New Geven logo - the blue V

Geven ushers in a new era with rebrand

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New Geven logo - the blue V

Geven has launched a new brand identity to better reflect the strength and vitality of its evolution and growth.

Geven believes the introduction of ‘the blue V’ “reinforces who we are today and embodies our dynamic approach to the future of aviation interiors.”

“This new, young, vibrant look is part of the company’s strategy which will support us when communicating our significant evolution as we reach out and engage much more actively with the airline companies and OEM’s,” commented Daniela Spinelli, Marketing and Communication Manager at Geven.

“We trust that our new payoff “Fly around the world, tailor-made in Italy”, will provide us with a more consistent and far-reaching brand identity which will contribute to determine a new way of customer engagement with us in the future,” added Spinelli.

“We are a famous global brand with a lot to say to the world. Our Blue, Vibrant V, will represent our Iconic way of doing it,” stated Alberto Veneruso, Managing Director at Geven.

“We will challenge conventions. We will understand our client’s needs. We will walk alongside them while we co-create high quality, innovative, Italian design aircraft interior solutions that will stand the test of time,” he added.

As part of Corsair’s cabin modernisation project in 2020, ABC International designed and installed branding panels inside the cabins of the A330-900 aircraft owned by Avolon and operated by Corsair

ABC International brands cabin of Corsair A330neo aircraft

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As part of Corsair’s cabin modernisation project in 2020, ABC International designed and installed branding panels inside the cabins of the A330-900 aircraft owned by Avolon and operated by Corsair

As part of Corsair’s cabin modernisation project in 2020, ABC International designed and installed branding panels inside the cabins of the A330-900 aircraft owned by Avolon and operated by Corsair.

This is the first collaboration between French airline and the Italian cabin branding specialist.

Olindo Spatola VP Engineering and HDO at ABC International said: “The airliner logo is shown throughout the whole aircraft cabin, thanks to the specific installation in three different locations. The first logo is installed facing the passengers onto the wall of the Front Row monument (G1A), the second one is installed on the wall of the Galley (G2A), just in front of the entry door, so that the passenger can almost immediately feel the new cabin environment and atmosphere and recognise the French airline brand.”

“The third logo may be clearly seen by the passenger while walking through the cabin and going towards aft direction, as it is installed on the wall of the Galley (G4F),” he adds.

“The main target of our designer was to give importance at a simple design by making it elegant and with a truly linear style,” declared. Alberto D’Ambrosio, CEO, ABC international: “After achieving several goals and working with several companies all around the world, the choice of Corsair to partner up with ABC International makes us very proud and satisfied.”

ABC International successfully managed the program in the frame of two different installation scenarios, as well as different stakeholders: G2A was delivered by Safran, whilst the other ones were delivered by Stelia Aerospace.

In both cases, ABC worked closely with the OEMs of the affected monuments, being also responsible for the Service Bulletin release pertaining to the installation onto the G2A galley.

Malaysia Airlines greets passengers with new boarding music

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Stella Entertainment has provided exclusive boarding music for Malaysia Airlines, and is being rolled out across the entire Malaysia Airlines fleet.

This bespoke boarding music is a first for Malaysia Airlines, giving passengers an undeniably Malaysian feel through a range of rhythms, sounds and instruments such as the erhu, pinai (flute), gamelan, sitar, bowed string chordophone, providing amazing textural layers of ethnic notes.  The familiar sounds of piano, guitar and drums help to reflect Malaysia’s contemporary culture.

Throughout the piece, there are also subtle ‘Malaysia’ vocals woven into the composition, the fruits of Stellar Entertainment’s in-house composer, Luke Mason, a recipient of multiple Anugerah Industry Muzik awards, who spent 20 years in Malaysia.

Aer Lingus motif from ABC International on A330 and A321neo

Aer Lingus installs new cabin branding elements on A330s and A321neos

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ABC International has disclosed details of is collaboration with Irish flag carrier Aer Lingus.

As part of a cabin modernisation project that Aer Lingus began at the beginning of 2019 as part of its development strategy, ABC International restyled the “Shamrock” to underline and represent the values of modernity, confidence and strength of the Irish carrier.

The branding project was first applied to the airline’s interiors on long-haul routes, before being extended to the A321neo fleet with a different sized shamrock designed and manufactured by ABC International.

Starting from Factory Design new Shamrock design guidelines, ABC International translated the new brand image into an airworthy product compliant with the aviation environment and ready to be installed on board.

ABC International developed a CNC-machined aluminium branding logo, surface treated with a sand blasted effect, divided in three different parts and installed according to the right inclination of every leaf to achieve the correct final looking of the Shamrock. The new designed Shamrock has been installed on 14 A330s and 8 A32s with approximately 30 branding elements manufactured and delivered.

Aer Lingus motif from ABC International on A330 and A321neo