Spanish Airline, Iberia Express, has collaborated with Immfly to introduce Warner Bros content on board its IFE platform, Club Express Onboard.
The launch was marked by a special screening of Joker during a flight from Madrid to Copenhagen. Passengers were provided with free popcorn, headphones and mobile device holders to enhance their IFE experience whilst enjoying the film days after its Hollywood release.
Iberia Express IFE has worked with Immfly since 2014, helping it boost its Net Promoter Score. This updated system will provide a regularly refreshed free catalogue of movies and will be accessible in three languages: Spanish, English and French.
Paloma Cabanas, Head of Customer Experience and Inflight Services at Iberia Express commented: “Thanks to this new agreement, our passengers can enjoy the best entertainment onboard…One of our ongoing main objectives is to provide a differentiated experience to our customers. Onboard entertainment is a key component of our value proposition, as demonstrated in the perception our passengers shared in recent satisfaction surveys.”
