easyJet has reported an 11.7% increase in ancillary revenue per seat year-on-year, which it attributes to “our strategy of building a portfolio of products and services well matched to our customers’ needs.”
A key contributor has been the -flight entertainment platform accessed through customers’ own devices and delivered by Immfly, which it says “has driven a 22 percentage point improvement in customer satisfaction for customers using the platform versus easyJet’s network average.”
Immfly, which provides next generation onboard digital services, was selected by easyJet in September last year to launch its first in-flight entertainment platform.
Immfly enables easyJet’s passengers to access an in-flight experience with personalised capabilities in multiple languages through their own smart devices (smartphones, tablets and laptops) and sponsors to reach a captive easyJet audience. Rakuten, a global leader in internet services with over 1 billion members worldwide and an ecosystem of more than 70 services, is the Official Entertainment Sponsor.