experience for Asia Miles and Marco Polo Club members in Hong Kong, on its upgraded Cathay app

Cathay launches new dining and digital payment experience with OpenRice

By Ancillary revenues, FeaturedNo Comments
Cathay and OpenRice have joined forces to launch a one-stop dining and digital payment experience for Asia Miles and Marco Polo Club members in Hong Kong, on its upgraded Cathay app

Cathay and OpenRice have joined forces to launch a one-stop dining and digital payment experience for Asia Miles and Marco Polo Club members in Hong Kong, on its upgraded Cathay app.

Members can simply connect their Asia Miles accounts with their OpenRice accounts, then link their Standard Chartered Cathay Mastercard Credit Cards or other Mastercard or Visa credit cards using the Cathay app. Members will earn one mile for every HK$4 paid with cash when dining at Cathay Partner Restaurants. Chartered Cathay Mastercard Credit Card holders can earn up to three miles for every HK$4 paid with cash on Fridays, Saturdays and Sundays.

The first 50,000 members can also earn an extra 200 miles on their first Miles Plus Cash transaction. To enhance the customer experience, Cathay has upgraded its Asia Miles app to the new Cathay app, bringing members an exciting new lifestyle experience that’s available right at their fingertips. The Cathay app, on top of previous features, has been upgraded with a series of functions, including the Miles Plus Cash payment method, extending loyalty payments from booking air tickets and shopping for products online to making offline pay-at-table transactions.

Cathay Director Customer Lifestyle Paul Smitton said: “We are delighted to partner with OpenRice to provide our members with seamless dining and digital payment experience complemented by the convenience of using our Miles Plus Cash payment option, offering them even more ways to earn and use miles. We recently launched our new premium travel lifestyle brand, Cathay, which aims to bring our passion for travel into our daily lives. Together with the new cobranded Standard Chartered Cathay Mastercard Credit Cards, this new collaboration gives our customers a new way to enjoy unique and memorable dining experiences.”

OpenRice CEO and Acting CTO Joe Yau said: “As a long-term partner, we are excited to introduce OpenRice Pay-at-Table technology into the brand-new Cathay app, making Miles Plus Cash payments available at partner restaurants and offering even greater flexibility to diners. Currently, over 400,000 OpenRice registered members who have already connected their Asia Miles account with the OpenRice app can also use OpenRice Pay to settle dining bills, earn miles and enjoy other instant platform offers. What’s more, by showing an OpenRice member QR code, customers may also choose to earn miles when paying with Mastercard or Visa credit cards, or with AlipayHK.”

Cathay Pacific has selected Open from Anuvu, to deliver ultra-HD image quality on its A321neo aircraft.

4K entertainment comes to Cathay Pacific courtesy of Anuvu

By Featured, IFECNo Comments
Cathay Pacific has selected Open from Anuvu, to deliver ultra-HD image quality on its A321neo aircraft.

Cathay Pacific has selected Open from Anuvu, to deliver ultra-HD image quality on its A321neo aircraft.

Following nearly two years of testing, Cathay Pacific has become the first airline in the world to offer 4K in-flight entertainment screens, featuring 4K on-demand and Bluetooth audio streaming across all cabins in the airline’s Airbus A321neo fleet.

The ultra-HD image quality is delivered via Anuvu’s unique cloud-based, digital technology platform, Open. Typical 4K file sizes are 10 to 20 times larger than standard definition formats, but with Open, Anuvu can process with ease libraries of large, high-definition content for its airline clients.

Anuvu will supply Cathay Pacific with the latest Hollywood and Asian blockbuster entertainment in 4K, including the Oscar-winning titles 1917, Tenet, and Joker. The company is also diversifying Cathay Pacific’s library, adding popular box sets and access to the largest collection of Chinese films available in the sky.

Terri Davies, SVP Content & Media Services, Anuvu, said: “In collaboration with Cathay Pacific we have optimised in-flight entertainment for their passengers. Our Open technology platform and unparalleled content sourcing expertise enable Cathay’s customers to indulge in a cinema-style experience. With a crystal-clear screen image and access to the latest popular releases, Cathay’s passengers can completely immerse themselves in the best quality content available.”

Cathay Pacific is resuming flights to Dubai with the introduction of Premium Economy cabin on-board its Airbus A350-900 aircraft.

Cathay Pacific introduces Premium Economy to Dubai

By FeaturedNo Comments
Cathay Pacific is resuming flights to Dubai with the introduction of Premium Economy cabin on-board its Airbus A350-900 aircraft.

Cathay Pacific is resuming flights to Dubai with the introduction of Premium Economy class on-board its Airbus A350-900 aircraft.

The aircraft is configured in a three-class layout with 280 seats, comprising of 38 Business Class, 28 Premium Economy and 214 Economy seats. Each state-of-the-art cabin class on the A350-900 provides extra-wide cabins including new seats, an innovative in-flight entertainment interface and in-flight connectivity.

“We are thrilled to not only announce the operation of the Airbus A350-900 to the UAE, which will allow us to cater to the wider cargo and passenger demand, but also the introduction of a brand new cabin class on this route,” commented Vishnu Rajendran, Area Manager, Middle East.

“Given the current situation, we would like to give our customers a choice to travel in a more spacious cabin, while also providing a premium product with features such as an immersive in-flight entertainment system, LED mood lighting, 50% quieter cabins, as well as Wi-Fi connectivity, enabling our guests to have a luxurious and worry-free travel experience.”

All Premium Economy seats on the Airbus A350-900 are equipped with a full-length leg-rest, leather-padded footrests, retractable armrest that can be adjusted. The seats also boast of a generous recline of nine inches, expanded seat pitch of 40 inches, and a supported head rest.

The cabin incorporates a raft of useful features making the journey more enjoyable. The dimmable personal reading light, slide-out cocktail table, larger meal table, in-seat power outlet, and an amenity storage on each seat, heightens a customer’s experience providing a personalised service throughout their journey.

The first factory-installed Intelsat 2Ku system has been delivered on an A321neo aircraft.

Cathay Pacific receives first A321neo aircraft with linefit Intelsat 2Ku

By Featured, IFECNo Comments
The first factory-installed Intelsat 2Ku system has been delivered on an A321neo aircraft.

The first factory-installed Intelsat 2Ku system has been delivered on an A321neo aircraft. The 2Ku system was installed by Airbus at its factory in Hamburg, Germany as part of its High Bandwidth Connectivity Service (HBCS) and delivered to Cathay Pacific.

Cathay Pacific’s A321neo aircraft will fly regional routes from the airline’s base in Hong Kong. The carrier has already taken delivery of four A321neos and will receive a further two during the second half of 2021. By the end of 2023, it will have a total of 16 A321neos in its fleet.

“We’re honoured to work with Airbus and Cathay Pacific to create this substantial catalogue offering. Being part of the world’s largest satellite company creates a great opportunity to expand the services we offer and the fleets we serve. We have been working with Airbus to deliver linefit aircraft, and are pleased to now make that a reality,” said Dave Bijur, Senior Vice President, Commercial for Intelsat’s Commercial Aviation business division.

“We are delighted to extend our partnership with Intelsat to the A321neo fleet, adding to the fully connected long-haul fleet and regional wide-body aircraft already flying with Wi-Fi,” said Vivian Lo, Cathay Pacific’s general manager customer experience and design. “Having these new short-haul aircraft connected is essential in the modern world for business and leisure travel alike. As a premium service carrier, Cathay Pacific is determined to innovate and elevate the short-haul flying experience by offering connectivity, seatback 4K in-flight entertainment and Bluetooth headphone pairing on our new state-of-the-art A321neo fleet.”

The A321neo is Cathay’s first aircraft to feature its newly designed Regional Business Class seat product.

Cathay Pacific readies for Airbus A321neo debut

By Design, FeaturedNo Comments
The A321neo is Cathay’s first aircraft to feature its newly designed Regional Business Class seat product.

Cathay Pacific’s state-of-the-art Airbus A321neo aircraft is set to enter into commercial service on 4 August 2021 when it takes its inaugural flight from Hong Kong to Shanghai (Pudong).

Cathay Pacific has already taken delivery of four A321neos and will receive a further two during the second half of 2021. By the end of 2023, the airline will have a total of 16 A321neos in its fleet, with each aircraft offering 202 seats, including 12 in Business class and 190 in Economy class.

Chief Executive Officer Augustus Tang said: “We’re incredibly excited to see our next-generation A321neo take to the skies for the first time next month as we continue to add more passenger services in the region. The single-aisle A321neo is the newest addition to our fleet and has been designed and fitted with an array of new features that offer the most enjoyable short-haul experience in the world to our customers. We look forward to deploying A321neos on more regional routes and welcoming customers on board.”

The A321neo is Cathay’s first aircraft to feature its newly designed Regional Business Class seat product. This next-generation hard-shell recliner seat provides a cocoon-like feel with divider screens for maximum privacy, and a 15.6-inch 4K Ultra-HD personal TV screen. Meanwhile, the Economy class seats feature 11.6-inch 4K personal TV screens along with a generous recline, comfortable seat cushions and new adjustable headrests.

With the A321neo, Cathay Pacific is the first airline in the world to provide 4K ultra-high-definition screens, a 4K video-on-demand experience as well as Bluetooth audio streaming (being introduced progressively) across all cabins. Customers will be able to watch 4K Hollywood blockbusters using their own Bluetooth-enabled headphones on our flights.

In addition, the A321neo will have a new and enhanced content selection providing one of the largest movie and TV libraries available on a regional single-aisle aircraft. High-speed Wi-Fi is also being introduced progressively onboard.

Cathay has also added new extra-large overhead storage bins in all cabins, providing 60% more space for passengers to stow their carry-on luggage.

Cathay Pacific has launched a new premium travel lifestyle brand “Cathay”, bringing together Cathay Pacific, Marco Polo Club and Asia Miles in a single place,

Cathay launches new premium travel lifestyle brand

By Ancillary revenues, FeaturedNo Comments
Cathay Pacific has launched a new premium travel lifestyle brand “Cathay”, bringing together Cathay Pacific, Marco Polo Club and Asia Miles in a single place,

Cathay Pacific has launched a new premium travel lifestyle brand “Cathay”, bringing together Cathay Pacific, Marco Polo Club and Asia Miles in a single place, simplifying the way customers interact with the airline, including how they earn status and use miles.

Over the coming months, “Cathay” will be rolling out a range of new offers in spending, dining, shopping, hotels, and wellness – enabling us to engage with our customers not only when they fly with us, but every day.

The first of these offers, a new Cathay co-branded credit card, will be launched in Hong Kong soon. These will all culminate in a refreshed customer relationship programme in the first half of 2022.

Initially, “Cathay” will only be available in Hong Kong while Cathay Pacific will continue to be its brand around the rest of the world. Over time, the “Cathay” premium travel lifestyle brand will be expanded to other markets.

Chief Executive Officer Augustus Tang said: “Our ability to enter the travel lifestyle space and the success of this strategy is built upon the enduring strength, trust and respect that Cathay Pacific has established over 75 years of accomplishments, and the hard work and dedication of our people around the world.

“At the heart of the ‘Cathay’ brand is a celebration of all the best things we love – and have missed – about travel. We are very proud to have been connecting our customers with people, places and experiences around the world through the joy of travel.

“‘Cathay’ reinforces our commitment to engage with our customers in their everyday lives with world-class service. By adding more value and simplicity, we are helping to move them forward in life as per our ‘Move Beyond’ purpose.”

The Cathay Pacific Group has released its 2020 Sustainable Development Report

Cathay Pacific releases Annual Sustainable Development Report 2020

By FeaturedNo Comments
The Cathay Pacific Group has released its 2020 Sustainable Development Report

The Cathay Pacific Group has released its 2020 Sustainable Development Report that summarises the initiatives that were brought about by the pandemic including new safety measures and policies introduced to support its customers and employees through the global health crisis. The report also points at the progress made in reducing carbon footprint, along with measures taken to tackle operational sustainability matters.

Cathay Pacific’s Regional General Manager – South Asia, Middle East and Africa, Mark Sutch said: “While we wade through the detrimental impact of the pandemic, mitigating climate charge and finding solutions for sustainable aviation has also been an imminent focus for the business. We endeavour to operate in a sustainable manner and incorporate multiple social and environment friendly practices into all aspects of our business.”

Cathay Pacific aims to embed an environmentally responsible mind-set in its culture and sustainable practices across operations. It has taken a holistic approach to reduce waste and the consumption of natural resources by exploring alternative materials. In 2020, the airline removed over 43 million pieces or 11% single –use plastic items and continues to work towards its target of reducing single-use plastics usage by 50% from baseline by the end of 2022.

The airline has implemented policies that protect against illegal animal trade and serve sustainable seafood on-board. In 2020, the airline’s catering arm served over 58 tonnes of certified sustainable seafood, representing around 55% of the total volume of seafood purchased. Through the airline’s Sustainable Development Cargo Carriage Policy, embargoes have been placed on an increasing number of animals and wildlife products to restrict opportunities for their shipment and thus supporting movements aimed at stopping animal cruelty and biodiversity loss. Going forward, Cathay Pacific will continue to review its Sustainable Food Policy and work with the civil society to prevent illegal wildlife trades.

Cathay Pacific is providing free COVID insurance to passengers until the end of February

Cathay Pacific providing COVID-19 insurance until February

By FeaturedNo Comments
Cathay Pacific is providing free COVID insurance to passengers until the end of February

Cathay Pacific is collaborating with AXA General Insurance Hong Kong Limited to provide free COVID-19 coverage to all its passengers.

Passengers booking and taking a flight with Cathay Pacific from 7 December 2020 to 28 February 2021 will be covered for medical expenses related to a COVID-19 diagnosis incurred whilst overseas.

Cathay Pacific free COVID-19 insurance is automatically applied and covers COVID-19 PCR tests and hospitalisation if it becomes necessary. Coverage for medical expenses related to COVID-19 extends to up to US$200,000.

Customers will receive an allowance of US$100 per day per passenger for up to 14 days due to COVID-19 to help them during periods of unforeseen and mandatory quarantine.

Cathay Pacific will ensure that affected customers, as well as their travel companions and any children they may be travelling with, get home safe.

Customers can call AXA’s 24/7 Emergency Assistance hotline on +852 2863 5785, or send a WhatsApp message to +852 2863 5784, no matter the time.

Customers are covered for a period of 30 days starting from the date of their departure, or until they return to their home, whichever is earliest.

Cathay Pacific aircraft over Hong Kong

Deutsche Telekom to provide harmonised Wi-Fi portal for Cathay Pacific

By Featured, IFECNo Comments
Cathay Pacific aircraft over Hong Kong

Hong Kong carrier Cathay Pacific Airways has selected Deutsche Telekom to develop and support its future Wi-Fi portal across the airline’s whole connected fleet.

The service will be rolled out by the end of the year on Cathay’s already Wi-Fi enabled Airbus A350 – followed by its Boeing 777 and Airbus A330 fleets.

One key benefit of the service provided to Cathay is its ability to scale, with the airline’s future requirements catered for as part of the agreement. The single portal also facilitates the ongoing launch of new, up-to-date features harmonised across platforms.

“Our dedicated in-flight connectivity solution is based on our feature-rich ISP core platform,” said David Fox, Vice President In-flight & Connectivity Services at Deutsche Telekom Global Carrier. “It is designed to meet Cathay’s current as well as its future connectivity needs.”

From Cathay Pacific’s perspective, Vivian Lo, General Manager Customer Experience and Design, highlights that a highly connected world means it is important to give passengers a seamless and consistent Wi-Fi service.