Bluebox Aviation Systems has announced that Air Serbia has chosen to trial Bluebox’s Blueview digital passenger services platform.
The platform, which is customised with Air Serbia branding and available in three languages, is configured to include entertainment, a moving map, and passenger feedback surveys as part of the trial. Blueview’s Bluebox Wow portable wireless system hosts the platform.
Boško Rupić, General Manager Commercial and Strategy, Air Serbia commented: “We have committed to plans to digitally transform our operations and today we are taking a great step towards doing so in our onboard customer experience by introducing Bluebox’s Blueview technology.
“Backoffice transformations have their challenges, but we have learned that when testing within a live service environment it’s even more critical that you think like your passengers. We know that habits changed over the pandemic – doing more on personal devices, including streaming entertainment. Our assessment of what is available in the market combined with recommendations from other airlines assured us that Blueview was the best option to test demand with paying passengers.”
Kevin Birchmore, VP Global Sales, Bluebox commented on the announcement: “We’re excited by how much we can test with Air Serbia in such a short space of time with this proof of concept – things move fast in the world of the digital cabin, and we have to be agile to respond to both our customers and their customers’ needs.
“At Bluebox we treat every deployment – whether a trial or a full-scale project – with the same commitment to quality and service, because we know our best successes are when we deliver amazing passenger experiences.”
