Eurowings Discover has become the ‘first’ airline to offer a fully digital and immersive magazine.
The magazine invites the passenger to fully interact with content and explore additional product and brand information via videos, slide galleries, and further features, with no limits to page size or number.
The contract with the new leisure airline of the Lufthansa Group, marks the first under an exclusive partnership between Retail inMotion (RiM) interactive digital magazine publisher e-Mersion Media (e-MM) established late last year.
“Our goal has always been to upgrade the passenger experience and provide them with a more flexible and custom-built retail offer – our partnership with e-MM allows us to deliver on that promise,” said Olivia Trenczek, Head of Global Business Development at Retail inMotion. “By offering a fully digital and immersive magazine on-board, we are further enhancing the entire passenger journey and opening up new revenue opportunities for airlines, brand partners and advertisers.”
“We are delighted to be able to partner with Eurowings Discover to offer their passengers this ‘first in market’ tech innovation that significantly enhances the passenger experience from the time they receive their confirmation of booking right through to their journey onboard,” said Christopher Styring, Executive Director Commercial at e-Mersion Media “The fully interactive features of the digital magazine ensures that tangible benefits are delivered to passengers, advertisers and Eurowings Discover simultaneously.”
In addition to generating significant knowledge about passengers’ preferences and behaviours, the new digital platform enables airline advertisers to gain both value and profit directly from their adverts as a result of tracked reader analytics and interaction with the ads as well as direct from page e-commerce capability.
