QuiverTree Media launches

QuiverTree Media launches to disrupt in-flight media

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QuiverTree Media launches

Specialist aviation media business QuiverTree Media has officially launched.

Created by investors with backgrounds in IFEC, Software and Media, QuiverTree Media has been established to help airlines extract maximum value from content services provision (CSP) with media convergence.

“The convergence of communication technologies with onboard digital networks is helping us supercharge Aviation Media,” said Chris Bouwer, QuiverTree Media ’s Chairman.

He added: “By integrating content, advertising and OTT services, QuiverTree Media unlocks the in-flight medium’s full potential. We create new benefits and efficiencies across the entire CSP value chain previously unavailable to airlines.”

Since its pre-launch phase as a spin-off of Immfly’s content and advertising divisions, QuiverTree Media has been working with airlines, advertisers and content providers to “redefine in-flight entertainment content and advertising propositions with disruptive integrations and partnerships.”

QuiverTree Media ’s content services include programming from Hollywood studios and independent distributors for global releases, as well as a large variety of OTT platforms.

The company also provides 360, end-to-end post- production technical services with editing, encoding and transcoding, subtitling, dubbing, metadata processing and special ad hoc integrations to streamline the content cycle process.

Immfly screen shot on seatback screeen

Immfly and GetYourGuide launch new onboard booking solution

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Immfly screen shot on seatback screeen

Immfly and booking platform GetYourGuide have launched a new onboard digital service allowing passengers book experiences with GetYourGuide through Immfly’s in-flight digital platform, even when offline.

While flying, passengers can browse and choose from GetYourGuide’s catalogue of over 60,000 bookable travel experiences, comprising of walking tours by top local experts, immersive food and beverage tours, cooking and craft classes, bucket-list experiences, and niche offerings not found anywhere else, as well as special incentives with skip-the-line tickets to some of the most iconic attractions around the world.

“We’re on a mission to give the whole world access to incredible experiences,” said Emil Martinsek, Chief Marketing Officer at GetYourGuide. “To do so, it’s critical we effectively leverage every stage of our customers’ journeys to engage and inspire them. Our partnership with Immfly represents a big step forward toward that goal, and we’re excited to work together to help even more travellers love where they’re going.”

The new service is available immediately, regardless of an airline’s their existing provision of onboard internet services. A number of Immfly’s airline customers have already signed up to the service, with roll-out due imminently.

Immfly and IAG

Immfly extends relationship with IAG

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Immfly and IAG

Immfly has secured a long-term partnership with International Airlines Group.

Immfly’s specialist onboard software services will support the development and maintenance of IAG’s universal platform (.air). The platform has already deployed the most advanced connectivity service across a large part of the Group’s fleet to deliver a consistent digital customer experience, with built in flexibility to tailor the offering to each airline’s brand and customer proposition.

The announcement follows a long standing pioneering wireless IFE between Immfly and the Group’s airline Iberia Express. IAG now intends to enhance the .air platform with new features, products, services and retail opportunities designed to progressively unlock new revenue streams and increase customer satisfaction.

“The partnership with Immfly will enable IAG to deliver new personalised services and expand the product range offered to our customers across entertainment, retail and loyalty” said Andrea Burchett, Group Head, IAG Connect at International Airlines Group. We are excited to work together to develop services that innovate and disrupt the market by leveraging our combined knowledge and expertise for the benefit of our customers and airlines.”