Emirates has unveiled its new Premium Economy product on its latest A380

Emirates unveils Premium Economy

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Emirates has unveiled its new Premium Economy product on its latest A380

Emirates has unveiled a brand-new Premium Economy for its A380, as part of a wider product enhancement and refreshed look across all cabins onboard its newest A380 aircraft.

Sir Tim Clark, President Emirates Airline said: “The Emirates A380 is already one of the most sought-after travel experiences in the skies, and now we’ve made it even better. While others cut back, Emirates is working hard to restore the products and services that we’ve had to suspend or adjust due to pandemic precautions and introduce new offerings and enhancements. True to our fly better promise, Emirates continues to invest to offer our customers the best possible experience.”

Emirates’ remaining order of five A380s will be delivered with premium economy cabins over 2021 and 2022. Emirates’ premium economy seats will also be installed on some of its Boeing 777X aircraft which are only due to join the fleet in 2023. Emirates is considering plans to retrofit its existing A380 fleet.

The premium economy cabin, located at the front of the main deck, with three lavatories dedicated to customers offers 56 seats in a 2-4-2 cabin layout.

A customised seat design from Recaro, based on the PL3530, the seat offers a pitch of up to 40-inches, 19.5 inches wide, and reclines 8 inches. According to Recaro, its PL3530 design team prioritised state-of-the-art features like the ones found in upscale German cars and combined it with the spirit of Dubai. The seat features a bronze trim, a distinct finish, and a cream-coloured leather dress cover, complete with a one-of-a-kind anti-stain leather with stitching and a wood panel finishing similar to Business Class.

First deliveries of the seats began in Q4 2020, and at least 250 shipsets will ultimately be installed on Emirates’ fleet.

The seat’s ergonomics offers best of comfort with its recline and movable calf rest enabling a highly relaxed lazy position, additional storage compartments, and six-way adjustable headrest also contribute to passenger sleeping comfort.

Each seat has a 13.3” screen and easily accessible in-seat charging points, a wide dining table and side cocktail table.

Until more Premium Economy seats enter its inventory, the airline intends to offer these as spot upgrades for its valued customers on a discretionary basis.

The aircraft’s 14 First Class private suites have also been widened and taller doors, for even more privacy and comfort.

Cabin detail and finishes have also been refreshed with new motifs and colours, including modern fittings in the Shower Spa.

Emirates has retained its A380 Business Class seats which offer direct aisle access for every passenger, reclines to a fully-flat position, and offers personal mini bars, ample personal storage and a high degree of privacy.

All 76 seats have been refreshed to feature champagne-coloured leather covers and wood finishing, inspired by executive jets, similar to the Business Class on Emirates’ Boeing 777 Gamechanger aircraft.

The same classic colour scheme has also been applied to the Onboard Lounge at the back of the upper deck, for the exclusive use of First and Business Class passengers.

The airline has also replaced all 338 Economy seats onboard its newest A380 with ergonomically designed seats that come with full leather headrests and flexible side panels which can be adjusted vertically for optimum support. Each features a wood grain finish on tray tables, as well as a 13.3” personal screen.

Throughout the A380 interior, customers will see new finishes and design touches featuring the Ghaf (prosopis cineraria) tree motif, as well as the clean and airy champagne colour scheme with wood panelling and bronze accents from Emirates’ latest Boeing 777 Gamechanger interiors.

All cabin classes are equipped with the latest generation of Emirates’ ice in-flight entertainment system offering improved and superior image quality. Each in-seat screen will feature ultra-wide viewing angles, a capacitive touch screen, LED backlight and full HD display.

Passengers in Economy Class will be able to indulge in a festive meal of roasted turkey with mashed potatoes, green peas, baby carrots and cranberry jus lié prepared by Emirates’ award-winning chefs.

Emirates unveils festive onboard menu

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Passengers in Economy Class will be able to indulge in a festive meal of roasted turkey with mashed potatoes, green peas, baby carrots and cranberry jus lié prepared by Emirates’ award-winning chefs.

Until 31 December, passengers travelling from Dubai to select routes in Australia, New Zealand, the UK, Europe, the US, Brazil, South Africa and the Philippines, can enjoy a taste of Christmas on board.

Passengers in economy class will be able to enjoy roasted turkey with mashed potatoes, green peas, baby carrots and cranberry jus lié prepared by Emirates’ chefs. For dessert, Emirates will serve chocolate mousse with a Mandarin orange compote.

Customers in first and business class can enjoy roasted turkey breast and apricot stuffing, roast potatoes with creamy brussels sprouts with turkey bacon and cranberry jus lié. For dessert, passengers will be served festive sweets such as a Santa inspired chocolate cranberry cake or a chocolate gingerbread cake.

From 23-25 December, customers travelling in first and business class can enjoy mulled wine served with garnishes like cinnamon sticks, red currants and orange slices. In premium classes, customers can also enjoy a hot chocolate with special trimmings to customise as they wish like marshmallows, white and dark chocolate, strawberries and raspberries. The hot beverage is served with fresh Christmas bakes including cranberry, pistachio & white chocolate cookies, spiced gingerbread snowflake cookies and gingerbread houses.

On Christmas Eve and Christmas Day, Emirates’ cabin crew will give away edible holiday gifts in all classes: in first class – a special holiday cupcake; business class – gingerbread Christmas tree cookie with marzipan cane; economy – chocolate truffles.

Emirates’ in-flight entertainment system, ice, will also show Christmas favourites like Home Alone, Miracle on 34th Street and A Christmas Miracle, along with TV specials like the Christmas Episodes from the Big Bang Theory and Friends and Modern Family: The Last Christmas.

It's a Penalty short-film with Liam Neeson

Emirates puts focus on human trafficking

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It's a Penalty short-film with Liam Neeson

From October, Emirates is showing a Liam Neeson short film designed to educate the world about the misconceptions and the reality of human trafficking and exploitation happening globally, on its ICE in-flight entertainment system.

Supporting It’s a Penalty’s campaign’s newest global film “What is Human Trafficking?” Emirates hopes to help more people understand what human trafficking is.

Human trafficking involves the movement of persons within a country or across borders into conditions of exploitation against their will by means of force, threats, abduction, or deception. In 2017, the International Labour Organization (ILO) estimated that there were 24.9 million people trafficked globally (equivalent to the population of Australia), of which 75% are women and children.

The airline joins American Airlines, Cathay Pacific, and Japan Airlines in promoting the film through their respective in-flight entertainment platforms.

Emirates has reinstated its iconic Onboard Lounge on its A380s

Emirates revamps premium onboard experience

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Emirates has reinstated its iconic Onboard Lounge on its A380s

Following a thorough health and safety review Emirates has resumed the operations of its A380 Onboard Lounge and Shower Spa.

The A380 Onboard Lounge, which serves First and Business Class customers, will transform into a take-away bar with limited seating capacity and social distancing protocols in place. The bar continues to serve wines, spirits, soft drinks and pre-packaged lounge bites for customers to take and enjoy in the comfort of their own seats. Customers can also make their orders from their seats if they prefer. The social areas in Business Class on select Boeing 777 aircraft and in First Class also re-opened with pre-packed snacks for customers to grab and go.

First Class customers can once again have a shower at 40,000 feet. Luxury spa products will be provided in individual amenity bags to each customer. The sets include pamper essentials from award-winning, organic and sustainable Irish brand VOYA, a disposable bath towel and a menu to choose additional amenities.

From 1 November, Emirates’ onboard dining experience will return while observing strict hygiene protocols. Customers in all classes will enjoy multi-course meals and choose from a complimentary selection of beverages including wine and beer, as well as juices and soft drinks. Cocktails will also be served in premium classes. In Economy Class, customers can choose from two wines; in Business Class, customers can choose from six wines including port and champagne, while in First Class, customers will have a selection of 11 wines including a dessert wine, port and Dom Perignon champagne.

The Emirates app has also been enhanced to allow customers on board to browse the menus on their personal devices both online and offline with the latest app update.

Emirates will soon launch a welcome drink in premium classes called Vitality Boost in First and Business Class. The airline’s chefs and nutritionists have created a refreshing blend of apple, ginger and hibiscus to give customers a health kick on their journey. The vegan, nutrient-rich drink is packed with antioxidants, and free from gluten and added sugar. The health drink will be a staple on board and continually refreshed to offer different flavours. Customers can also choose from a range of welcome drinks including champagne and other juices.

A masked Virgin Atlantic crew member

Virgin Atlantic provides complimentary COVID-19 global insurance cover

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A masked Virgin Atlantic crew member

Virgin Atlantic has become the latest airline to introduce complimentary COVID-19 global insurance.

The policy with Allianz Assistance, applies to all to all existing and new bookings, travelling from 24 August 2020 up until 31 March 2021, and covers the event that a Virgin Atlantic customer or travel companion becomes ill with COVID-19 while on a trip.

Emergency medical costs, associated expenses such as transport and accommodation and repatriation up to £500,000 are included, as well as costs if a customer is denied boarding or held in quarantine.

In the event that they or anyone else on their booking becomes ill with COVID-19 while travelling, Virgin Atlantic COVID-19 Cover ensures related costs are covered, no matter how long the trip is or even if they’re visiting another destination on the same overseas trip.

The policy also covers expenses incurred up to £3,000 if a customer is denied boarding, at either departure or in destination, or has to quarantine due to positive or suspected COVID-19 during a trip.

Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic said: “.Whether it’s to visit friends and relatives or take a well-deserved break, we believe this complimentary cover will provide some added reassurance for our customers as they start to plan trips further afield. It applies in parallel to existing travel insurance policies which may now exclude COVID-19, and provides comprehensive cover for coronavirus, recognising the needs of our customers as we restart services.”

In late July, Emirates became the first airline to announce it would offer free, global cover for COVID-19 related costs, regardless of class of travel or destination. The cover became effective immediately and will last until 31 October 2020 and is valid for 31 days from the moment they fly the first sector of their journey.

The airline will cover medical expenses of up to EUR 150,000 and quarantine costs of EUR 100 per day for 14 days, should they be diagnosed with COVID-19 during their travel, while they are away from home.

Complimentary hygiene kits are being given to every passenger upon check in at Dubai International Airport and on flights to Dubai. These kits comprise of masks, gloves, antibacterial wipes and hand sanitiser.

Emirates resumes flights with multi-layered safety standard

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Complimentary hygiene kits are being given to every passenger upon check in at Dubai International Airport and on flights to Dubai. These kits comprise of masks, gloves, antibacterial wipes and hand sanitiser.

Emirates has introduced a series of measures for employee and customer care at every step of the travel journey, with the resumption of regularly scheduled passenger flights to nine destinations.

“Emirates is implementing a comprehensive set of measures at every step of the traveller’s journey, to enhance the sanitisation of all touchpoints, and ensure the health and safety of our customers and employees. The risk of catching an infection on an aircraft is already very low, but we have spared no effort in reviewing and redesigning every step, from check-in to disembarkation. Every measure implemented is an additional reduction in risk, and taken altogether, our aim is really to make flying as safe as possible.

“We are working with all the stakeholders in Dubai – including the airport, immigration, health and aviation authorities to implement such measures, and we will continue to review and consult expert advice for any development and changes. We are all aware that we have to adapt to different practices during this pandemic in our day to day activities,” said Adel Al Redha, Emirates’ Chief Operating Officer.

Complimentary hygiene kits are being given to every passenger upon check in at Dubai International Airport and on flights to Dubai. These kits comprise of masks, gloves, antibacterial wipes and hand sanitiser.

The hygiene kits supplement a slew of additional measures already introduced to keep customers safe. Gloves and masks are mandatory for all customers and employees at the airport in Dubai, while only masks are mandated on Emirates flights.

The boarding sequence has been staggered and passengers board by row, from the last row to the first, in small numbers. The waiting area has also been modified to ensure all customers observe social distancing. Emirates boarding agents, dressed in personal protective equipment (PPE), will facilitate the boarding sequence. The boarding gates are deep cleaned and disinfected after the boarding of every flight.

All cabin crew on board are fully kitted out in PPEs. To uphold the highest standards of safety and hygiene, Emirates has added a cabin service assistant (CSA) to the crew complement on flights over 1.5 hours. The CSAs will ensure lavatories are cleaned at frequent intervals of every 45 mins. Each lavatory has been equipped with sanitising soap and hand washing instructions.

To minimise the risk of infection by touch, magazines and print reading material will not be available during this time. In premium classes, single use menus and wine lists will be provided to passengers. Comfort items such as mattresses, pillows, blankets, headphones and toys will be hygienically sealed. Emirates will resume its service with hot meals, using high quality, cutlery and crockery, sterilised before each use.

Cabin baggage have to be checked-in, and customers can only bring essential items such as a laptop, handbag, briefcase or baby items on board.

After its journey and on landing in Dubai, each aircraft will go through enhanced cleaning and disinfection processes to ensure safety and proper sanitation.

Emirates awards Alpha LSG Heathrow catering contract

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Alpha LSG has started catering all Emirates’ flights out of London-Heathrow after being awarded a contract that commenced on 1 March.

The agreement to cater six daily flights out of London-Heathrow to Dubai makes Emirates one of Alpha LSG’s largest customers. The company already services the airline’s regional operation in the UK from London-Gatwick, London-Stansted, Manchester, Birmingham, Newcastle and Glasgow.
Richard Wood, Alpha LSG’s Sales and Marketing Director, says: “From March 1st we will oversee all of Emirates’ UK Catering requirements. This reflects the outstanding relationship we have built with the airline over recent years, thanks to the skill and expertise of our culinary and logistics teams. The addition of Emirates to our portfolio means we now cater seven of the world’s top ten airlines flying out of London-Heathrow.”

Emirates’ will be catered from Alpha LSG’s exclusive Halal Production Kitchen which is the only dedicated Halal catering facility at London-Heathrow.

Around 50,000 meals each week will be supplied to 42 flights on Emirates’ Dubai route, which is serviced by a fleet of A380s.