Malaysia Airlines has launched MHartisans, a platform for its employees to create, produce and sell their own range of handcrafted items via the airline’s e-retail store, Temptations.
In celebrating the launch, the airline will debut an exclusive line of dolls and memorabilia by two of its cabin crew.
Group Chief Marketing and Customer Experience Officer of Malaysia Airlines Berhad, Lau Yin May said, “We are thrilled to launch this fantastic line-up of handmade creations by Malaysia Airlines’ employees. With MHartisans, we now have a platform for our internal homegrown talents to showcase their innovations and nurture their entrepreneurial spirit.
“We believe that this new initiative is more than just an opportunity for us to support our colleagues. It also allows us to feature Malaysian-made products which embody our nation’s diverse cultures and heritage. I hope that these products will instil national pride and love for Malaysia amongst our loyal customers. The handicrafts make for an exciting and unique gift for your friends and family to rekindle their love for Malaysia! What’s more, they are now featured on Temptations, so our customers can easily have a souvenir of the Malaysian Hospitality that they miss so much delivered right to their doorstep,” she added.
Open to all employees; MHartisans will continue to feature more artisans under this campaign to bring more exclusive MH merchandise designed by them.
Malaysia Airlines also supports its employees with the creation of MHhomecooks, a special segment on its YouTube channel that features Malaysian local favourite dishes such as Laksa Johor Ikan Parang, Paratha with Kirti and Nasi Hujan Panas, all cooked by the airline’s employees.
