After more than three years of collaboration with frontline team members and union representatives, more than 50,000 American Airlines team members have debuted a new uniform collection manufactured by Lands’ End.
“When we set out to create our new uniform collection, the clear goal was to deliver an industry-leading program with the highest levels of safety, input and choice,” said Brady Byrnes, American’s Managing Director of Flight Service Base Operations. “Today’s launch is the culmination of years’ worth of input from team members, wear testing in the operation and the highest levels of garment certification. None of this would be possible without the partnership of our union representatives, and, most importantly, the thousands of team members who provided input and feedback along the way. This isn’t just a uniform for our team members, it’s one that was created by them, and we are excited to turn the page.”
Through this partnership with Lands’ End, American has delivered a refreshed collection with new suiting colour, Aviation Blue, and shirting and accessories that are unique to each workgroup.
“We’re proud to partner with the world’s largest airline to deliver an innovative and first-of-its-kind uniform collection,” said Joe Ferreri, Senior Vice President of Lands’ End Business Outfitters. “The team members at American have played a pivotal role in the creation of this collection, and it’s been an exciting journey to get us to today.”
According to American it is the first and only airline to ensure STANDARD 100 by OEKO-TEX certification on every garment across all of its uniform collections. The STANDARD 100 certification is an independent testing and certification system for clothing, accessories and any product made with fabric. All parts of the garment, including sewing threads, buttons and zippers, are tested for hazardous chemicals.
To help create the new uniform collection, American formed a Frontline Uniform Advisory Team, who made key decisions such as fabric colour and collection design. The company also enlisted more than 1,000 frontline team members to field test the collection for six months before going to production. Team members were asked to vote on select design decisions along the way, as well as surveyed to provide feedback.
For the first time, American is offering a choice of suiting fabric to its team members. All team members in the new Lands’ End collection were able to select their choice of either a wool-blend or synthetic suiting fabrication, both STANDARD 100 certified by OEKO-TEX, to ensure they felt comfortable in the new uniform.