Panasonic Avionics and Icelandair have signed an agreement for Panasonic Avionics to install its Astrova in-flight entertainment (IFE) solution and a suite of digital solutions on Icelandair’s new fleet of Airbus A321neo LR aircraft.
According to Panasonic Avionics, the IFE solution will feature 16-inch monitors in Business Class and 13-inch in Economy and will create an immersive experience through industry-leading 4K OLED screens with industry-leading high-definition capability available.
High-fidelity audio will also be accessible through Panasonic Avionics’ Bluetooth technology.
The other digital solutions from Panasonic Avionics included in the agreement are the company’s Marketplace eCommerce experience platform, OneMedia, Arc Moving Map and ZeroTouchTM products.
Panasonic Avionics’ OneMedia product delivers intelligent and targeted advertisements that will enable Icelandair to increase ancillary revenue and promote products and partnerships as part of the engaging entertainment experience being delivered by Astrova.
The company’s ZeroTouch service provides for dynamic and agile content and file transfer to and from Icelandair’s new aircraft, as well as providing the infrastructure to support efficient application-based data movement over cell modem, along with real-time access to fleet inventory content, passenger data software, media, and content updates that will deliver a relevant and personalised experience for Icelandair’s passengers.
Andy Masson, Vice President of Product Management at Panasonic Avionics Corporation said: “We are thrilled to be expanding our partnership with Icelandair. By delivering the innovation of Astrova and a range of digital solutions, we are confident that Icelandair will be able to engage more effectively in-flight with its passengers than ever before.”
Tómas Ingason, Chief Operating Officer at Icelandair said: “This partnership with Panasonic Avionics brings our passenger experience to the next level. We look forward to enhancing our services with the Astrova seat-end solution and improving our offerings with their advanced digital solutions.”
