Indian OTT entertainment platform Eros Now has formed a partnership with AirAsia’s in-flight Wi-Fi service provider ROKKI to provide access to the on-demand platform’s programming through guests’ devices while onboard Wi-Fi-enabled AirAsia flights.
Powered by ROKKI, AirAsia WiFi will host a variety of Eros Now’s content available for passengers to watch for free and a microsite that will enable guests to discover more of the OTT platform’s offerings, as well as purchase discounted subscription plan vouchers.
“In line with ROKKI’s continuous efforts to transform the in-flight experience through our key offerings – entertainment, connectivity, and e-commerce – our partnership with Eros Now is another step towards creating a dynamic and engaging experience through content-driven commerce,” commented Sargunan Seenivasan, head of ROKKI. “Being able to enjoy Eros Now’s curated content on board and subsequently purchase subscription vouchers takes the experience from in-flight to onground seamlessly.”
Rishika Lulla Singh, CEO, Eros Digital, said “On-the-go consumers are always on the lookout for interesting content. Our intent has always been to deliver the best of services to meet end users’ demands and expectations. By partnering with ROKKI, AirAsia’s in-flight Wi-Fi provider, we plan to attract the in-flight consumers by offering Eros Now’s vast collection of Bollywood movies which remains to be a popular choice apart from Originals, Quickies and more.”