British Airways is enhancing its onboard product and service in its First cabin as part of its £6.5 billion investment for customers.
The changes are effective 31 March, amd will include new bedding, amenities and menus.
The airline’s First customers will be offered super-soft, sophisticated new male and female loungewear designed exclusively by luxury British fashion brand, Temperley London. The loungewear will be coupled with bespoke British Airways amenity bags, featuring Temperley’s “Star” design. The bags will be filled with products from British skincare brand, ELEMIS, including products from its ULTRA SMART PRO-COLLAGEN range. The amenity kit contains the essentials to cleanse, revive and hydrate.
The airline’s chefs have also designed new A La Carte menus that focus on fresh seasonal ingredients of British provenance. The new menus will be served on bone china crockery, designed exclusively for the airline by British tableware designer William Edwards. The new tableware will be accompanied by contemporary cutlery from Studio William.
The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection of sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.
As part of the changes, British Airways is also investing in new Dartington glassware. Travellers will now be able to enjoy wines and champagnes from stemware, while soft drinks and spirits will be served from elegant cut-glass tumblers.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”
The airline’s First customers will benefit from an improved turndown service for the perfect night’s sleep, thanks to new luxurious 400 thread count bedding, accompanied by a foam fibre mattress topper. Customers will also receive a stylish new day blanket and bolster cushion.
The in-flight entertainment system will be supported by high performance headphones crafted by Meridian, the British pioneers of high resolution audio.