American Airlines has extended its partnership with Apple with a new collaboration with Apple Books.
The airline has created a curated collection, highlighting Oprah’s Book Club picks and other genres.
Eligible AAdvantage members who fly on American will get one of Oprah’s most popular selections free on Apple Books. In honour of Black History Month, The Water Dancer by National Book Award winner Ta-Nehisi Coates is the first free ebook offered through this program.
“Travel and books connect us with other places and cultures in ways that are invaluable to promoting diversity, equity and inclusion,” said Alison Taylor, Chief Customer Officer at American. “We hope our partnership with Apple Books and Oprah’s Book Club will encourage thought-provoking discussions that are critical to eliminating the systemic racism Black Americans still face today.”
Passengers can watch Oprah’s interview with Coates on the Apple TV+ channel via American’s free in-flight entertainment or by checking out The Water Dancer custom reading guide available in American Way.
This collaboration with Apple Books further complements other entertainment offerings from Apple for American Airlines customers — including the dedicated Apple TV+ in-flight channel on wireless or seatback entertainment featuring Apple Originals, or Apple Music where subscribers can stream 70 million songs, thousands of curated playlists, artist-hosted radio stations, music videos and more for free in flight on Viasat-equipped planes.
