Cathay Pacific has teamed up with Hong Kong-based hospitality group Black Sheep Restaurants to develop a collaborative menu for its Economy Class cabin.
Starting November, passengers travelling in Economy Class on flights from Hong Kong to long-haul destinations will be served dishes created by the restaurant group’s expert chefs that are inspired by popular dishes from across its portfolio of restaurants. Meals will rotate on a regular basis and the new menus will also extend to regional routes at a later stage. .
Cathay Pacific general manager Customer Experience and Design Vivian Lo said: “Our home city has a food culture that is both eclectic and vibrant, and this new menu celebrates that with dishes spanning a multitude of different cuisines. Not only does it build on our core of authentic, heart-warming classics from our Hong Kong Flavours concept that rolled out earlier this year, it also adds a whole new dimension to the quintessentially ‘Hong Kong’ culinary experience our passengers can look forward to every time they fly with us.”
Black Sheep Restaurants co-founder Syed Asim Hussain (right) said: “Our most significant source of inspiration has always come from travel, and we see every journey as its own adventure. Through this partnership, we are excited to bring our brand of thoughtful storytelling through food to Cathay customers in these carefully considered dishes and hopefully offer them a little inspiration, whether their journeys are just beginning or coming to an end.”
Black Sheep Restaurants co-founder Christopher Mark (left) said: “We have approached these recipes in the same way we would create a new dish for any of the restaurants, with flavours that evoke memories or transport diners to another place. The hope is that Cathay customers will feel spoilt for choice when they see the new menus.”