Cathay Pacific has revealed it has agreed a partnership with Hong Kong-based Italian restaurant Pirata to offer a taste of the restaurant’s home-style, honest Italian food onboard its flights.
The menu is served on selected flights departing from Hong Kong and Cathay says the new collaboration is the latest in a series of successful menu partnerships with popular Hong Kong brands.
Pirata is a flagship Italian restaurant in Wan Chai that specialises in familial regional specialties served on large plates to share. Cathay Pacific General Manager Customer Experience and Design, Vivian Lo, said: “We are very pleased to be partnering with Pirata in Premium Economy to bring our customers more new and exciting culinary delights when they fly with us.
“This collaboration underpins our commitment to enhance the inflight customer experience by working with renowned Hong Kong dining brands that share our care and passion for delivering exceptional cuisine.
“This carefully curated selection of dishes channels the spirit of Italian cuisine by focusing on sophisticated simplicity, traditional flavours and quality ingredients, bringing the rich and vibrant tastes of Italy to the skies.”
Pirata Group Chief Executive Officer Steen Puggaard commented on the partnership: “It’s an honour to be able to bring to the skies the warmth and comfort of Italian family gatherings, which are hallmarks of our flagship restaurant, Pirata. With this specially curated menu, we hope passengers will feel and taste a sense of unity and togetherness, even at thousands of feet in the air.”
