BA has resigned chef Tom Kerridge to oversee its gourmet pre-order menu for Euro Traveller

British Airways serves up pre-order gourmet food

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BA has resigned chef Tom Kerridge to oversee its gourmet pre-order menu for Euro Traveller

As part of its focus on the short-haul experience, British Airways is partnering with British chef, Tom Kerridge for its new Speedbird Café menu in Euro Traveller.

The dishes designed by Kerridge have been created with a special focus on British provenance. These include Warm Steak & Ale Pie; Ham Hock & Smoked Cheddar Sandwich; Spiced Cauliflower Tortilla Wrap (Vegan), Chicken, Bacon and Celery Brioche, and Brie Ploughman’s Sandwich (Vegetarian).

British Airways will continue to offer complimentary refreshment, comprising a bottle of water and a snack, such as a breakfast bar or crisps introduced in response to the pandemic, alongside its new Speedbird Café pre-purchase menu, hosted on its in-flight retail site www.highlifeshop.com.

Speedbird Café will launch as a pre-order proposition, which will allow customers to customise their journey by purchasing food, drink and in-flight retail items up to 12 hours before departure. It also helps the airline in its efforts to reduce onboard waste as part of its commitment to net zero emissions by 2050.

The airline will also be introducing another BrewDog IPA, exclusively available for British Airways’ customers. The Scottish craft brewery has developed another exciting blend for the airline called JetSteam, following on from the limited edition Speedbird 100.

Elsewhere, the airline will also be moving to the next phase of its on-board catering experience in Club Europe and on all long-haul flights from 20 January 2021, following the temporary introduction of minimum-contact meal boxes to keep customers safe during the Covid-19 pandemic. The airline’s culinary teams have been working with caterers, DO&CO, to develop new menus in its Club Europe and all other long-haul cabins, as well as adapting the meal service to reintroduce china and glassware.

BA's High Life magazine is now in digital format

BA High Life goes digital

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BA's High Life magazine is now in digital format

British Airways’ on board magazine, High Life, is to move online to ba.com becoming available before, during and after a flight.

The magazine will also include a new section for Business Life which will replace the current on-board paper versions of both publications.

Each issue will include monthly audio stories, photo experiences and live panels as well as featuring first person stories from travel experts and carefully curated guides for exploring cities across the world.

High Life digital will keep customers updated with any changes to the airline’s customer experience and route network. The new digital format also means that the airline can update content in real-time with any developments in this COVID-19 era.

The magazine will be emailed to five million Executive Club customers every month and customers can download the magazine on board, using the airline’s in-flight Wi-Fi for free.

High Life will also continue to offer British Airways’ partners and advertisers new opportunities to reach the airline’s customers with products and offers, through BA media.

Hamish McVey, British Airways’ Head of Brand and Marketing said: “We know our customers value technology and a contactless journey, especially in the current climate, so we are delighted to now be able to provide over five million customers a month with digital High Life. We hope this new digital magazine will help customers plan their holidays with our expert holiday guides, as well as provide the latest information as we make important changes to our customer experience.”