Dnata has launched a dedicated in-flight retail center of excellence.
The specialist retail unit, headquartered in London, will be led by Alan Hayes, who currently leads retail for dnata’s UK catering operation.
From the new facility, dnata will provide airline customers with a comprehensive suite of ‘off-the-shelf’ services from product development, digitalised sales channels and technological solutions through to cabin crew engagement, product design and accounting. A suite of additional managed services options can be delivered as required.
Robin Padgett, Divisional Senior Vice President, dnata catering, said: “By bringing our retail skills and experience into a dedicated global retail unit and structure, we are now better placed to deliver award-winning solutions across our network.
“We have seen significant growth with our core retail customers in recent years, particularly in driving pre-order capability and lifting on-board sales performance through reward, recognition and engagement of cabin-crew. Our dedicated unit will further enhance our ability to provide best-in-class retail programmes and on-board innovation to our customers.
“The COVID-19 pandemic has seen airlines rapidly explore additional revenue opportunities. We’re working closely with our airline customers to help them maximise ancillary revenue on-board while improving on-board experience and choice for passengers.”
