Japan Airlines has selected Global entertainment and media agency Spafax as its first new IFE provider in over 10 years in anticipation of the Tokyo 2020 Olympic and Paralympic Games.

Spafax will license, curate and deliver its short-form content selection onboard all aircraft including TV shows, documentaries and compilations.

Ryoichi Ikeda, president at JAL Brand Communications, said: “This is the first time in over a decade we announce a new in-flight entertainment partner. We are impressed with Spafax’s proven track record of content delivery and I’m confident they will help us bring a fresh perspective on entertainment for our passengers.”

Niall McBain, chief executive at Spafax added: “All eyes will be on Japan with the upcoming Tokyo 2020 Olympic and Paralympic Games and we’re thrilled to help Japan Airlines elevate its onboard experience and deliver a top notch service to their passengers.”

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