British Airways is set to offer a range of improvements to its customers on the ground and in the air as part of the carrier’s commitment to creating a more sustainable premium experience.
The airline is introducing new plant-based menus which will initially roll out across the airline’s Heathrow lounges and, as part of its commitment to sustainability, it also continues to remove single-use plastic.
Plastic water bottles in Heathrow lounges are being replaced with glass and this will also be rolled out across the airline’s UK lounges over the next month. BA lounge customers can also continue to order food directly to their table using their mobile device.
From next month, the carrier is set to move to a service more akin to one that customers would have experienced pre-pandemic, with customers travelling in Club Europe receiving new menus. The airline says it is also working on the next phase of its long-haul catering proposition.
Tom Stevens, British Airways’ Director of Brand and Customer Experience, said: “We’re committed to ensuring we deliver a premium proposition for our customers throughout their journey with us – and when we do so we need to ensure that sustainability is at the heart of it.
“We want to create an even better British Airways and know that we need to keep making changes to the customer experience with things like alternative menus, reducing plastics and introducing new technology to get us to where we want to be.
“In addition to these improvements, we are also moving ahead at speed with some of the larger initiatives that we promised to our customers, such as the roll-out of our award-winning business class seat, Club Suite.”
The carrier launched its BA Better World sustainability programme last year, making a further commitment to putting sustainability at the heart of its business.
