Spafax has announced its new Spafax AdConnect at APEX Expo 2023, a centralised marketplace for advertising agencies to browse and purchase digital inventory directly from airlines.
Spafax AdConnect is built on the foundations of Salesforce and AWS, with additional offline functionality that caters to the unique needs of inflight advertisers.
The new platform will additionally help airlines maintain authority over pricing and advertisers by granting them the autonomy to present their digital inventories to specific approved agencies, ensuring exclusivity and shorter lead times for ad campaigns through automated workflows, detailed reports on financials for airlines and the insight into campaign performance for brands and agencies.
“With Spafax AdConnect, we’ve not just created a platform; we’ve envisioned a new horizon for inflight advertising,” said Jean-Marc Thomas, Managing Director APAC, Spafax. “By integrating powerful tools and insights into one marketplace, we are offering airlines and agencies an unparalleled platform to drive meaningful engagements, even in traditionally offline settings. AdConnect is about taking inflight advertising into the future.”