Air New Zealand and footwear brand Allbirds have partnered to develop an eye mask designed to help customers sleep better.

The airline collaborated with Allbirds on the design of the mask, including conducting onboard trials to provide feedback through the development process.

The mask, dubbed ‘the Bird Mask’, will be available exclusively in Air New Zealand’s business premier cabin on selected North American routes throughout October, including the airline’s daily NZ1/NZ2 service between Los Angeles and London.

The mask is made from sustainable ZQ-certified New Zealand merino wool and castor bean oil-based foam.

The design includes moulded eye indentations to allow for natural eye movement, while the birdlike-beak provides a comfortable seal against the face to completely block out light, the companies say.

Discussing the collaboration, Air New Zealand chief marketing and customer officer Mike Tod said: “By putting our heads together we’ve created a product our customers will truly value and re-use again and again, while also benefiting New Zealand’s international brand awareness.”

“We jumped at the chance to work with Air New Zealand, a brand that similarly prioritises thoughtful design and customer experience,” said co-founder and co-CEO of Allbirds Tim Brown. “By bringing our comfort expertise to the Bird Mask, we’ve been able to create a product that’s perfectly aligned with Air New Zealand’s empathy for the consumer.”

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